Every business today requires a website to operate successfully. But in order to fully utilize a website’s potential, businesses need to effectively promote it first and attract new customers. A lot of entrepreneurs consider using a turnkey website to launch a dropship eCommerce business. However, even turnkey websites require effective promotions in order to become successful and drive sales. A turnkey website is a pre-made website with various professional templates to choose from, that already has a built-in eCommerce solution for handling secure transactions.
On the other hand, dropshipping is a retail model where the store owner doesn’t have inventory in stock. Instead, they procure items from third-party vendors or directly from manufacturers and ship’s them to customers. This method works well for entrepreneurs who want to cut-costs on website development and investing in inventory and storage. The only thing missing is an effective website promotion to improve traffic and raise awareness. Therefore, here are a few best promotional tips for your dropship turnkey website.
Social media promotions
Every business nowadays uses social media to connect with their target audience and promote their business. Social networks became great platforms where various businesses can improve their visibility, launch their marketing campaigns and promotions, establish relationships with customers and more. Your turnkey website can greatly benefit from social media, as it allows you to engage in paid advertisements, such as Facebook Ads.
These ads allow you to collect data about your customers and customize offers for them, while tracking and measuring your promotion’s results. Also, you can create a Facebook page for your store where your followers can view other promotions and sales. Moreover, you can share content on your store’s page to help attract customers and lead them back to your website as a part of your marketing funnel.
Follow up with email promotions
Every person that shows even a slightest interest in your website is considered a lead in the business world. Whether people signed-up on your website or liked your social media page, you should always try to get their attention to come back for more. The best way to do this is to follow up with an email promotion. Give your audience a good reason to make purchases at your website by offering discounts or other special promotions via email newsletters.
Email marketing is still one of the most effective marketing methods today. You can also promote sales and share content via email that will keep your leads interested enough to eventually convert to customers. Just make sure you develop a strategy which will encourage visitors to share their contact information, such as an email address. Once you have a list of subscribers, it’s time to create an email marketing campaign that will boost your conversion rate.
Use traditional means
The key to a successful business is in the number of customers you manage to attract and convert. Most businesses focus on their active audience which consists of online users, but oftentimes neglect their passive audiences who don’t spend as much time online as active ones. However, every customer is important and if you manage to reach out to both audiences you will have a competitive advantage. That’s why traditional marketing is still as important as digital.
You can reach your passive customers by sending promotional items via mail as part of your offline marketing. Furthermore, even your online audience will appreciate receiving such items on special occasions. You can reward them for winning online contests or for signing up for your email newsletter. Rewarding your customers is a good way to win them over and even get more people to become interested in your offer.
Support you turnkey website with a blog
Having a blog to support your website is one of the best ways to keep your customers engaged. By using a blog, you can offer customers more information about your business and your services. Moreover, you can supply them with relevant, entertaining and educational content.
Also, having a blog with useful content helps you with your SEO (Search Engine Optimization) strategies, if you decide to use them to improve your online visibility and search rankings. Running a blog doesn’t cost you much, but it will help you drive more sales, attract new customers and retain old ones. Just make sure you provide compelling content that your audience will enjoy.
Having a turnkey dropship website is a good way to start earning income fast. However, without good website promotion, there’s no way to attract enough customers or drive sales. No matter how well you customize your website or how good your services are, your website has to become known to the public in order to get their attention.