You don’t need to be well-versed in content marketing to know that Apple’s marketing machine reigns supreme in the world of tech. The cornerstone of Apple’s enduring marketing excellence is, first and foremost, simplicity. So how does Apple do it?
For once, Apple never lets flashy graphics or unnecessary information overshadow the actual products. Apple ads are typically stripped to their bare essentials as a way of making the products speak for themselves.
Secondly, Apple is one of those companies that have mastered the art of product placement. Having a high-profile social media influencer share your product or service with their followers is one of the most effective ways to generate leads.
Another thing that Apple knows how to do well is to get reviews from their loyal customer base. You can do the same by offering a free trial or sample in exchange for a review or a testimonial.
You should also keep in mind that one of the most important aspects of Apple’s marketing strategy is their reluctance to get sucked into price wars with their competitors. Sticking to their high pricing has allowed Apple to focus on a unique value proposition and first-rate user experience.
This and other marketing strategies have clearly paid off for Apple. So if you want to pick up some more marketing lessons from the tech giant, check out the infographic below by The Website Group!