Landing pages are the best direct marketing sources. A landing page tells your visitors what you want them to do and how they should do it. While landing pages are very effective for email marketing, they are also very handy for generating leads and attracting sales.
Most of the people don’t consider including a landing page on their website. Instead, they put all the CTA’s on the homepage of their websites itself. This is surely a wrong thing to do if you want to generate manifold sales or do effective marketing. A homepage would surely generate more traffic than the landing page but,
It is not necessary that it may convert the traffic into leads which, a landing page can do quite easily.
Before we indulge more into the significance of the landing pages, Lets discuss what exactly landing pages are.
A landing page is solely a conversion page and nothing else. It has a single goal of converting. This differentiates a landing page from other pages of your website.
Also, it is important to know about how will the customers find your landing page?
While your homepage can be found via mouth to mouth or social media publicity, The landing page will need specific keywords and adwords for which it will rank higher in the search engine and get more exposure.
Certain benefits of a good landing page are,
But, these benefits are only discernible when you have all the key elements in your landing page, put perfectly and efficiently. It can be very painful to know that your page is not converting. But, don’t be disheartened. The problem, can be your landing page which is not very effective and persuasive.
Consider applying these 5 key items in your landing page to make it look very subtle and persuasive and, to increase your conversion rate.
A headline is the first thing your customers will see, while they visit your landing page. It is what will make them stay or leave your website. Your landing page headline should be very catchy, informative and concise. It should be very accurate and should persuade the viewer to further navigate in the page. It should not be a wayward phrase that has nothing to do with your product or service. Also, making it concise is very important. A concise heading will be easily understandable and will make an instant impact on people’s minds.
There are also many SEO benefits of a concise heading.
To create a perfect heading, consider these three key elements beforehand,
If you would consider these three things before forming your headline, you’ll have a clear picture about it and it would be easier for you to create an accurate headline.
Once your headline has persuaded the viewer to stay, Your sub-headline should make them feel home! Your subheading should inform and educate the viewer in a more detailed way, about the product or service. They should know that they are in the right place. Your subheading should be present directly underneath your headline. This way, the viewer can be kept busy on the content itself rather than getting away. Your subheading should be very persuasive and, you should clearly inform, why you are the best in what you offer.
To sum up, your subheading should, make them stay, educate and persuade.
It is important to include pictures in your landing page. A picture can instantly appeal to a viewer. It can give the viewer, a perfect picture about what you have to provide. Also, the brain interprets pictures more easily than text content. If you are selling a product, you should include high-quality images of your product. Also, the images should be large and should be very view-able. If you are providing a service, than include a picture which is relevant to the service you provide. If you’ll have precise, and high-quality pictures, you will attract many potential buyers.
It is important for you to connect with customers in order to persuade them that you are a legit business and your products are very effective in helping them. Provide as many contact information that you can. Your customers should feel like you are ready to help. Provide your email address, your physical address and even your phone number. This way, you answer ant questions that a customer has regarding your product or service and, persuade them towards buying it. You can also include live chat pop-ups which will help customers, to connect directly to an assistant who would solve all their queries. If you have your contact information updated, chances are, you’ll attract more sales.
Customers love guarantees. They want to be reassured regarding your product or service. A guarantee will help enhance their trust furthermore in your product. A guarantee can be of any form. It can be a money back guarantee, a replacement guarantee, or simply a quality assuring guarantee. The guarantee should be within a close proximity of the CTA. This will help persuade the customers towards taking direct action.
These are the 5 key elements you should keep in mind while building a landing page. This will make your landing page, an impeccable conversion machine! All the key elements are tested and used by several successful business and are surely very effective. If you want to improve your landing page and, make it awesome, you should surely consider these 5 key items.
Shiva Kushwaha is a Jr. Content Writer working for Ranking By SEO. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on…
In today’s age of technology, outdoor marketing can seem like a thing of the past. It’s seen as outdated and ineffective, and this is especially the case with outdoor marketing. After all, people have become immune to outdoor ads, right? Not quite. These are the opinions of those who aren’t informed enough about how to make a successful outdoor marketing campaign. The thing is, it’s just as effective is at it used to be, but the increasing competition requires you to be more creative.
If you’re wondering whether it’s worth it to start an outdoor marketing campaign or not, look at your competition. Do a little research and you’ll find out anyone who’s in the big leagues is still very active in their outdoor marketing campaigning. When you decide this is the step for you, keep looking at the competition.
That’s a good place to start when you’ve never done something similar before. After all, nothing’s stopping you from following their steps to success. Although, you should have your own original ideas to work with, as copying your competition won’t get you anywhere. Learn from your betters, don’t copy their ideas.
Instead of getting straight to the point, you can tell a short story through your outdoor ad. This will entice the viewer and make them more interested in your brand. Make sure to stick to the voice of your brand, though, as this can greatly increase your results. You can even buy a serious of billboards and prolong your story.
The key element of your story should be emotion. Make it funny, sad, happy, or anything else you think of. The point is to provoke a reaction. Adding this element will make your ad stand out and people will pay active attention to it. A good story can seriously make or break the success of your outdoor marketing campaign.
In order to stand out, your design has to speak volumes. After all, the competition is tough and everyone’s fighting to be the best. Your outdoor ad should be colorful and inviting in order to attract the desired attention. The key to a good design is color. Don’t stay away from contrasts and promote positive emotions with colors pleasant to the eye.
