Around 70% of businesses never make use of personalized emails, are you one of them?
Nowadays, people do not look for good shopkeepers or sellers, rather they have their eye on someone who can provide them with much-needed assistance and comfort while making buying decisions. Let’s admit it, none of us wants to walk the extra step when you can have everything served right in front of you!
To fulfill this exact need, marketers have made a drastic shift in their marketing patterns. They have discarded the age-old marketing practices which materialized sales and developed a culture where sales are materialized along with connections.
There’s nothing like personalized social media marketing!
Now if you ask me how to build these connections, I will tell you there’s nothing like personalized social media marketing! So, what does it mean? It is basically focusing on each individual customer rather than on an entire population. The very basic idea behind such a thought is that each person wants to feel differentiated from others for special reasons. Well, of course, who wants to be a mere part of the large crowd?
Personalized marketing is all about making your customers feel appreciated and connected. Each and every person wants to get privileged buying experience. For this, each marketing technique has to be tweeted and moulded in such a way that it leaves a personal impression.
What does it take to provide personalization?
Personalization is a process and takes some time and effort to be processed. It all starts with collecting user data. User data that pertains to customers habits on social media including likes, comments, and other similar activity has to be collected. Such data has to be thoroughly analyzed to form an opinion on how an individual is to be served. This helps in making much more relevant content that would be well perceived by the audience.
Personalized social media marketing demands continuous tracking of customer activity on the internet. It requires an understanding of customers perception and channeling that understanding into marketing efforts. In a way, it also improves recognition of your target audience and what they want from you.
All the efforts will be worth it!
The research at every step will combine to help you form a thorough analysis of your consumer’s desires. Based on that you can provide specific suggestions and tailor-made content to your audience. Personalized content has a track record of being accepted more than the general content. Why? Because who doesn’t like some spotlight! And above all, it makes your customers feel treasured.
In fact, these days, every other brand offers a recommendation section wherein it provides exclusive and concentrated solutions for each customer based on past preferences and social media activities. This develops a sort of mental connection with the brand amidst the customers. Off late, customers have started to depend more on brand recommendations for easy, quick, and hassle-free shopping experience.
How personalized marketing will benefit your business:
Personalized marketing techniques have led to miraculous growth of multiple businesses across the globe. To add to this statement, we shall see the benefits of personalized social media marketing-
Multifold engagement on Social media
When you go for personalized marketing, your relational and contextual quotient increases manifold. Your customers start relating to the content you have put up and engagement on social media is bound to increase. It gives you a spot closer to your customers. Frequent interactions on social media will also help you to boost the image of your brand.
Leveraging Facebook relevance score
Facebook is at the helm of affairs when social media marketing is to be chosen. Owing to its large user count, it proves to be one of the most promising platforms where you can promote content. However, you need to take special care when we talk about Facebook. Content that is not relatable or irrelevant to your industry will fetch you least engagements and your Facebook relevance score will decline.
On the other hand, if you go for personalized content, your engagement shall increase and similarly your Facebook relevance score will also increase. This will help you in getting better returns from Facebook Ad costs and the total cost will eventually decrease.
Get them to know your brand
People will not interact with your brand unless they find a solid reason to do so. It is now your responsibility to give them a reason to initiate conversation or at least entertain your initiations. For this, you can implement a few niche ideas while framing your social media content. All the way from visuals to the videos or infographics, craft content that is both appealing-to-the-eye and relevant. Tools like Canva can be of great help for you.
This will make an instant impression and increase interaction on posts. You can choose from styles that are previously appreciated by your customers or you can go for an analyzed approach from the previously liked posts of your customer. In this way, your brand shall be etched in their minds.
Win customer loyalty and multiply brand acceptability
You have no clue how personalized content, can make all the difference in your customer’s eyes. It makes them feel heard and considered which has a very positive impact on developing customer loyalty. All your efforts to deliver the customer according to their needs shall fetch you greater loyalty from customers. With 60% of customers agreeing on purchasing more from their preferred companies, customer loyalty is definitely not a luxury, but the need of the hour.
As this loyalty grows, the brand becomes much more acceptable and people start to believe in the brand for every aspect relating to their shopping experience.
Discover more leads that lead to conversions
More relatable content proves to be, the more it is shared across platforms. This results in an increased chance of finding new leads. A thorough analysis of such leads will help you draft relevant content which will ultimately guide your prospects to the final stage of the sales funnel
Go-to tactics for personalizing your social media marketing:
The crux of personalizing marketing efforts lies in the fact that as a business you need to deliver what your customer needs, not what you want to serve. This is only possible if the content is curated keeping in mind the needs and aspirations of your customers. The focus of your content should be your target audience aligned with your services. Any generalities that do not serve this purpose will be rendered useless.
Your personalization efforts should be such that it stays with your customer all along the buying process. It shall begin from creating brand awareness and perception into a person’s mind, leading him to your products and making relatable arguments that end up convincing him to become a customer. This will ensure the correct direction for your prospective customers.
Personal contact is literally everything when it comes to personalized social media marketing. It will help you understand your target audience much better than anything else. At a personal level, it becomes easy to clear any ambiguity and aids in making more tailored solutions to cater to their needs. One-on-one interaction is one way of getting honest feedback from end-users.
To sum it up, personalization is all about building a stronger connection with your audience. It is a two-way process and takes a lot of effort to draw the attention of customers. You need a great sense of judgment and patience to develop a strategy that provides you a route towards understanding everything from a customer’s viewpoint. To achieve the best in personalization start thinking as if you are on the other side of the fence.
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