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“SEO Is Always Changing”… Or Is It?: Debunking the Myth and Getting Back to Basics

SEO Is Always Changing The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve
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6 reasons why your business needs a website

Nowadays creating your beautiful, mobile ready and professional website for your business is easier, more available and affordable than ever. Mainly because of platforms like Mozello and other website builders that let anyone can create their own website with ease. Yet still business owners find their way and excuse not to create one. You’ll hear
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12 Must-Have Online Tools and Apps for Digital Marketers

  Digital marketing is a constantly evolving business, and it’s not an area that successful entrepreneurs try to tackle without help. While having a full staff of digital marketing experts may not be an option for many small or medium sized businesses, properly using online tools and apps is available to all kinds of corporations,
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Strategies to Promote a Small Website

4 Strategies to Promote a Small Website

Strategies to Promote a Small Website Small website optimization is extremely tricky, especially on a limited budget. But that’s why you should actually double your marketing efforts. You need to promote your website, attract traffic, and slowly build your way to the top (where the magic really starts to happen). Here’s how to simply and effectively promote a small website
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Powerful SEO Insights

What the Masters Know: 3 Powerful SEO Insights

Powerful SEO Insights Some SEO insights offer incremental improvement. Others can change your life forever. We need both. But today I want to focus on three life-changing insights. As you can probably guess, these aren’t “tactics.” These are fundamental ways of looking at your discipline. You may even have heard some of them before. But
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intelligent search

Intelligent Search is Changing What It Means to Rank

Intelligent Search Organic search rank used to be the main concern of businesses seeking to be found online, but a lot has changed in the past few years. Today’s digital environment of paid ads, maps, shopping options, reviews, and mobile-first commerce has changed how we see what we see, and with it, what drives business
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