HOW INFLUENCER MARKETING FITS INTO THE PESO MODEL
Your audience is exposed to 362 ads each day but notices only about 42 percent of those. And who knows how many of those actually make an impact? Have you seen your Twitter feed lately? There’s more great content than you can handle, and your target audience is also overwhelmed. So how can you make an impact
- Published in Influencers and A-Listers
8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature
If you’re like many businesses that use Instagram, you probably find this social media platform useful for a visual connection to what you do—your services, your products, your people, your events. But if you’ve wanted to showcase more than one image in order to tell a more complete story—say, for example, to have a showcase
- Published in Best Content Marketing, Content Marketing, online business
A Few Handy Setup Tips for the Beginners of Salesforce Public Knowledge Base
With its latest releases, Salesforce.com has significantly reduced the cost for the internal use of Salesforce knowledge base. The users need not have Knowledge User license to go through the Knowledge Articles now. There is only an annual fee with which the users can access, create, or edit the Salesforce Knowledge Articles. Since most customers
- Published in Technology
TARGETED OUTREACH: TURN INFLUENCERS INTO BRAND ADVOCATES
Your audience is savvier than ever and no longer trusts advertising or your brand. The only way to reach and make the right impact on readers, buyers and brand supporters is to leverage the power of influencers and earned media. The reason your audience flocks to influencers over your brand is simple: they trust them
- Published in Influencers and A-Listers, Resources
LEVERAGE THE IMPACT OF SOCIAL INSIGHTS TO INFORM CONTENT AND MESSAGING STRATEGY
Despite protests against essays and term papers in school, it turns out people actually love creating content, especially when it is broadcast in real time. Ninety percent of the data humans have amassed from the first cave painting to the latest tweet emerged in the last two years, largely thanks to people’s passion for creating and
- Published in Resources
ONLINE DISCOVERABILITY SURVIVAL KIT FOR SMALL BUSINESSES
If you run a small business, or you’re a PR professional working on behalf of one, making sure the company is easily found online could be the difference between success or failure. The key to great online discoverability is getting your message out to your target audience. There are many different marketing tactics you can
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