Business communication is more important that you might think. If you communicate successfully, people will have more trust in you as well as your brand. Simply put, they will want to do business with you. On the other hand, if you fall short at being a good communicator ─ if you are inattentive, unprofessional, or downright sloppy ─ you will put people off. This can lead to different consequences such as employee turnover or low sales, which is the last thing you want.