The way you appeal to different groups of people is important. What works for baby boomers, for example, isn’t going to be the same thing that works for millennials. That’s OK, of course, but it’s important to consider and use strategically.
So let’s talk about millennials. For starters, they’re a greater proportion of the population than many people expect—nearly one-fourth. And they’re incredibly diverse, more so than any other generation before them. Of course, one of the things that most distinguishes them is that they’re true digital natives—they’ve always had technology at their fingertips and therefore are completely at home with whatever tech might put in front of them.
Marketers, of course, are interested in what that means for sales, and there’s a lot to be interested in for millennials. They have buying power that’s really only getting started—about $1 trillion. Ready to learn more? This graphic explains it.
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