Ever wonder why you need SEO? Can it help you get more sales and clients? Or it just gives you a boost in the search engines?
The benefits of SEO go beyond website traffic. This marketing strategy helps increase brand awareness and boosts your exposure online. In the long run, it leads to higher conversion rates and greater customer engagement.
According to the Search Engine Journal, up to 80 percent of Internet users click on organic search results. About 75 percent don’t scroll past the first page. Thus, it makes sense to get your website to the top of Google search.
When done right, SEO can boost improve your position on search results pages. This makes it easier for prospects to find your site online and get in touch.
Since over 93 percent of Internet traffic comes from search engines, it’s critical to optimize your website. If not, you’ll lose potential clients.
Need more proof? Check out these five key benefits of SEO:
Improves Website Usability
A well-optimized site is easier to navigate and looks better on mobile devices. Its pages provide quality content that appeals to both readers and search bots. They also load fast and show up in search queries.
On-page SEO makes your website search-engine friendly and increases traffic. It also results in a lower bounce rate, which further helps improve your rankings. In layman’s terms, it attracts people to your site and keeps them there.
Simple optimization strategies, such as adding an XML sitemap, can boost your marketing efforts.
Take the time to write a compelling meta description and eye-catching titles. If you’re using WordPress, install the All in One SEO Pack or Yoast to optimize your site.
Drives Massive Traffic
A successful SEO campaign will bring in more customers and increase page views.
According to a 2014 study, organic search accounts for 51 percent of all traffic sources. If you optimize your site for the right keywords, prospects will find it more easily.
More traffic equals more sales and increased visibility on the Web. It also helps promote your brand and gives you a competitive edge.
Use Google Analytics, StatCounter, and other online tools to monitor your traffic.
Look at the number of unique page views, visit length, and page load activity. If you’re running a local business, check out the countries and cities from where you get the most traffic.
Increase Brand Awareness
One of the benefits of SEO lies in its ability to increase brand awareness. Think of it as a cost-effective way to promote your website and products.
Each month, users worldwide run over 100 billion searches on Google. More than 75 percent of those searches come from the United States. If your site is optimized properly, it will reach a huge audience.
The more people know about your website, the more popular your brand becomes.
Once you reach the target audience, you can engage them through quality content. If you do it right, they will spread the word about your brand.
To promote your business, include your brand name into page titles and key phrases. Post industry-related news on your site or blog. Write about your latest projects and ask customers for feedback.
Distribute press releases linking back to your website. Contact other bloggers in your niche and offer to write guest posts. Do the same for high-authority sites.
For example, if you’re selling gym equipment, publish guest posts on Active.com and other websites in the sports niche. Mention your brand in the post without sounding overly-promotional. Include a link back to your site.
Boosts Your Conversion Rates
SEO can skyrocket your sales and conversion rates. A well-optimized site loads faster and keeps customers engaged. This leads to more purchases and higher revenue.
If you’re offering products or services online, use SEO to increase sales. Optimize product titles and descriptions for the targeted keywords. Write blog posts that link to your products.
Add a call-to-action on your site or blog.
Let’s say you’re selling laptops online. Publish a guide on how to choose the best laptop. Provide helpful tips on how to compare brands and what features to look for.
Include a call-to-action at the bottom of your post. It could be something like: So, are you ready to buy a new laptop? Check out these top rated brands!
Also, make sure customers can easily order the products featured on your site. The checkout process should be simple and straightforward.
These strategies can amplify the benefits of SEO and take your business to the next level. Experiment with different techniques to see what works best in your niche.
Reduces Your Marketing Costs
SEO is one of the most effective marketing strategies. You can even do it for free – at least in the beginning.
Pay per click advertising drives traffic too, but the results are temporary. Once the campaign ends, the traffic drops. SEO works on long term and involves lower costs.
If your website is new, you can optimize it yourself up to a point.
For example, you can do keyword research, write quality content, and add meta data. However, you’ll need a more complex strategy as your site grows.
Think of it as an investment, not a cost. Quality SEO services can uncover areas of profitability and turn visitors into customers.
How to Maximize the Benefits of SEO
How you’re going to use SEO depends on your niche and goals.
If you run a local business, optimize your site for local searches. In case you’re a fashion blogger, leverage images to promote your business.
Use a mix of short and long-form content to target a wider audience. Add photos and videos to boost user engagement. Share your posts on social media.
If you publish guest posts, target reputable sites. Avoid spammy blogs and link exchange schemes. Connect with industry influencers and give them a reason to share your content.
The benefits of SEO don’t end here. This form of marketing places your site directly in front of buyers. It’s one of the best ways to build your reputation and credibility.
Search engine optimization can maximize your marketing efforts and cut costs. It also leverages social sharing and helps establish your authority online. The results are easy to measure, so you can track your campaign in real time.
Ready to give SEO a try? What strategies are you planning to use? Share your comments below!
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