Check out this video…at the end. We actually made it for Nate Vickery… We took his post and made it into a small video. Hey, don’t we all love videos?
Many businesses have realized the potential of search engine optimization (SEO) and are actively implementing it to boost their website’s authority, online visibility and relevance, by climbing to the top of the search results. One of the most important strategies is off-site SEO, also known as off-page SEO. Simply put, off-site SEO consists of activities outside of your website that help improve your rankings on Search Engine Results Page (SERP).
In other words, off-site SEO factors help improve the overall opinion both search engines and online audiences have about your website. Furthermore, you’re building your website’s authority, relevance and reliability by getting reputable sources, such as websites, blogs people and other trustworthy representatives to promote your website – i.e. link to you – and guarantee your content’s quality. That means that, even though search engines such as Google may change their algorithms often, having a well-known and reputable website will always be a favored ranking factor. Here are a few of the best off-site SEO techniques for 2018.
Top quality content
Content is the best marketing strategy that has withstood the test of time and that’s why people say that content is king. Not only that, but quality content is on top of Google’s search ranking factors alongside link building. Like in previous years, content will have a lot of influence in determining both a website’s ranking factor and its popularity in 2018. The main reason is that quality content offers value to online audiences through education, information and entertainment.
As you may already know, your content needs to be enjoyable and highly interactive, so it will have better chances of going viral on social media or scoring you a good backlink on some reputable source. Most importantly, your content needs to be relevant to the audience you’re trying to target, in order to truly capture their attention and encourage them to engage with it.
Quality link building
Building top-quality links is the most important off-site SEO activity, and no matter how SEO rules change over the time, the reputation and authority you develop through backlinks, will always be an important ranking factor. Backlinks are the best way to improve your websites influence, as well as drive quality organic traffic back to your website. However, not just any backlink will do.
Consider that popularity and reputation of the site linking to you is important, as well as, link’s relevancy, how fresh is the link, your own reputation and popularity, anchor text and authority of linking page and domain are all factors that determine a quality backlink from black hat rubbish. If you have difficulties finding the right sources to create quality backlinks on, it’s better to consult with reputable agencies, such as this Hong Kong SEO company, than it is to try on your own and get penalized for mistaking a reputable source for a link farm.
Resource link building
If you already have quality content, then resource link building is a good technique to try out in 2018. For instance, if you have eBooks, tutorials, videos, case studies, infographics and other relevant content on your website, you should turn your resources into backlinks. Put simply, you create links on a resource page. The main benefit of this technique is having more reliable links that lead back to your website.
Resource pages are perceived as credible by online audiences, because they don’t sell anything. Instead, resource pages are useful and they point to relevant sources where consumers may get additional information or learn something new. Moreover, resource pages are oftentimes created by esteemed and trustworthy sources, which means your site’s authority will be improved for having a backlink on their website.
Guest posting is still a great way to improve your website’s credibility and reputation. The main benefit of this technique is that you have a chance to share articles, content and create quality backlinks on highly regarded websites or blogs. That is a great opportunity to extend your reach and engage with various audience members. What’s more, websites and blogs that let you share articles or content on their pages are basically recommending you as a trustworthy source.
That way, the audiences who hold these sources in high regard, will perceive your website as a resource worthy of their attention. However, websites and blogs you wish to guest post at have to be reliable and reputable. That way, your own reputation will improve due to your collaboration with such sites. In addition, always approach webmasters and bloggers with intent to build long-lasting relationships because, that way, you can both benefit from long-term collaboration.
Off-site SEO is extremely beneficial for building your online presence and reputation. Not only will you be able to raise awareness about your website, but you’ll also be able to increase your popularity with both online consumers and search engines.