Everyone who owns a business understands that in the current era, where everyone has gone digital (something we help with quite frequently), having a website which is being ranked in the second page of SERPS is like winking at a lady in the dark and expecting her to respond. The good thing about the information age is that with time, concepts such as SEO have stopped being the mystery they once were. Now, it’s pretty easy to take positive steps to improve your SEO and create more visibility and traffic.
Optimize for Google’s RankBrain
In the past, a lot of focus has been laid on algorithms such as Google Panda, Google Penguin, and all the others. However, with the introduction of Google’s machine learning tool, it is now easy for your webpage to get a good rank for relevance. For example, according to Criminally Prolific, Google RankBrain can tell you that freshness is a huge factor in how content ranks.
When an internet visitor types in a particular keyword in the search box, Google changes it into a number of concepts. These concepts are used to generate pages which have related content. If the user visits the page and spends time on it, RankBrain confirms it is relevant by maintaining its position. On the other hand, if multiple users leave the page due to lack of relevance, the page is downgraded. As long as your content is focused on particular keywords and your page is optimized for RankBrain, your SEO results will be fine.
Setting up Virtual Offices
Google map results have become one of the top results which show up when you search for a business or a service. Google asks people who live around the location to review the sites recorded on the maps, which means that if your location is well rated, you will rank higher for the business keywords. If you have a physical area in your business field that you want to create a space in digitally (for the purpose of Google rankings), you can always set up a virtual office for a certain location and begin specific SEO methods, according to DaVinci Virtual Office Solutions. Setting up virtual offices in good area codes can get you the reviews you need to improve your ranking.
Use List-Type Content
Lately, Google has been organizing content and prioritizing the type, which seems to appeal to most readers. The first on this list is list-type content. When a certain keyword is typed, the pages with a list connected to the keyword rank first. Make list-type articles so that they are ranked well. Questions and answers and all other forms of semantic SEO will also work wonders when it comes to getting better ranks. According to Cordena, video and livestream are up and coming though, so don’t stick to just one type of content.
These are the three simple things that you can do to improve your website’s rank. If you are unable to handle your SEO, search for experts to help you handle it.