As if e-commerce needed any further prompting, the ongoing pandemic has increased the need for online commerce even further. More people are switching to ordering their groceries online, buying clothes, and having their tech delivered to their doorstep. Reducing face-to-face interactions paired with the lockdown has enticed more online shopping than the world has ever
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Running an ecommerce business requires a lot of effort and dedication. However, in order to ensure your ecommerce store can achieve success, you have to measure its overall performance and identify the key factors that influence success. These key factors are called key performance indicators or KPIs. In other words, KPIs are metrics that are