Most businesses make use of customer feedback surveys, as these are one of the best ways to gather data about how your customers feel about your product. Though these types of surveys can help you gain valuable insights about what your company is doing well and how you could improve, they can also be dangerous if not structured correctly. Surveys that don’t take response bias into account could end up producing flawed data, leading you to put resources behind initiatives that may not be worth it. To prevent this, take a look at the guide from Chattermill below for everything you need to know about setting up your customer feedback surveys.
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