Digital marketing is a constantly evolving business, and it’s not an area that successful entrepreneurs try to tackle without help. While having a full staff of digital marketing experts may not be an option for many small or medium sized businesses, properly using online tools and apps is available to all kinds of corporations, and can make a huge difference to your overall business profile. The following twelve tools and apps are among the most essential and efficient for leading digital marketers:
1. Mail Chimp
While it’s easy to get distracted by new tools and there’s a lot of pressure to keep up with new trends, you can’t forget the solid base of digital marketing: successful email campaigns. This business helps maintain awesome email campaigns, and some of their subscriptions are free.
This is a really useful tool as it’s well-acknowledged that size matters online – posts of over 1000 words are proven to get the most engagement. This tool helps make sure that you are hitting the targets you set to maximise your online profile.
Calls to action are extremely important for online businesses, as it’s often by simply and effectively asking your audience to do what you want them to do that you enjoy some successes. This may sound obvious but having a button that your audience can click on to follow, share, like, or even buy from you is surprisingly effective. You need to be obvious in your goal in order to achieve it – the calls to action that you make on this website are customised, and can be placed exactly where you want them.
A snappy start is essential to any blog post or social media update. As there are literally millions of pages of new content added online every day, only a catchy and well-thought out headline can attract attention to your page rather than others. This tool is useful in finding the balance between keywords and catchiness, and makes sure your headline will drive traffic towards your site – essential for conversion leads and brand visibility.
Very few digital marketers work entirely alone, and most need to frequently collaborate with different departments in order to properly represent them online. This tool is essential when you’re working on a co-ordinated project, as you can share email inboxes, mark tasks as complete, and even write notes that other members of your team can see. This is incredibly useful in terms of effectively communicating with others on tasks and streamlining your work. Digital marketing can be time consuming, but this can really speed up your processes.
It’s difficult to keep coming up with ideas for topics, and sometimes hard to see room for improvement in your own writing and campaigns. However, this is an excellent content marketing tool, as you can talk to experts in the forums for advice, hire an editor, or brush up on some of your skills and writing talents.
There’s certain content that all digital marketers should be aware of, and should be using to their advantage. Interactive content definitely falls under that umbrella, as it is natural engaging and attractive to your audience. While it used to be difficult to create interactive content, tools such as this one have made creating things like quizzes easy and accessible.
Sometimes digital marketing simply entails too much work for one content. As consistently producing high quality and original content is essential to a successful digital campaign, many digital marketers hire editors or writers for their blog posts and landing pages. It’s simple to find an editor on this website, and all of their staff are highly experienced and professional.
While nobody may understand exactly why, lists are extremely popular content for all websites. If you need a little inspiration, or want to increase engagement then creating lists on this site or sharing existing lists across your social media platforms can really widen your audience and drive traffic your way.
10. Big Assignments
While many businesses are used to outsourcing certain aspects such as manufacturing or accounting, it can also be wise to outsource your writing and editing. This frees up time for your digital marketer to concentrate on engagement and conversion leads, while also guaranteeing high quality and flawless posts.
Often managing all your social media platforms is a main challenge for digital marketers, however this platform makes keeping track of all of your posts simple as they are all in one place. You’ll never miss an update if you take advantage of this tool.
Your posts need to look appealing as well as contain valuable content. This tool makes creating infographics and banners really easy and helps create attractive landing pages and blog posts.
It’s hard to keep up with all of the changes in the digital marketing field – however these 12 tools help you stay on top of your game as a digital marketer.
Sharon Conwell has been a content manager and ghost writer at over 20 online projects. She’s specializing in content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. Feel free to contact her on LinkedIn or on her blog MyWritingWay.com