If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets? Before I started working for Moz in in 2010, the bulk
Do you want to know the secret that grew The HOTH from a fledgling startup to earning over a million bucks in a single month? What if you could get there too, and actually enjoy the process? The problem is that there are TONS of setbacks that will prevent you from getting there (believe me,
When viewers spend a long time on websites, it reduces bounce rate and search engines rank it high in recognition of its excellent quality.
When your business and your brand depend on your website, it’s perfectly natural to aim for as many visits as possible. The only problem is how to get there. Having a visually appealing website, with beautiful navigation and amazing looks can be great, but it can seriously harm your SEO. On the other hand, if
Structured data. Schema. Markup. Rich snippets. No corner of content and search engine marketing is more jam-packed with jargon, tech-speak and insider language. We’re going to lift the veil and explain what it all means and how it’s valuable to you as a marketer. Schema is a markup language that webmasters use to add information
Being an entrepreneur, you are aware that the effective marketing strategy you adopt for your business can either make or break it in the virtual marketplace. You also know an essential component of this strategy is how efficiently you can position the brands of your products on the result pages of various local search engines.