How to Start a Guest Blogging Campaign for Website Promotion

Nowadays, promoting a website is more difficult than most people believe. The online world is quite crowded with various businesses, blogs and individual websites. If you want your website to become more visible and accessible to your target audience, you’ll have to work hard on building your exposure. One of the best ways to accomplish that is to start a guest blogging campaign. Guest blogging allows you to share articles and other pieces of content on different reputable sources.

That way your own authority, reputation and visibility will improve. Not only that, but you’ll also be able to improve your content marketing, branding strategy, as well as gain important backlinks for your website. However, you will have to focus on sources, such as websites and blogs that favor good reputation and page authority, in order to make the most out of your guest blogging activities. Here are a few ways to start a guest blogging campaign for website promotion.

Research relevant sources

Finding the right sources for your guest blogging campaigns requires a lot of work. Even though there are plenty of sources to choose from, you still have to pick ones that suit you best. In other words, you have to find the right sources that are in accordance with your goals, in this case, website promotion.

You can use Google search and advanced Google search to find as many prospects as possible. You can type in related keywords to help you narrow down your search. In addition, you can scout influencers and bloggers on social media platforms as well. What’s important is to find prospects that are relevant to your needs, as well as your niche. Moreover, try to identify which prospects are ideal for your website promotion.

Filter your search results

The next step in your search is a more complex task, as you’ll undoubtedly have a long list of potential prospects. However, not all of these prospects are ideal for your guest posting campaign. As mentioned before, you need to focus on reputable sources, in order to make the most out of your guest blogging campaign.

For example, you’ll need to check page ranks, domain authority of a website or blog, the number of backlinks allowed in guest posts and so on. You can also use reliable link building tools to help you check these factors for each prospect you’ve discovered. The entire process is long and demanding, and at the end of it all, you’ll be left with only a couple of viable sources for guest posting.

Build a relationship with your prospects

Once you’ve identified the right prospects for your guest posting campaigns it’s time to pitch your story and write an awesome outreach mail. However, before you get to that, you should strive towards building a relationship with your prospects first. The main reason is that it will be a lot easier for you to get approved for guest posts if the prospect is familiar with who you are. It’s a good idea to follow them on social media, such as Facebook and Twitter.

Make sure you become a member of their social following and that you regularly share their posts on your own pages or even on your blog if you have one. In addition, actively engage in communications by replying on comments or asking something.  After you’ve established good relations, you can ask prospects to allow you to post content on their pages. That way, you’ll have a reputable source at your disposal for your guest blogging campaign.

Optimize your guest posts

Before you start guest blogging, you must optimize your post for the best exposure. Check out the prospect’s website or blog and determine what type of content their audience prefers. Adjust the content you’re about to publish to suit those requirements. For example, aside from choosing the appropriate article type, you must focus on a specific tone of voice, use of visual elements and so on.

In addition, optimize your headlines, tags and titles for search engine optimization (SEO) while you’re at it. It will help you boost your rankings alongside your exposure. Moreover, make sure you include a backlink to your website, as well as your author’s bio, so that the audience can familiarize themselves with who you are and what you do.

Leveraging guest blogging to promote your website can be very beneficial. If you promote your content on reputable sources, you’ll favor good reputation of your own. That way, people will know about you and will be more willing to visit your website. However, you’ll need to develop a good guest blogging campaign that will yield the best possible results.