During the outset of Google’s search engine algorithms two decades ago, SEO ranking factors were mainly limited to the total number of backlinks and matching keywords. With the latest changes in the search engine algorithms recently, search results are no longer dominated by the traditional ranking signals alone. While keyword optimization and link building still hold an important part of SEO, the focus is shifting from simple ranking elements towards the new SEO elements that contribute to the overall SEO success.
With more than 200 ranking factors determining the search results, it might be challenging for you to prioritize your SEO tactics. Considering the recent development of search engine algorithms, here are some of the essential factors to build an effective SEO strategy.
Google has been turning more and more into an advanced innovative tool than just a keyword search system. The reason being the development of machine learning and AI that can understand the intent of the website’s content. Semantics means the analysis of words and their meaning, and by performing semantics on a site’s content, Google can now interpret keyword phrases and matches synonyms.
Strategic Keyword Placement
Many SEO companies and professionals think that the modifications in Google’s search engine algorithms have made keywords lose their essence. However, professional SEO firms like Tayloright still believe in the importance of strategically placing the keywords in the web content. Besides, keywords still influence major search engines when properly optimized for page titles, meta descriptions, URLs, body copy, heading tags, image filenames, and image descriptions.
Since 2015, Google has started to emphasize on HTTPS pages. As per a report, over 70% of first page results were influenced by the security of the websites, making security a top priority in the SEO ranking factors. Keeping the frequent cyber security breaches and hacks in mind, it is wise to get an SSL certificate and secure the website. Whether you own an e-commerce website or not, protecting the data of the end users should be your top priority to earn Google’s favor.
In order to infer valuable details from your site into the search results, this structured data really comes in handy. It is a defined tagging structure that influences your listing to feature rich and appealing snippets in search engine results. Not only that, this type of microdata also compels end users to visit your website.
Page Loading Speed
One aspect of Google that is never going to change is its love for the users. Every motivation of Google is to enhance the user experience with each click and hence, it gives preference to websites that are responsive and user-friendly. For this, a website needs to work on its speed. A slow loading page will not only deprive the site of top rankings, but will also allow the customer to visit the competitor’s website.
Search engine optimization has come a long way through various changes and accompanied the traditional ranking factors that still play a key role in SERPs. The above-mentioned ranking signals are critical for better results on Google and must be incorporated into websites thoroughly.
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