We often stumble on a lot of video marketing on the internet. Some these we skip, but some are very engaging. Too engaging that we find ourselves wanting to know more about the marketed product and consequently making us buy it at the end of the day. These marketing videos that have this type of effects to consumers is what we mostly call as a successful video marketing strategy.
Successful video marketing has helped many businesses grow. You can also do the same for your business by making a video marketing investment. But before doing that, you should ask yourself these questions first:
- Who are your target viewers?
- What concept do you want to achieve?
- What is your budget?
- What platform do you want to engage?
- And what are the details of your product that you want to highlight?
Without a doubt, successful video marketing is essential if you want to grow your business. You may have already considered investing in one by now; however, before doing that you need to figure out a few questions. Here is a list of questions you should ask before making a video marketing investment and a few tips on how to find the answers.
- Who are your target viewers?
Marketing basics states that you have first to figure out who your intended consumer is. You should also answer the same question before investing in video marketing strategy. Who do you want to convince? Doing this is essential because to make an effective video marketing campaign, the content of the video should appeal to your target market. This information will also set the tone for choices in storylines, dialogues and kinds of music that will be integrated into the video.
Tips on how to recognize your target viewer:
- Assess your product and services
- Find a demographic that needs the product or service
- What concept do you want to achieve?
Having a vision for your intended concept for your video marketing strategy will make your life easy. Once you are aware of what you want, you can be straightforward to video makers about your vision. This will also help you with your relationship with video makers if you plan to hire one. They would appreciate a client’s who knows what they want.
This way, both sides can assess whether they can meet each other’s expectations to produce the best possible outcome. There be no unnecessary dramas during the duration of the project.
Tips on how to create a concept:
- Formulate a picture
- Figure out logistics
- Pitch the idea to team members
- Consider feedbacks for improvement
- What is your budget?
Many of us wish that the words ‘budget constraint’ did not exist, but unfortunately, they do, and we have to work around it. A basic no flair marketing video can range from $1,200 – $1,500. That only includes the shooting of content, video and sound editing. If you want more, you have to pay more. Do not expect Hollywood quality videos for that amount of money.
Tips on how to work with a budget:
- If you can do it – D.I.Y it. i.e. props, costumes and sets
- Follow a schedule as more shootings would incur higher fees
- What platform do you want to engage?
According to statistics video marketing in platforms such as Facebook, Instagram and YouTube are rapidly increasing. Due to this, you must know what platform will use.
Each platform form has different cost, service and standards if you submit your videos to be played as an advertisement. For example, marketing videos advertise in Facebook can be set to play only to specify a specific demographic of age, gender and location. This way, the video will reach the intended audience and cost is efficiently used. You also have to remember that some platforms only allow a specific length of the video.
Another way for your videos to be seen in social media is via the organic method. This method is the traditional sharing of videos by people making it viral. However, this is only possible for a video that is deemed to be exciting and sometimes even controversial.
Tips on how to choose the best platform:
- Consider the cost of advertisement
- Research which platform is ideal for your demographic.
- Turn your video into a great work by using not just the video marketing tools but also tools for video optimization, tools for thumbnail design
What detail of your product do you want to highlight?
With so many products that are similar to yours, you need to highlight what separates it from the rest. Which is why, even before starting a video marketing campaign, you should already know your edge. This edge may refer to quality, durability or price of your product. Make sure to highlight this information on the video that you are planning to make.
Notice how those marketing videos where products are a drop from rooftops and still came out scratch less peaks consumer’s interest. This is because there becomes a comparison of durability in their mind. This strategy is especially useful for people who are conscious of the quality of the product that they will purchase.
Tips on how to highlight product quality:
- Do Brand X vs. Brand Y comparison
- Use tester research and identify the pros and cons
- Be original and plan out just according to what you are selling
- Create an interesting video subject highlighting the topic
- Be aware of visual and sound quality
- Optimize video text and thumbnails focusing on your product
The questions mentioned above can be overwhelming, but hopefully, the tips were able to help you figure things out. It is indeed true that using the strategy of video marketing will help put your brand out there. All these questions will definitely help out successful video marketing process.
Chris Kinney
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