5 Easy Ways to Optimize an Ecommerce Website for Voice Search
“Ok, Google, how do I optimise my ecommerce website for voice search?”
Sounds familiar, right? You have asked such queries quite many times yourself. Voice search is a popular search method used worldwide now.
So, if you are an ecommerce site owner, probably you will end up asking the same question someday soon to Google, Siri or Cortana.
Optimising content based sites for voice search is easy. But you need to take care of certain aspects when it comes to ecommerce sites.
This article is an effort to guide you through the process of optimising your ecommerce website for voice search. We have listed five methods below:
Use natural language
You must have noticed that you don’t use the same search pattern while voice search and typical type search. Voice search is different from type search and uses more natural language.
As a result, you need to use more natural language on your website rather than stuffing it with keywords. Use long tail keywords to rank better in voice search results.
For example, you are searching for the best home appliances in your town. The type of search could be “Best home appliances Melbourne”. The search query for best home appliances in voice search would have been something like “Where do I find the home appliances in Melbourne?”
To be found on top for these type of voice queries you have to use long tail keywords on your website. Try answering WH questions.
These are the most asked questions, and you are likely to rank better in voice search through these. You may drop any item from WH questions if your customer is not expected to ask it at all.
Create an FAQ page
Create an FAQ page on your website. FAQ pages are necessary for voice searches. They create transparency too. People like your effort put into answering their queries.
Detect the questions that people may ask on your products and services on your website and list them in an FAQ page along with the WH questions.
More the queries answered, better the chances of improved voice search results.
Try to get on the featured snippets
Sometimes whenever you ask Google a question, it takes an answer directly from a website and displays that directly on the top of page one of the SERPs. This is referred to as an answer box, featured snippet or position zero. If you voice searched the same thing and then google would directly answer using the answer form that box mentioning the source first. The image below describes what a featured snippet is.
- Make it mobile-friendly
Your ecommerce site must be mobile friendly to be voice search optimised. In general, at this age, you cannot afford to have an ecommerce site that is not mobile-friendly.
Most of the voice search queries are generated from smartphones. What happens if your website is not mobile optimised?
Users in the first place went for voice search to avoid the hassle of common type search. They are not likely to continue browsing your site if it is not easy to navigate. User experience is significant for all kind of sites, especially for ecommerce sites.
If you have a mobile-friendly site, customers won’t jump to another site skipping yours. So it is vital.
Structured data and schema markup
Structured data and schema markup are great ways to come first in the search engine results. Search engines understand the intent, emphasis and relationships in the content.
You can break your content into small parts. Like for example, you can structure a recipe into “Ingredients” and “Cooking process”. Similarly you in an ecommerce site, you can mention the price, material, size, color, stock availability etc.
The fundamental way to do this is to use headings and paragraphs tags to identify the major sections of your content.
Using proper HTML format, you can efficiently structure your content. It is another way to identify content types and elements that tags critical individual words. Look at the image below to have a clear idea.
In the above example, tags such as “brand”, “name”, “aggregate rating”, “offers”, “price” etc. have been used to structure the data.
Don’t worry; they remain invisible to the users.
We have come up with some of the most basics of improving your ranking in voice search results. These will get your job done to a greater extent. Start working on these, and see the results. Later on find more to rank better.
This post is written by Liakat Hossain, a web strategist from WebAlive – Ecommerce web design company. He likes to research on current web design trends and online marketing strategies.
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