In today’s age of technology, outdoor marketing can seem like a thing of the past. It’s seen as outdated and ineffective, and this is especially the case with outdoor marketing. After all, people have become immune to outdoor ads, right? Not quite. These are the opinions of those who aren’t informed enough about how to make a successful outdoor marketing campaign. The thing is, it’s just as effective is at it used to be, but the increasing competition requires you to be more creative.
1. Look at the competition
If you’re wondering whether it’s worth it to start an outdoor marketing campaign or not, look at your competition. Do a little research and you’ll find out anyone who’s in the big leagues is still very active in their outdoor marketing campaigning. When you decide this is the step for you, keep looking at the competition.
That’s a good place to start when you’ve never done something similar before. After all, nothing’s stopping you from following their steps to success. Although, you should have your own original ideas to work with, as copying your competition won’t get you anywhere. Learn from your betters, don’t copy their ideas.
2. Tell a story
Instead of getting straight to the point, you can tell a short story through your outdoor ad. This will entice the viewer and make them more interested in your brand. Make sure to stick to the voice of your brand, though, as this can greatly increase your results. You can even buy a serious of billboards and prolong your story.
The key element of your story should be emotion. Make it funny, sad, happy, or anything else you think of. The point is to provoke a reaction. Adding this element will make your ad stand out and people will pay active attention to it. A good story can seriously make or break the success of your outdoor marketing campaign.
3. Get creative
In order to stand out, your design has to speak volumes. After all, the competition is tough and everyone’s fighting to be the best. Your outdoor ad should be colorful and inviting in order to attract the desired attention. The key to a good design is color. Don’t stay away from contrasts and promote positive emotions with colors pleasant to the eye.
Also, pay attention to the font. It should be easily readable. No matter how pretty a cruisive style might seem, it won’t be effective if your audience has to try to decipher your message. The words should sink into their minds automatically. As soon as they have to start paying active attention, they’ll lose interest. Your ad will be seen as just another information they need to retain.
4. Opt for different platforms
Most people only focus on billboards as their source of outdoor advertisements. While billboards can be highly effective and don’t cost a lot to rent, you should also consider other platforms. After all, people are used to billboards and will probably subconsciously ignore them most of the time. Placing an ad somewhere unpredictable can catch any passer-byes’ attention. The question is- where?
Australians have come up with a great answer to this question. In this age of innovation, there’s always bound to be a construction site located in one of the city’s busy streets. That means the fences are set up and unused. The empty space shouldn’t go to waste. It can easily fit your ad on it. Since this method has proven to be highly effective, you’ll notice there’s a banner mesh in Sydney based construction sites more often than not. All you have to do is call up a contractor and offer something in return.
5. Location is everything
It’s not enough just to have a creative advertisement; you also have to pay attention to the location. In fact, without the right location, all your creativity can easily go to waste. This is because the location will increase the chances of your target audience seeing the ad. Opt for busy streets and high traffic areas.
Studies have shown that most people make decisions about buying products on their way to work. They might not even notice your ad directly, but it will be stuck in the subconscious and they’ll remember it later. Also, try to place your product ad in relevant neighborhoods. For example, if you’re selling a home improvement item, place the ad in the suburbs.
As you can see, a successful outdoor marketing campaign is more than possible to attain in today’s world. It’s just a matter of perspective and attitude. Armed with information and knowledge, you’re bound to have a successful outdoor marketing campaign and draw in a lot of new faces. Your effort won’t be for nothing, just don’t lose hope or motivation as these things take time.
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