What can be a better option to take your business before customers than with a highly responsive website that lands into the entire virtual world? But when every single business either established or a startup wants to be a top priority of customers, it becomes necessary to opt for a strategy that can help you take leads.
And then comes the most interesting part of exposure chase where you take your incredible content before the right audience through SEO. Moreover, it is very natural to have cravings for optimizing the website through SEO in order to chase relevant traffic and conversion rate.
Today, we will take you to a quick tour of the most important tips related to technical SEO which can help you take a better grip on SERP rankings.
Before we proceed with the tips, it is essential that you should understand the components which we cover in technical SEO. These include crawling, indexing, site speed and structure, image optimization, mobile optimization, SSL certificates, etc.
So, now as you are informed about the things which we need to achieve with technical SEO, let us jump to 7 most significant tips to boost traffic and conversions with technical SEO.
Reach The Mobile Goals
The first tip which we have in our bucket is one of the most basic yet most important things to work on a website, The Mobile Goals. It is all about making your website more mobile-friendly ensuring that every single web page should load quickly and precisely before the user.
After the release of the Google algorithm, Mobilegeddon and the introduction of mobile first design needs, it is essential that your website should be optimized to display content by adjusting according to the user’s screen. Moreover, you can take benefit of AMPs or accelerated mobile pages to ensure quicker loading of the web pages before the users in accordance with their mobile device.
This may need you to get a website which is completely optimized for content like text, visuals, and data to ensure easy readability, clicks, and website navigation. So, if you want to save your website from being penalized by Google, you can simply take benefit of tools like Google’s Mobile-Friendly Test making the most with your website’s traffic and conversions.
Work On The XML sitemap
A sitemap helps google to find your website and get it indexed. However, it is quite easy for anyone who wants to develop a website using high-performance tools like WordPress. WordPress lets you create a sitemap quite effectively with the advantage of Google XML sitemaps plugin or Yoast SEO plugin.
The process needs you to create a sitemap and add it to the search console using your search console account. However, you can still help your website to get credibility from Google by taking care of the following points:
- Always keep high-quality pages on priority in your sitemap.
- Make sure you avoid adding pages with robot.txt
- If you have a big website that has thousands of URL, go for dynamic XML sitemaps.
Boost Website Speed
When you hit the virtual world of web, it is essential that your website should deliver a great speed to users once they plan to click for your website. A slow website can make it difficult for the user to reach your services and therefore increases the chances of penalizing. Even if you have classic content on your website, a website which loads slowly could lead to dropping in the rankings.
The process to boost your website speed goes through the following steps:
- Always use optimized visual data i.e. compressed video and image files.
- Make sure your website should be enabled for browser caching to ensure faster loading of pages when a user comes back to your website.
- Make sure you have an optimum server response time.
- Take benefit of CDN or content delivery network for better speed.
Use Keywords in Alt Text
Google does not see the images on your website and therefore it reads for the file name and alt texts to know about the visuals. Alt text is about HTML code that helps Google to understand the function of the image. Therefore, when you are using any image on your website, it should have a relevant and descriptive alt text made through the right use of the keywords.
So, if you are on your way working on the objectives related to technical SEO, all you have to ensure is to offer maximum relevance to image data through alt text and compressing them for faster loading.
When you are working on the optimization process of your website, you have to make sure that there is no use of duplicate content on the website. You can scan your website using tools like SEMrush to fix any content duplicacy related errors. However, if you have a website or eCommerce store where it is not easy to avoid the identical pages or duplicacy of the content, all you need to aim is to get URL canonicalization.
So, if you want to avoid the penalties for content duplication, all you need to do is navigate into the settings of Yoast SEO plugin and find the option to implement rel-canonical tag on your website.
It was back in the year 2014 when Google rolled out the official announcement to count SSL certification as a part of ranking criteria. So, if you have a website which is still not having an HTTPS encryption in 2019, make sure you upgrade quickly.
Though you can always find SSL certification for your website through any of the web hosting services, always count on a one which is highly reliable and effective. This will make your website safe to be used or clicked by the user improving traffic and ultimately conversions.
If you want your website to have a consistent ranking, traffic, and conversions, it is very important that you include technical audit into your list of technical SEO tasks. You can go for any popular tool like Semrush, Ahrefs, or Moz to get a glimpse of your website performance. These timely audits can help you with all the errors, issues, and warnings making it easier to maintain your website health.
Moreover, you can try to implement an SEO friendly architecture through optimization of internal links through the use of anchor text giving sense to source page asked to fetch through keywords. Moreover, you can keep track of crawl errors in search console to make your website perform for the desired traffic and conversion goals.
Either you are a motivated business who has just started with their website or you are a business which is established from several years, one common goal which is shared among every business site on the web is to achieve the leads for traffic and conversions.
So, if you are working on your website SEO or you have outsourced the entire digital marketing work to some local search marketing company, all you have to do is work on all the tips shared for technical SEO. this will not only help your website to perform in a better way but will present your business more precisely before the search engines and users. All the best!