When it comes to running a successful business, there is nothing more important than your reputation. Reputation often means the difference between a constant flow of customers or shutting your doors for good. Today, a company’s reputation isn’t built on in-store testimonials but rather by those online. Here are four key tips for handling your
If we compare the 1990s and today, one of the major differences in terms of business is the medium. Today, we utilize superior digital marketing solutions to increase our reach, engage more customers, cement a reputable brand image, and yield out a profitable return. This wasn’t available twenty years back. So, it won’t be a
According to Mediakix, in 2018, brands have already spent around $ 1.6 billion on Instagram influencer marketing alone. But is it worth it? How big of a budget do you need? What kind of ROI should you expect? Let’s dig deeper to find out. First, let’s discuss what kind of return you can expect. First,
When’s the last time you sat down and really analyzed how you’re garnering customer service leads, and how well those strategies are working? If you’re like most sales and marketing departments, you’re probably much more focused on figuring out who those new customers are and converting them then analyzing what you’re doing. Even so, you
If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets? Before I started working for Moz in in 2010, the bulk
Search engine optimization has come a long way through various changes and accompanied the traditional ranking factors that still play a key role in SERPs.