With the micro influencer marketing trend gaining traction over the years, small businesses can also connect with the audience relevant to them. This is because micro influencers are more cost effective and have followers who have great faith in their reviews.
After it was proven time and again that micro influencers have greater influence on followers, even big companies are resorting to micro influencers to step up their online marketing efforts. Micro influencers have specialized knowledge is specific fields and thus their opinions in those fields are treated with great respect.
How To Find Micro Influencers
It is important that a business only works with micro influencers who share their values, else the campaign will not succeed. Here are few tips on how to find the right micro influencers for your business.
#1. Identify them on social media
Nowadays, it is not difficult to track customers online by following conversations about your company. You can identify the customers who have a considerable amount of influence on a group people. Since they are already talking about your brand, it will be easier to approach
#2. You can find them among your own followers
Keep an eye on your own list of followers. It is possible that you will find a few micro influencers among them as well. In this case as well, you will not have to put in much effort in approaching them as they are already interested in what you sell.
#3. Find them by researching hashtags
If you are trying to reach out to completely new micro influencers who may not have even heard of your brand, you can take advantage of hashtag research. It will help you track down influencers who take interest in services or products that are close to what your company offers.
#4. Make use of Google Search
The Google search can help you find bloggers located in the area in which your company serves. This is a highly useful methods for small companies that operate in a specific locality. Such micro influencers can help you reach out to the potential customers in your area, thereby increasing the sales for you.
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