Structured data. Schema. Markup. Rich snippets. No corner of content and search engine marketing is more jam-packed with jargon, tech-speak and insider language. We’re going to lift the veil and explain what it all means and how it’s valuable to you as a marketer. Schema is a markup language that webmasters use to add information
While a lot of guides just throw around terms like ‘good’, ‘efficient’ or ‘optimal’ web design, one simply has to wonder what metrics are used in their evaluation. Imagine a scenario where your website is all but aesthetic, yet, for some strange reason, your particular target demographic is responding strongly to it. Wouldn’t that make
Being an entrepreneur, you are aware that the effective marketing strategy you adopt for your business can either make or break it in the virtual marketplace. You also know an essential component of this strategy is how efficiently you can position the brands of your products on the result pages of various local search engines.
Building a new SEO strategy never starts out of the blue. Planning begins with looking at your competitors in organic and referral traffic. Learn how to do it in a fast and simple way.