The first called Google update was declared at SES Boston. Initially, Google targeted at a significant month-to-month update, so the first few updates were a combination of algorithm modifications and significant index refreshes (the so-called “Google Dance”). As updates ended up being more frequent, the regular monthly concept quickly died.
How often are Google Updates?
Google algorithm updates take place countless times a year. Some updates are quite popular– some have practically taken on legendary status (e.g., Florida, Panda, Penguin, Rank Brain) and have had a significant influence on the history of SEO and the rankings (and revenue) of websites.
Some updates even go entirely undetected. In just the previous two years, we have seen roughly a dozen essential updates– a lot of which were “quality updates.” Some of these recent updates have been verified or revealed by Google. Nevertheless, other periods of volatility in the SERPs (thought to be because of algorithm update) have been evident and were reported by some algorithm watchers and tracking tools. However, Google has never formally validated an update.
Why are Google updates done so often?
Whenever a change rolls out, it may be because Google learned some modifications that didn’t work out the way they desired; thus, they make some more tweaks. These changes are also why search traffic fluctuations are often evident.
Constant changes in your site, if you are a site developer, would help you keep up with the updates and avoid sudden drops in your results. Every site owner experiences constant fluctuations in their results because of Google updates, but this is just a wake-up call, telling site owners or developers to do more or do better.
How do Google updates affect sites?
Most of these tools make it relatively simple to comprehend the relationship between the update and your natural traffic. While it isn’t necessary to monitor every upgrade that Google launches (especially given that there are thousands of changes every year), it is essential to understand the significant modifications and change your method accordingly as they take place.
Google’s Florida Update indicated a brand-new age of SEO. Sites consisting of retailers who relied on affiliates to drive traffic and are using spammy techniques felt the impact of this. These are mostly sites that use the likes of keyword stuffing, using multiple sites under the very same brand, undetectable text, and hidden links. They do this to rank for high-commercial keywords saw their rankings eliminated right before the financially rewarding vacation season.
Google is continually making algorithm modifications, and when they do, they rarely inform you of it. They tend to stay vague about it.
Besides, if Google made SEO simple, everyone would see item and service pages ranking on every Google search instead of content-rich pages. That means it would be much easier for you to rank and earn money, which would trigger fewer businesses to spend money on Google Advertisements.
How are users affected by Google updates?
See, Google’s objective is to supply the very best experience for you. If you, as a user, wish to see service and product-related pages on top of organic outcomes, then that’s what they would begin doing. By supplying you with the very best user experience, this causes you to keep returning to Google, which permits them to generate income from advertisements.
Think of it this way; if you are a user and you type in a search on Google and none of the hits you get give you an exact or at least a reasonable response to your query, would you still trust Google? Surely I wouldn’t.
Google keeps updating because it wants its users to keep trusting them and keep coming to them as a search engine. The logic is simple: if users are satisfied, Google remains relevant; Google continues to profit. Otherwise, they lose money.
Thus, keep in mind that whenever Google makes an algorithm update, they are doing this because they’ve discovered how to offer a better experience for you, the user. They aren’t making these modifications because they wish to mess up the rankings of pages or ruin businesses.
While users are the ones who benefit the most from Google Algorithm Updates because they get a better user experience, it does not mean sites are to suffer. If site owners and developers stay alert about updates and keep up to meet new requirements, then this could be a win-win situation: sites could make their content better, and users may keep visiting them again, and Google earns more.
At the end of the day, the users are whom Google satisfies in the same way that they are the ones that sites should satisfy.
What do you think about Google algorithm updates? Leave some thoughts in the box below.