The ecommerce industry has been growing solidly in recent years, to the point at which many businesses now launch as ecommerce companies first and real-world retailers second. It’s arguably gone from being an option to be the default approach for new startups who want to set up shop quickly and start selling to customers straight
In online business today, brands have so much competition and so many threats to contend with. As a result, only the most vigilant are able to stay in the game. If you’re not willing to protect your online customers, you won’t last very long in business at all. Here are some ways to protect customer
A common question that is asked by every seller or potential service provider is “How do we get our customers to do what we want them to do?” But that’s the wrong question to ask. The question that you need to ask is, “How I can provide my customers with what they want while
Kristy Davis is a Marketing Manager at i-Verve Inc, an innovative Magento Development Company for web and mobile platforms. She is responsible for communication, marketing and business development of the company. Apart from the responsibility of strategic business development, she looks after branding, media relations, and advertising. Kristy also directs and manages sponsorships, marketing training, and events in the company. She has been involved in various high profile roles in the marketing industry. When she is not making any magic at her desk, you’re likely to find her exploring nature, eating her way through Lake view, and Wrigleyville’s finest cuisine and its surrounding suburbs or taking a drive along the Western Avenue. Her camera rarely leaves her side.
There’s no denying the powerful impact of e-commerce on the world of traditional retail. By connecting shoppers to a virtually unlimited marketplace, it has transformed the way most retailers approach marketing, operations and logistics. Some have adapted more or less successfully to this upheaval while others have been consumed by it, and the ongoing changes
Everyone has been talking about the retail apocalypse lately. Once huge brands such as Abercrombie and Fitch are now closing their stores. Many are filing for bankruptcy, but many others are going for an online-only model. eCommerce is killing brick and mortar stores because the digital shopping experience is now getting better than the conventional