6 Top B2B Lead-Generation Strategies (by Salesforce)
When’s the last time you sat down and really analyzed how you’re garnering customer service leads, and how well those strategies are working? If you’re like most sales and marketing departments, you’re probably much more focused on figuring out who those new customers are and converting them then analyzing what you’re doing.
Even so, you may have the same priorities as many sales people when it comes to lead generation.
You want the quality to be better, but you also want the volume to increase. And you do want to be able to analyze what works, but you want to do so in a way that’s efficient and effective. Effectiveness does come when you’re selective about what you focus on for lead generation. For example, most marketers believe that events offer a worth-it payoff. What else is good for leads, and good for you? This graphic explains it.
Lead generation is a persistent challenge even among high-growth B2B businesses. Salespeople who have direct, individual contact with buyers can communicate their company’s value proposition in a tailored way. However, marketers who are trying to generate leads don’t have the same intimacy and urgency on their side.
While there are numerous B2B lead-generation ideas you can use, there are several that should form the backbone of any successful program. The following lead-generation techniques are well-tested strategies that can be employed, whether you are building your program from scratch or refining your current lead-generation process.
Lead generation is a persistent challenge even among high-growth B2B businesses. Salespeople who have direct, individual contact with buyers can communicate their company’s value proposition in a tailored way. However, marketers who are trying to generate leads don’t have the same intimacy and urgency on their side.
While there are numerous B2B lead-generation ideas you can use, there are several that should form the backbone of any successful program. The following lead-generation techniques are well-tested strategies that can be employed, whether you are building your program from scratch or refining your current lead-generation process.
Chris Kinney
CEO at TurnkeyWebsiteHub
Freelance web designer. Explorer. Devoted blogger. Twitter trailblazer. Travel fanatic. Computer nerd. Internet fanatic.
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