Your website traffic is the factor that suggests people are interested in your business and likely to turn into potential buyers. Most of the businesses usually focus on optimizing their site to improve conversion rate, but completely ignore the importance of driving high-quality, organic traffic to their website. Simply put, your conversion rates don’t matter if you can’t generate a targeted audience to your site, to begin with. When it comes to sales and ROI, the business website is built on top of multiple steps, and getting valuable traffic is stage one.
Below are some excellent tips and tricks every business can use for web design optimization and improving their traffic as well as search engine rankings.
1) Create Great, Authentic Content
Content has become a necessity for modern businesses to capture interest and reach their company’s inbounding marketing goals. The content developed for the site should not only educate the audience about your products or services but also inform them about your niche, expertise, and industry.
Different types of content can be created at different points of the sales funnel to reach and connect with users in a number of ways effectively. That will help you keep your customers contented and also turn them into a potential brand evangelist. From blogs and guides to coupons and product specs, the content must concentrate on your targeted audience’s interest and address their requirements.
Listed below are the types of content you can create for each stage of the buying process:
a) Top of the Funnel:
At this stage, you should craft content that is informative and generates awareness among your visitors. Like blogs, checklists, contests, guides, infographics, tutorials, instructional videos, etc.
b) Middle of the Sales Funnel:
Develop the content that offers information on various factors specific to your company to take into account your brand. Nurturing your leads toward the last stage of the sales pipe “purchase stage” will help you establish your visitors’ key buying criteria. For example, FAQs, case studies, comparison charts, free samples, reviews and testimonials, and product specs.
c) Bottom of the Funnel:
Lastly, to convince your user to make a purchase, you will need highly personalized content such as the coupon, special deal, free trial, and demo, which demonstrates that you can exceed their unique needs and also care for them.
2) Keep Your Website Loading Speed in Check
Let’s say you own an e-commerce store and have a website where people can reach you and buy your products. Your website consists of high-resolution product images that require lots of time and bits while opening, which causes your site to load slowly or even frozen for a few seconds.
That is the one leading cause of poor, bad user experience and reduced website usability and could cost you thousands of prospects plus conversions. Hence, comprehending, detecting, and eradicating the root causes of slow website speed is critical for the success of your site and online business. Here are some tips:
i. Delete resource and memory-hogging add-ons and plugins.
ii. Optimize and reduce the size of your flash files and images.
iii. Minimize and keep your code clean and error-free.
iv. Use a CDN to transfer your site’s files across various global servers.
v. Enable caching for faster site loading speed by easily accessing your site’s resources and elements stored in a cache.
3) Optimize Your SEO Strategy
There’s a misconception floating around about SEO that it’s not what it used to be before. That’s because businesses think they are not getting optimal results even though they focus all their energy on optimizing keywords. Well, here’s a true declaration you don’t encounter as often: your SEO strategy should not only diligently focus on keyword optimization. For instance, developing content just for the sake of keywords that internet users are searching for is both wrong and strenuous.
When it comes to creating and implementing a sound SEO strategy, your key concerns should be search engine rankings and organic traffic. Google’s search engine algorithms weigh up various factors, including the relevance and density of keywords in the metadata and on pages of your website, listings, backlinks, bounce rate, content, and so on. Tricks to improve your website usability and SEO rankings:
i. Create useful, high-quality, and relevant content.
ii. Use and optimize header tags, titles, descriptions, & URLs to draw higher CTR.
iii. Assess the relevance of your outbound and inbound links.
iv. Make sure that each page on your site is free of dead or broken links.
v. Focus on all three types of SEO: On-page SEO, Off-page SEO, and Technical SEO.
vi. Evaluate and track your content’s success.
vii. Target local audience through your local listings and landing pages.
viii. Build a variety of reliable, functional backlinks.
ix. Optimize for voice-based searches and improve UX across your entire website.
4) Leverage Social Media Platforms
Social media is one of the excellent ways to promote your content and generate traffic. Your website can’t be complete without social media integration. The availability of varied social media channels helps you grow your virtual business community, engage with potential consumers, and distribute different types of content.
If you leverage various social media platforms for your website, Google finds your brand and site valuable and ranks it high in search rankings. Using an excellent digital agency in Essex to create SMO strategy and integrate social buttons to your landing pages, product pages, and blog posts allows you to:
i. build brand awareness and brand loyalty;
ii. generate leads and boost conversion rate;
iii. improve sales and customer experience;
iv. enhance search engine rankings, and
v. draw more organic traffic to your website.
5) Provide New, Unique Offerings
For those selling digital products and seeking to improve their sales, creating and offering special promotions and special promotions bring a massive spectrum of business opportunity. Not only is this the best way to attract more customers and pass off the additional traffic to your sales team but also to build a database of potential buyers and cut down on your advertising costs. You can send these coupons or offerings to thousands of searchers and subscribers for targeted local advertising and to achieve mass exposure. It also helps you define your brand’s unique position and vision in the marketplace.
The sales promotions enable you to get the most out of upselling and cross-selling techniques. With the upselling approach, you can persuade the user to purchase a more expensive product, and cross-selling lets you sell an additional item or service to an existing customer. Both are great ways to boost incremental sales, increase the lifetime value of each customer, and increase conversions.
6) Create a YouTube Channel
From a business perspective, you can’t deny the effectiveness of video content to introduce and promote your brand and products to masses of internet users, all without breaking the bank. By creating a YouTube Channel, you can reach a wide range of online users and inform them about what services your business offers. Since this video-streaming platform is growing exponentially, your potential for exposure is exceptional.
Whether you are a sole proprietor or enterprise, here are some ways you can use YouTube to get an immense number of advantages and improve your business, including:
i. build a community and customer relationships
ii. capture attention and showcase your brand
iii. capture insights from your target audience & market
iv. spice up the content you release
v. increase high traffic volume and brand visibility
vi. gain ROI from various video marketing channels
vii. reach a global audience and boost rankings on SERPs
Interested to get started with YouTube but not sure how? Here is a reputable web design company in Essex that offers expert digital and video marketing services to grow your audience base and business.