There’s nothing better than free advertising. Do you want to promote your brand by your very own army of patrons? Well, there is one particular way to do just that. It’s a new and emerging marketing strategy called User-Generated Content or UGC.
User-Generated Content is a marketing technique used by many businesses to promote their brand through unpaid contributors or their very own clients and customers. It can be anything posted in social media such as blogs posts, video testimonials, tweets, and even comment trends that can captivate the attention of the masses, especially in the social media community.
They are created by your own loyal and happy customers, which can lead to more engagement and further promote the credibility of the business or product. This marketing strategy can make your brand famous in a week and even one night. Just imagine that happening to your own business. It’s an instant ticket to success.
There are reasons why User-Generated Content is so powerful. It appeals to the deeper emotions of the people. Advertisements and contents like UGC make people feel the need to get involved, hence, giving way to higher conversions.
Here are some other ways how UGC can boost your website and business.
Use Reviews To Your Advantage
Source: Marshall Headphones
Customers are more likely to look for reviews before they buy a particular product, especially when they’re online shopping. Organic reviews are a great way to promote your brand and build the credibility of your business. It’s like advertising your business in the digital world through traditional word-of-mouth.
The part of this strategy is that customers strongly believe other buyers because they have already experienced using the product. Websites that provide this kind of feature has more opportunities in the marketing side of the business. Plus, they can get free insights about the real feeling of the people about their product or service, which gives them the advantage to solve problems on the grass-root level.
Photos of Satisfied Customers Establish Trust
Pictures are worth a thousand words. Other UGCs use this principle to promote brands much easier and faster. Graphics can entice people to buy products or try services because of its psychological effect. Unlike, reviews that need to be read, photos just a glance to be understood. Some images are also compelling because of the faces that the customers are projecting in the picture. Happy and active photos give out the feeling of warmth and a sense of community among your viewers – the perfect element to attract attention and organic traffic.
Authentic photos of customers buying products and looking very happy about it – those are the perfect ingredient to sell products. It creates a sense of relatable feeling among your prospective customers, which makes them want to belong to that particular group of people who have already tried your products.
Entertaining Videos to Attract More Traffic
Source: YouTube (DC Rainmaker)
From selfies and groupies, let’s now go to video contents. These contents are much more amusing than images. They are more engaging especially when the video provides information that is useful to the audience.
People are always looking for ways to get entertained. Even better, they want to get informed while having fun. Video contents can do just that. More and more content is being published online that promotes brands without any cost.
YouTube, for example, has a lot of video contents that exhibit useful product reviews such as gaming chair unboxing, phone durability test, and make-up tutorials. Some websites are using links from YouTube to promote their products because they are much easier to digest, and sometimes more entertaining as well.
Threads, Tweets, and Comments Lead to Conversion
The louder they mention your website, the bigger the impact is. All you have to do is to create threads that can initiate a positive and engaging conversation either inside or even outside your website.
Writing blogs on your website is an excellent way to start generating comments. You can ask questions and allow your audience to speak their mind about relevant topics. These comments are instant marketing rewards to your reputation as it increases engagement and retention among your prospective customers.
You can also consider joining related forums and thread relevant to your site. You can always share the link of your website or mention your brand name when the opportunity is right.
Stories Have This Special Effect on People
Have you ever read an inspiring story you want to share your own story similar to it? We have this hard-wired tendency to give extra attention when a good story is being told.
We all love telling stories. It turns out, your customers and prospective client also do. People are looking for things that can connect with their experience and feelings. They love it when something touches their heart and motivate their soul.
Story contents appeal to the emotion of your audience. You can always put stories about your customers inside of your videos and blogs, or you can let them do it for you. They can write stories inside your site or share it in social media. You can also organize contests where they have to write or create videos about their past experiences or reviews about the kind of products you are offering.
Over To You
User-Generated Contents can drastically increase your presence in the market. We all want to get involved with something bigger than us. It makes this kind of strategy very useful in marketing products and websites. Here’s what you should remember when creating campaigns for your site — your customers’ emotion is the key to reach out into a broader range of demographics.
Remember: user-generated contents are more effective if they stay fresh and natural. When you can spark the interest of your viewers through your content, you are doing the right thing. But don’t forget always to give them valuable content. Majority of people visit sites because they are looking for information. Your content should be able to do that as well.
Good luck with your website, and have fun!
Kevin Urrutia is the founder of Voy Media, a Facebook Marketing Company in New York. Voy Media believes in the power of Facebook advertising in helping businesses to boost their sales and improve their conversions. Voy Media aids businesses to push the right message to the right audience to deliver the right outcomes.