Also, pay attention to the font. It should be easily readable. No matter how pretty a cruisive style might seem, it won’t be effective if your audience has to try to decipher your message. The words should sink into their minds automatically. As soon as they have to start paying active attention, they’ll lose interest. Your ad will be seen as just another information they need to retain.
Most people only focus on billboards as their source of outdoor advertisements. While billboards can be highly effective and don’t cost a lot to rent, you should also consider other platforms. After all, people are used to billboards and will probably subconsciously ignore them most of the time. Placing an ad somewhere unpredictable can catch any passer-byes’ attention. The question is- where?
Australians have come up with a great answer to this question. In this age of innovation, there’s always bound to be a construction site located in one of the city’s busy streets. That means the fences are set up and unused. The empty space shouldn’t go to waste. It can easily fit your ad on it. Since this method has proven to be highly effective, you’ll notice there’s a banner mesh in Sydney based construction sites more often than not. All you have to do is call up a contractor and offer something in return.
It’s not enough just to have a creative advertisement; you also have to pay attention to the location. In fact, without the right location, all your creativity can easily go to waste. This is because the location will increase the chances of your target audience seeing the ad. Opt for busy streets and high traffic areas.
Studies have shown that most people make decisions about buying products on their way to work. They might not even notice your ad directly, but it will be stuck in the subconscious and they’ll remember it later. Also, try to place your product ad in relevant neighborhoods. For example, if you’re selling a home improvement item, place the ad in the suburbs.
As you can see, a successful outdoor marketing campaign is more than possible to attain in today’s world. It’s just a matter of perspective and attitude. Armed with information and knowledge, you’re bound to have a successful outdoor marketing campaign and draw in a lot of new faces. Your effort won’t be for nothing, just don’t lose hope or motivation as these things take time.
There are numerous ways to kill your business, from poor branding strategies to low-quality customer services. Still, research says that most companies fail due to serious financial problems. While 82% of these businesses experience cash flow problems, 29% of them run out of cash.
This is definitely something you want to avoid. Here are a few strategies that may help you manage your money and avoid bankruptcy.
Just because you’ve hired an accountant or invested in killer accounting software doesn’t mean you can now kick back and relax. You still need to understand your major metrics and be able to read your bank statements to stay on top of your money management.
In other words, you need to learn the basics of accounting. There is a wide range of amazing online accounting courses for beginners that may help you, such as the Introduction to Small Business Accounting Training Tutorial or Fundamentals of Accounting. With these courses, you will familiarize yourself with the different aspects of accounting and understand the industry jargon.
By learning how to track your cash flow, you will be able to make wiser investments, predict future financial problems, choose the right funding methods, and grow your business successfully.
Research shows that more than 64% of small businesses face the problem of outstanding invoice payments. Late payments may create gaps in your current cash flow and impact the overall performance of your business.
First off, you need to make sure that your current late invoices don’t hurt your bottom line. Instead of bank loans that may compromise your business’ cash flow in the long run, choose safer funding solutions designed specifically to help businesses with late invoices. For example, you could leverage debtor finance, which is basically a line of credit secured by your accounts receivable. Namely, you invoice a client, send the invoice to the debtor finance company, and they usually pay you 80% the sum within 24 hours. Once a client pays the invoice in full, you will be paid the rest.
Debt finance and similar funding options are short-term solutions. However, to resolve the problem of outstanding invoices in the long-run, you should encourage your clients to pay you on time.
However, this is one of the most challenging aspects of your cash flow management, as it may hurt your customer relationships in the long run. This is why you need to choose the right tactics:
If you’re using different payment methods, tracking your cash flow from accounts receivable to accounts payable may be too overwhelming. It not only eats up lots of your time and energy, but it also requires lots of technical know-how.
Now, hiring an in-house accountant or outsourcing your accounting to a professional consultant is always a good solution. Unfortunately, it may get expensive. This is exactly where cloud-based accounting software steps in.
It will give you a comprehensive, real-time overview of your cash flow. Most importantly, these tools will handle lots of manual tasks like accounts receivable management and perform detailed predictive cash flow analyses for you.
Your marketing efforts and inventory demands depend on seasonal fluctuations. Precisely because of that, you need to make short-term cash forecasts that will help you predict and prevent cash shortages in advance. They will let you determine how profitable your future sales will be in shorter periods of time.
When making forecasts, start with the break-even analysis that will help you monitor the changes in your costs in relation to your company’s income. Compare your cash flow statements and income monthly or weekly to forecast your cash demands for the next few months. Based on your data, you will be able to secure additional sources of funds and prevent the seasonal fluctuations hurt your positive cash flow.
Cash flow is the nerve center of your business. It directly determines the pace at which your company will grow. Most importantly, it impacts the quality of your customer services and lets you invest in new business opportunities. This is why you need to have a solid money management plan in place.
Familiarize yourself with the basic principles of money management.
Learn how to overcome the problem of late invoices and, most importantly, inspire your customers to pay you regularly.
Predict your cash flow to prepare for potential money shortages and invest in reliable software to handle repetitive accounting tasks for you.
I hope these tactics will help!
How do you manage your business’ cash flow?