A Linqia study showed that more marketers have started considering influencer marketing for their brand promotions. The direct result of this is a phenomenal rise in the number of influencers across various social media channels, with Instagram topping the charts.
The promotion of your products or services through Instagram Influencers can gives them credibility. An influencer’s followers are influenced by their feedback and want to try the products and services that they use.
It is not difficult to find an influencer for your brand, but it is a challenge to find the right one. You need a genuine influencer to have a positive influence on your target audience. Which means that it is important to approach Instagram influencers the right way.
Here are a few ways of doing that:
1. Check Out Their Work
It is very important that you are familiar with your target influencers’ work. You should know their content and what kind of brands they endorse. You should also go through the comments section to find out how their followers respond to them.
This kind of research can ensure that the influencer is better aligned with your campaign. This will also make it easier to draft a proposal that your target influencer will not be able to refuse.
2. Chalk Out a Proposal
Another important step while approaching your target influencer is to chalk out a lucrative deal. Your proposal should be beneficial for the influencer as well as your brand.
Be clear about your expectations and what they can gain in return. You will not be able to get them on board until they find value in your deal.
Specify the remuneration method, as well. Whether you are paying in cash or kind, it should be clearly mentioned, along with the deliverables.
3. Be Specific and Polite
It is of utmost importance that you are specific about your proposal when you meet up with an influencer. Clearly mention all deliverables and timelines for delivering them.
It’s always better to specify deadlines. That way, the influencer knows what they are getting into. And whenever you’re communicating with influencers, be polite and respectful. It gives a good impression of your brand and that positivity will reflect when the influencer promotes your brand.
4. Follow Up Promptly
You won’t necessarily get an answer immediately. Sometimes, it takes time because the influencer is either busy or not sure regarding the offer. You need to regularly follow up.
A prompt follow-up shows your sincerity and seriousness about the deal. But ensure that you don’t overdo it.
Send reminders, but be gentle in your tone. If they do not reply, then be upfront and ask them for a straight reply rather than delaying the discussion.
Influencer marketing is catching up quickly with other marketing trends. There is an influencer for every kind of brand. You just need to find the perfect fit and approach them appropriately so that they can’t refuse.
If you want to understand more about approaching Instagram influencers, then here is an informative infographic by iFluenz.
Author – Yann Benichou
Yann Benichou is a software engineer and a tech and social media enthusiast. He recently started to blog about influencer marketing for iFluenz.