If you are in e-commerce then you are constantly looking for new ways to increase your sales. Why? Because the key to any successful business is to have a high-income stream. The benefits of having a high sales stream are exponential because it mostly comes from loyal customers. According to research conducted by Monetate, loyal customers are worth 5x more than first-time customers. Persuading your website visitors to become first-time clients is very important because they will enter your sales funnel and from there they can become loyal customers.
To help you gather loyal customers and increase your sales, I have made a list of 10 simple tips that will skyrocket your sales without having to invest an arm and a leg:
Show trust icons on checkout pages
Mentioning that your site is 100 percent safe and secure is not enough to win the trust of potential customers.
What you need to do is prove it! And you can do that by placing a trust seal on all your checkout pages. According to Acquisio, a shocking 61% of online shoppers decided not to purchase because the site displayed no trust seal on any of its check out pages. By proving that you are trustworthy, customers will feel at ease to share their sensitive credit card information with you.
Include social proof on your sales pages
Testimonials can be effective in increasing sales. When using testimonials, make it impactful. You can do this by adding a picture and other information about the people who have endorsed the product or service. If you do this the right way, it can motivate indecisive customers to purchase your product.
Use scarcity and urgency tactics
New customers are often suspicious about a new product or service. To get them to make the decision to purchase quicker, you need to create a sense of urgency. The best way to do this is to provide the last date for promotion, launch, discount or sale of your product. This will also help in selling to those who would usually wait to buy on a later date.
Offer a money-back guarantee
One of the most effective ways to make doubtful customers feel satisfied is by offering a money back guarantee. Another reason why a money back guarantee is great, is because customers often do not take advantage of it, even when they are not completely satisfied with the product because it is a hassle.
Use your customer’s voice in your copy
The easiest way to increase your sales is to appeal to your customers directly by using their language in your content. Craft a sales page and use their exact words to reflect their struggles, quotes, pain-points. Make sure that you also discuss how your product or services will eliminate these problems.
Split-test your headline display
Apart from using power words in your headline, the way it is displayed can strongly impact your conversion rate. Testing different versions of your headlines will give you a clear understanding of what words customers react better to and what converts best.
Use Live Chat
Many companies have increased their conversion rate using chat apps. Intuit increased their conversion rate by 211% by adding a chat feature. A chat app starts a conversation with each visitor as soon as they land on your website. This encourages discussion without being pushy.
Offer a free incentive
No matter how professional your website looks, many new visitors will still be doubtful and suspicious. Instead of selling them something immediately, offer your visitors something free in return for their email address. It can be an incentive in the form of a guide or a discount. Once they have entered their email address, they automatically enter your sales funnel, and you can follow-up using email marketing to get them to purchase in the future.
Use a personal call to action
A call-to-action is a proven way to get customers to take action. According to Unbounce more than 90% of your visitors who read your headline also read your CTA copy. For best results, use a personal call to action. Consider using a first or second-person pronoun like “my” or “you.” It’s very important to add action words to your call-to-action buttons. Sentences such as: “get a free trial now” will captivate and compel your visitors to sign up and try your product.
Offer free shipping
According to Acquisio, 47% of shoppers would abandon a cart if they got to check out and found that the company doesn’t offer free shipping. Free shipping is a sure fire way to increase sales. Offering free shipping is expensive, but by including it in the price you can still make a sizeable revenue.
If you want your sales to skyrocket, you’ll have to be creative. The above-mentioned techniques are tested, easy to implement and will help boost revenue on your site.
Hopefully, you have found these ways useful. Let us know in the comments below which tactics you will use to increase your online sales.
Emily is the Content Marketing Specialist of PinnacleCart, an eCommerce software and webstore builder. Outside of catching up on the latest business trends, Emily enjoys spending her time going to the beach and hanging out with friends.