How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with

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GDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_Petteys If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the General Data Privacy Regulation (GDPR) set to go

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Web Design Mistakes That Should Avoid For Better SEO

There is no doubt that the best websites are made in a way which can please the users as well as the search engines. Such websites maintain a perfect balance between two elements- functionality and aesthetic.

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Ranking Elements to Include in an Effective SEO Campaign

Search engine optimization has come a long way through various changes and accompanied the traditional ranking factors that still play a key role in SERPs.

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getting more traffic

5 Advanced Conversion Rate Optimization Tips For 2016

“You’ve done everything you’ve been told to do, to increase traffic to your website and it’s working. The only problem is that nothing else seems to be happening – no conversions, no sales, no business growth. What’s going wrong? When people come to one of your pages, you want them to do something. This could

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