If your company has a geographic location and you wish to attract more local customers through your website, you should know that the best way to do that is by optimizing your landing page in order to catch their interest from the second they visit your website.
A well optimized landing page can offer your local business a plethora of benefits and it can make your website a lot more visible to the public. You might think that your website content is to blame if your conversion rates are still low, but that might not be the case. Here are some definite reasons why you should optimize your local business landing page.
The landing page is the first thing a user sees
When someone reaches your website, no matter where they got the link from, the very first thing they will come across is your landing page. If this is not well-organized, this will truly say a lot about your company as it will show the user it is not professional enough.
If this still confuses you, you can think about it in another way. When you meet someone new, the very first impression you have of them is based on their appearance. No matter how intelligent and kind they might be, you might not get the best impression if they have not taken care of their physical appearance.
The same applies to your webpage and you should make sure to have it looking as presentable as possible in order to catch your potential customers’ eye. In order to achieve that, you should make sure that you don’t include a lot of repetitive information as well as information that will just clutter your landing page and not actually make it informative.
The simpler your landing page is, the easier it will be to understand and navigate. What you want to keep in mind is that the more able the customer is to go through your landing page themselves; the more likely they are to spend more time on your website.
It can help attract more traffic to your website
Optimizing your landing page correctly by using the right SEO techniques and keywords can grant you a lot more visibility on online search platforms. The more relevant the keywords you use are, the more likely your targeted audience is to find your website through search engines like Google.
When you manage to target their internet searches, it is more likely for them to click on your link and take a look at what you have to offer. The closer your products and services are to their needs the more likely they are to get them. A well-optimized landing page will help you achieve these goals and will help you attract traffic from your local area.
In case you have found any text that might need to be optimized and translated based on the location of your company, PickWriters offers a complete translation agencies list which can help you find the one which will best fit your needs and allow you to optimize your content based on your website’s needs.
It can make your company look trustworthy
One of the things that can make a website and therefore a company look trustworthy is the way their landing page has been formed. When someone clicks on a new website link, they usually expect to see some things which will help them verify that the service is trustworthy and that they won’t be scammed in any way possible.
The best way to achieve that is by taking a few necessary steps when optimizing your local business landing page. First of all, you should display the locations of your business and the other local companies you might be working with. Even if someone local doesn’t know your company, they are more likely to know another local one and that can build trust in yours in no time.
Additionally, you should incorporate reviews of satisfied customers on a place on your landing page where they will be visible. While this might seems something somewhat unnecessary, you will need to keep in mind that your potential customers have to other way to verify your claims about your products. Customer reviews are a good way to build trust and show the user that your products and services have been tried and tested.
It can truly increase your conversion rates
If your website has been running for a while but you haven’t been able to achieve a growth in your online conversion rates, there is a high chance that there is something wrong with your landing page. The key for any small and local business is to make sure that their landing pages are simplified and easy to use, as the actual user might not be a regular internet user.
As mentioned earlier, you will need to make sure that your landing page is easy to go through and that on top of that, it provides the user with enough information on how to easily navigate the rest of the website. Your navigation menu should be easy to find on the landing page and you should make sure to separate each different city you have a store in with a different section on your website.
On top of that, you should make sure to only incorporate information which the user will find useful. When you wish to catch someone’s eye and make them spend some extra time on your website in order to decide whether they need your products or not, you will need to be ready in advance and offer them all the information they will need in order to make that decision at a simple click of the mouse.
Things such as availability, price range and delivery time should not be included on the front page but should be easy enough to find. The more welcome a user feels on your website and the more convinced they are about our brand, the bigger the increase you will see in your conversion rates.
Making your local business more visible in the online market
For all small business owners who decided they wish to bring their local business online, the landing page of their websites can play an important role in their company’s growth. The very first thing your visitors will see on your website will very well determine their motive to give your products and services a try.
Localizing your landing page can be a simple process if you know what to look out for. Apart from using local SEO tactics, you should also make sure that your website looks as trustworthy as possible and easy to use and navigate for anyone who might come across it.
Kristin Savage has graduated from Columbia University where she was majoring in Germanic Languages. Besides English as her mother tongue she also speaks German and Dutch fluently. Currently Kristin is studying Spanish and planning to obtain her PhD in Applied Linguistics since she is interested in how to use her to some extent practical knowledge of language processes in everyday life.
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