Magento SEO Optimization – Site structure guide

For an eCommerce business, besides being concerns about the diversity of products and customer services, it needs to pay close attention to SEO (Search Engine Optimization).

An SEO-friendly site structure will simplify the journey of customers and create a high-functional website so buyers can enjoy their time at your store. Thanks to the advance of SEO tools, store owners now know many ways to improve the ranking on search engines like Google. 

As the most common eCommerce platform, Magento is the base for thousands of online stores. Therefore, there are lots of advice for you to optimize SEO for Magento pages on the Internet right now. However, finding your unique tailor-made keywords does not mean you have finished the job, you still have to prepare for the structure – the backbone of your site 

Today, let us give you the ultimate guide for Magento SEO optimization for your site structure.

Build an easy-access system

It’s better for both sellers and buyers to have a simple process in exploring an online store. So a smart move for retailers is to keep everything easy to access after 3 or 4 clicks. A complicated road only makes customers give up quickly.

Some admins try to put too many links on the page but this is also not a good choice. Just attach the URLs containing relevant and close content to your pages and take advantage of “no-follow” links.

Organizing your categories to be SEO-efficient is also an important task. You must divide your fields evenly: People can’t find the items if your categories are too thin. On the contrary, adding too many layers makes things more difficult for visitors. 

Optimize headers and title tags

Magento can create your title tags automatically, however for your benefit, you should make it yourself for the best SEO performance. H2 and H3 tags need to be in a clear hierarchy so search engines can get the index correctly and rank your site. 

Create navigation

Customers, as well as search engines, will thank you so much if you give them proper guidance to discover your store! You can give them filters or sorting tools for quick and easy searching since putting everything into the pages will slow down your page speed. You should give them the direction by both hierarchical orders and relating categories. 

Showcase your brands

Of course, your products can come from various providers. But if you can sort it out, you should create a shortcut for brand listing. Buyers can depend on their favorite brands to decide what to buy. So many store owners integrate the brand extension into the pages. You can take a look at Magento Brands extension by Magenest, an amazing tool to let your brand sell!

Avoid overusing tags

Hashtags are becoming common nowadays; you see them everywhere, especially on Instagram. Just a click and you can see every information relating to the subject like #Magento. However, this is the double-edged sword as your products will be blended in hundreds of similar items adding the same tags. So be careful when setting tags to not mix up your system. 

Handle Out-of-Stock products

Some retailers are facing the issue of disabling old products: They don’t want to sell it anymore, so they delete it on the back-end or set it back to private. This may cause a crash or 404 errors in the front-end. The best way to handle this problem is by hiding the products on the search bar. It can only be opened by its URL and you can redirect this page to a similar product or come back to the category page.

Final words

Making the most from Magento SEO optimization will give you the chance to expand your brand image further than you’ve expected. These above tips are not complicated or difficult to start, so stop hesitating and begin to raise the qualities of your pages right now! The eCommerce world is full of possibilities and it’s up yo you to seize your chances for strong development in the future.