If a picture is worth a thousand words, then a good video should be worth at least ten thousand. And original and creative videos are much more appealing than only image. So if you have an online business and especially in social networks you should ask yourself first: is video marketing an important part of social media strategy?
I’ll say yes, it is. It’s fairly vital important because video marketing can generate emotions and increase engagement, which doesn’t require large expenses or investments (you can even make your videos for free) . So, do you have any reason not to use it? Not really.
What is video marketing?
Video marketing is not complex. It is using videos in a digital strategy to promote and market your product or service, increase engagement on your digital and social channels, in order to achieve the goals you’ve set for your business with new media.
It is called to be the present and the future of digital marketing. As you can see more and more companies, both large and small, are betting on it, including marketing videos on their websites or social networks.
Why should you bet on video marketing?
Compared with any other type of content from brands such as emails/newsletters, social images, blog articles, etc., more than 50% of consumers prefer to see videos from brands according to a survey from HubSpot Research.
Video is very useful for more than entertainment. A good video is capable of driving more traffic to your websites, affecting buying behaviors, increasing conversion rates, generating more likes and shares on your social media platforms than only text and images.
How to make a good video for marketing?
There’s a lot that goes into making a video. But if you are not such a techie, then you will need some tools that can facilitate the process. Searching online, you will found many easy to use and wonderful video making tools such as Wideo, Vyond, Vidyard, Viddyad, Powtoon, etc. This section will walk you through the detailed process of creating a wonderful video for your business with a new tool FlexClip video maker. Not sure if you’ve heard of it. But open your eyes and follow along.
FlexClip is an online and easy to use video maker that allows you to create short videos up to 5 minuets(with its Plus plan) and then save it to your computer for sharing them on several networks such as Facebook, Twitter, Instagram, and other social platforms. Before starting your first video creation, you need to register an account with your email address. Alternatively, you can directly login FlexClip with your Google account or Facebook account.
1 step: Upload media
FlexClip allows you to create a video from its preset video templates or just start one from scratch. Then you can upload your own videos and photos to combine them into a new one.
2 step: Personalize your video
It’s much great to add some text animations and background music to your video. You can use choose a text animation style from the wide selection of choices offered by FlexClip. Music library in FlexClip are divided into many kinds of categories. If you want to use one, search it online and pick the desired one.
3 step: Export and save your video
Preview your video before exporting it out. Once everything looks great, just download the video to your computer. And you can save your video project online to your account for later editing since FlexClip is cloud based.
Now you know how to create a good marketing video. Ready to get to make one and start sharing one on your social media?
Actually, video marketing can change the course of your business so start including it in your digital marketing strategy and take full advantage of the power of videos. Go ahead to make your first marketing video now!