It’s been evident for several years that everything goes mobile. And this trend applies to retailers more than anybody else, because online retailers can’t think of running their businesses without a mobile application anymore. However, according to the reports by broadband search, mobile usage is gaining momentum significantly ever since it has been kicked off. For instance, in the year 2017, 67% of the people were mobile users, and 37% were desktop users. And in the year 2018, 3.7 billion people were assessing the internet via mobile devices.
So it is needless to say that it’s crucial to stay educated in the mobile space today.
The mobile applications have revolutionized the retail businesses and changed the way the retailers interact with their customers. Additionally, mobile usage has impacted and transformed customers’ buying behaviors.
The customers can easily compare prices, products, search places, and review the feedback by other buyers using their mobile devices. We all know in this dog-eat-dog mobile app market only the most relevant, customized, and cutting edge technologies survive.
So without discussing any further, let’s dive into the future of mobile app development and catch the hottest eCommerce mobile app industry trends of 2020.
Augmented and Virtual Reality, the most promising technologies, has been the media’s favorite buzzwords and are two application development trends you cannot ignore. Both technologies superimpose digital transformation onto the physical environment, hence opening opportunities for novel customer experiences.
Moreover, to enjoy AR-powered experiences, the customers do not need any additional hardware. This makes the adoption of technology more straightforward.
Augmented Reality makes the digital elements come to life with the help of the smartphone camera. It bridges the gap significantly by way of helping the customers visualize the products they’re considering, in the context of the physical space they’re going to be used in.
It is a significant boost to getting e-shoppers to feel comfortable and enthusiastic about their potential purchase.
The AR apps go a long way in completely removing ambiguity from e-commerce purchases. For instance, the Augmented Reality app helps shoppers visualize how the furniture will look inside their living rooms! They can then switch products easily, alter product attributes like size and color, and see how different furniture items and the room decor will complement each other.
This is just the beginning, and soon, you will notice AR/VR applications have become one of the most important mobile app development trends of 2020.
The next eCommerce mobile app development trend we are going to witness is the cloud. Cloud integration has simplified the way online retailers host their data in the cloud. In simple words, we can say the retailers are utilizing enterprise cloud computing solutions to enhance their online visibility.
Cloud integration technology is empowering in the e-commerce industry as it enables the business owners to pay-as-they-use. One of the essential advantages of the cloud is, it makes the e-commerce business a cost-effective one by reducing the overhead expenses of having physical shops and showrooms. This is the most significant factor that has motivated the retail sectors to migrate to the cloud. Cloud technology uses virtualization. Hence it has also eliminated the need to set up the in-house IT mechanisms.
However, Speed is another essential factor for all e-commerce businesses today to keep the consumers glued to them. The e-retailers look for instant business solutions. Cloud technology provides instant storing and data management solutions without any need to wait for data center construction. This infrastructure can capture valuable customer data, insights, and other analytics, as well.
Enhanced Customer Experience
This one is timeless, and out of all the mobile app trends, this is the most significant one. In this era, the online experience has become more “consumer-related” and has a far-reaching impact on sales, irrespective of the nature of the business.
But have you ever wondered – why does eCommerce experience matter so much?
There were times when small businesses cannot afford to leverage flashy mobile app trends like AR or VR, and in such cases, they were required to focus on enhancing user experience in the best way possible.
Even the B2B buyers are used to the best online purchasing experience. So, indeed the consumers expect their suppliers to provide the same level of services.
Remember, consumers expect a hyper-personalized experience in the form of personalized emails, newsletters, product recommendations based on previous purchases, etc. These are some simple things that could make a huge difference.
Chatbots as Mobile Application Trends
Smartphone devices have become immensely popular, and keeping this in mind, online retailers are now investing in another emerging mobile app development trend – Chatbots.
A chatbot is a software that conducts a human-like conversation via textual or auditory means. Artificial Intelligence enables the smart Chatbots to simulate a meaningful conversation, identify user intent, and accomplish specific tasks. The technology tends to bring customer experience to another level. But how are these Intelligent Chatbots benefiting businesses?
Well Talking to a chatbot excites consumers and makes their experience memorable and happening via an app. Since the chatbots are available to the customers 24/7, the customers do not feel neglected. Additionally, chatbots help businesses with quality assessment, broadcasting special offers, introducing new products, generating invites & welcome messages, provides relevant details about the brand, and the product in a transparent way, changing prices.
No wonder the technology has its spot among the top application development trends.
Internet of Things
The fifth one on the list of eCommerce mobile app development trends in the internet of things (IoT). This technology has made its mark by connecting the world and will continue to maintain the fame by transforming industries into productive vertices. The eCommerce markets today are reaping the benefits of IoT by providing personalized data. In combination with machine learning, it can quickly determine customer behavior patterns, customers’ views, and opinions regarding the product. This helps retailers to improve their product quality, which ultimately makes them well-known among customers.
Currently, IoT is used by Walmart to track popular products on social media.
According to the reports, IoT devices are expected to increase over 70 billion by the year 2025. Hence, technology is powerful and has vast potential in online retail.
Voice assistants like Siri and Amazon’s Alexa are gaining momentum and have become one of the eCommerce mobile application trends.
Voice search assistants allow customers to shop for desired products through a verbal description of whatever they are searching for. With the emergence of voice search technology, browsers are no longer the sole drivers of online retail traffic.
According to the experts, 50% of all web searches would be done through voice search technology soon. Further, by the year 2023, approximately 8 billion devices will have in-built voice assistants.
Voice searches are Intuitive, exciting, and offer a great way of performing quick searches and purchase desired things on the go.
Voice assistants are a perfect choice for multitaskers, as these are hands-free and do not require a mouse and keyboard to operate. The eCommerce mobile apps have a bright future as voice assistants are a great idea for increasing sales revenue.
From the past few years, several new market players have emerged to offer eCommerce niche solutions. Google Pay and Samsung Pay are some of the great examples of digital wallets that are revolutionizing the eCommerce industry.
Cryptocurrency is another emerging solution that facilitates a growing chunk of eCommerce transactions. New payment methods are more natural to embed in varied eCommerce platforms, and digital businesses are no longer restricted to the traditional way of payments.
However, some users are still holding back because of security concerns. But undoubtedly, the increasing number of no-cash transactions all over the world is opening doors of opportunities for new players to grab a piece of cake of the digital payment market, making it an upward and immensely popular eCommerce mobile app development trend.
2020 has bought a lot to achieve in the mobile app market. And these new latest eCommerce Mobile application development trends are here to blow you away. Thus, to stand out in this highly competitive mobile app development space, it is essential for business leaders to stay abreast of the latest trends and technologies. Since all these trends are the drawing cards and can win thousands of hearts if used wisely. But whatever technology you decide to phase in in your application, remember, there is time for everything. The time is now. You just need to find the right place to implement it. After all, a great and innovative idea in the right hands can turn the world upside down.
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