Wednesday, 28 August 2019 / Published in online business

How To Start Your Podcasting Funnel

People around the globe are getting more and more interested in different podcasts. Fortunately, there are also a lot of podcasts that provide various content, thus giving people more options. It is truly an excellent way to reach out to listeners and give them relevant information on things that they may be interested in, from the stock market to different hobbies. If you want to start a podcast, there are many things that you need to arrange and prepare.

It’s All About the Idea

The very first step in creating a podcast is, of course, thinking of your podcast idea. You have to define your niche and what kind of format you want. Keep in mind that you want people to remember you, so do choose a topic and style that is unique or incredibly engaging. Don’t select vague issues and be as specific as you can to attract attention from listeners.

When you are thinking of your podcast idea, always remember that you should talk about things that you are genuinely interested in or enjoy. You need to be passionate about what you are talking about since you have to talk about it for a specific period. Also, you need to have gone through the experience yourself to be able to talk excessively about it.

Target Audience

Before you record and post your podcasts, think long and hard about who you are trying to attract. Though it is good to appeal to the broad audience, it is better to target a specific age group or types of people.

You need to find out what things they like and how your messages can create an impact on their life so that you know how to go about your podcast.

To gain interest from people, you will need to converse with them. If you have the chance, try speaking to some people that fit your target audience. See if they will want to tune in to your podcast, depending on your idea and style. This way, you can also get feedback on things that you need to improve on or change.

How to Stand Out?

There are so many podcasts available online, which will make it a tad difficult for beginners to stand out. You need to think about ways that can set you apart from all the other podcasts. Bring out an individual uniqueness to your podcast so that you become memorable. It is useless to create a podcast that is identical to others.

You need to do your research by looking for similar podcasts and looking for ways to be different. If podcasts have taken up the topic that you are thinking of, don’t be disheartened! It is much better that way since you know it is something people are interested in and is a concept.

Setting the Format

These also depend on what your target audience wants. You need to know their preferences when it comes to the overall format of your podcast. There are different options, like:

● Topic-based: you alone come up with the topic and talk about it throughout the podcast

● Interview-based: having guests come and together sharing relevant info about the topic

● Q&A: asking listeners to send in questions, which you answer during the podcast

How Often Should I Post?

As for the frequency, you will need to know how long and how often an episode of your podcast you should post. Here are some recommendations:

● 15-minute long episode posted once a week – best for an audience that prefers short but lesson-based information

● 30-minute interviews thrice a week – some people enjoy learning more often and listening to long podcasts with great content

If you are still unsure about both the format and frequency, don’t you worry. It is more like a trial and error process. Try mixing and matching different styles and see which one works best for you and your audience.

Creating Your Name

In the podcast industry, you need even your show name to stand out. When people are choosing a podcast to listen to, the first thing they will see is the name of your show. If it does not sound a bit interesting, there is no way they will tune in, or even check it out.

Many podcasters make a mistake by creating a name that is too clever, which usually confuse people. Make sure that by just reading the name of your show, potential listeners will already know the topic. If you have the chance to create a clever one and still be clear, that would be the best scenario.

You will also need to create a tagline that will resonate. It needs to be short and straightforward.

Selecting the Right Equipment and Software to Use

There are several pieces of equipment that you can get to provide great-quality podcasts. Although there are many available gears, does not necessarily mean you should get them all. You will need to consider your expertise and capability. Start with only the essential equipment and acquire more in the future, once you’ve established your podcast. Here is a list of the gadgets and software you will need:

1. laptop

2. microphone

3. headset

4. audio editor software

5. camera (only for interview-based with a guest)

The vital equipment you will need is the microphone. Since you will be doing a podcast, you will have to focus on sound quality. You need people to understand what you are saying to get their attention. It would be useless if they won’t get the message you are trying to convey. You should also pair your microphone with an excellent audio editing app to get the best quality sound possible. Some people may ask, “Is Neumann TLM the best condenser mic?” Though it is one excellent choice, there are still many brands that are of similar quality or even better. Try to explore your options and do your research. Do not buy one right away and look at product reviews on the internet to know which one will suit you best.

Though creating a podcast is a complicated procedure, all your efforts will pay off in the end. Never do a sloppy job by only making minimal effort. Always work hard and do your best to provide your listeners with high-quality and enjoyable content.

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