There is no doubt that the best websites are made in a way which can please the users as well as the search engines. Such websites maintain a perfect balance between two elements- functionality and aesthetic.
Search engine optimization has come a long way through various changes and accompanied the traditional ranking factors that still play a key role in SERPs.
“You’ve done everything you’ve been told to do, to increase traffic to your website and it’s working. The only problem is that nothing else seems to be happening – no conversions, no sales, no business growth. What’s going wrong? When people come to one of your pages, you want them to do something. This could