Friday, 07 December 2018 / Published in online business, Social Media

Nowadays, social media has grown to be more business-friendly than ever before. Businesses that wish to improve their online presence and their overall performance on the market as well, will want to leverage social media platforms to their fullest potential. The main reason is that social media provides businesses, both large and small, with numerous benefits ranging from establishing relationships with their target audience all the way to establishing their brands as industry leaders.

The key is in how you manage your social media presence and how effectively you engage with your customers on social networks. In order to achieve that, you must conduct a lot of research and ensure consistency on your social media pages and profiles. That being said, here are a few ways to grow your small business by using social media.

Improving your website traffic

Referral traffic from social media can drive many visitors to your website if you implement the right strategy. Engaging with your target audience on social media through meaningful conversations and relevant content can make them more willing to visit your website and explore your offers further. However, in order to achieve that, you must first establish a good presence on each social network your audience is present on.

Establishing a good presence pretty much comes down to delivering value to your potential customers, and the best way to do that is through relevant and quality content. It’s important to understand that you must develop a specific approach for each social network you’re building a presence on, because the one-size-fits-all concept doesn’t work on social media.

Generate qualified leads

Web traffic is important for your small business, but what’s more important is generating more qualified leads from social media networks. Qualified leads are consumers who are more interested in your offers than other members of your audience, i.e. consumers who are actually willing to buy from you. As a point of fact, many of small businesses are on social media for the purpose of generating more qualified leads and not just to get traffic. However, you have some work to do before you start generating such leads.

The first step is to research your audience well and get detailed insight into their demographics. Next, you’ll have to design specific content that will appeal to your target audience and implement well-crafted call-to-action (CTA) features. After you start generating more qualified leads on social media networks, it’s crucial that you nurture your leads through each step of their buyer’s journey, in order to ensure they’ll eventually convert.

Establish a good relationship with your customers

One of the key factors that determine the success of small businesses is their relationship with their customers. If your customers don’t relate to your business, your marketing efforts won’t be as effective as you hoped. After all, social media is supposed to be social, which means you must interact with your audience in order to establish a relationship with them. However, it can take a bit of time before you become nice and friendly with your audience.

During that time, you can choose to leverage social mention monitoring tools that will help you track conversations, as well as mentions of your company. The main reason this can come in handy is that it can help you better understand what your audience thinks and says about your small business. If your audience isn’t pleased with how you do things, you can always improve your efforts based on the information you gather, and improve your relationship with your potential customers as well.

Boost customer engagement and loyalty

Eventually, a portion of your social media target audience will become your customers. Your relationship with them doesn’t end there. As a matter of fact, you must continue to engage with your customers on social media to ensure their loyalty and retention. Social media is a great place to remind your customers about your business, as well as your promotions.

For example, you can host events and promote giveaways and contests to reconnect with your customers and encourage them to engage in repeat business. You can also provide customers with coupons or discounts on special occasions to further boost their engagement. Moreover, set up a customer service and support feature on your social media pages so that your customers can interact with your business on social media, instead of having to contact you via website or phone all the time.

Measure your performance

Maintaining a presence on social media and ensuring your marketing efforts are paying off is quite difficult. A simple mistake can have everything you’ve done so far go to waste if you’re not careful. That’s why it’s very important to measure your performance on social media and track the progress of your marketing campaigns.

The best way to achieve that is to carefully monitor essential social media metrics related to your efforts. That way you can notice as soon as something starts to go bad and immediately make improvements. Not only that, but you can ensure that your audience members engagement levels are always at the optimum level and that your brand is getting the right kind of recognition on social media platforms.


Social media is a great asset to your small business. It can help your company grow and develop further organically, which is very important in today’s competitive market. If you plan out your strategies the right way, you’ll get to use social media platforms to your advantage.


Landing pages are the best direct marketing sources. A landing page tells your visitors what you want them to do and how they should do it. While landing pages are very effective for email marketing, they are also very handy for generating leads and attracting sales.

Most of the people don’t consider including a landing page on their website. Instead, they put all the CTA’s on the homepage of their websites itself. This is surely a wrong thing to do if you want to generate manifold sales or do effective marketing. A homepage would surely generate more traffic than the landing page but,

It is not necessary that it may convert the traffic into leads which, a landing page can do quite easily.

Before we indulge more into the significance of the landing pages, Lets discuss what exactly landing pages are.


What is a landing page?

 landing page

A landing page is solely a conversion page and nothing else. It has a single goal of converting. This differentiates a landing page from other pages of your website.

Also, it is important to know about how will the customers find your landing page?

While your homepage can be found via mouth to mouth or social media publicity, The landing page will need specific keywords and adwords for which it will rank higher in the search engine and get more exposure.

Certain benefits of a good landing page are,

  • SEO ranking- Your landing page will rank higher for specific keywords and this will eventually help you increase your search engine presence.
  • Marketing an upcoming thing- Your landing page will help you promote any upcoming product or service to your customers.
  • Helping customers with the buying/sign up process- A focused landing page will help ease the buying or signing up experience of the users.


But, these benefits are only discernible when you have all the key elements in your landing page, put perfectly and efficiently. It can be very painful to know that your page is not converting. But, don’t be disheartened. The problem, can be your landing page which is not very effective and persuasive.

Consider applying these 5 key items in your landing page to make it look very subtle and persuasive and, to increase your conversion rate.


1.A catchy headline

 A headline is the first thing your customers will see, while they visit your landing page. It is what will make them stay or leave your website. Your landing page headline should be very catchy, informative and concise. It should be very accurate and should persuade the viewer to further navigate in the page. It should not be a wayward phrase that has nothing to do with your product or service. Also, making it concise is very important. A concise heading will be easily understandable and will make an instant impact on people’s minds.

There are also many SEO benefits of a concise heading.


To create a perfect heading, consider these three key elements beforehand,

  • What are your goals? What do you want to achieve with your product or service?
  • How can your goals help eradicate a prevailing problem? How can your product or service help customers?
  • What search term people use for similar products like you?


If you would consider these three things before forming your headline, you’ll have a clear picture about it and it would be easier for you to create an accurate headline.

2.Informative sub-headline

 Catchy sub-headline

Image source

Once your headline has persuaded the viewer to stay, Your sub-headline should make them feel home! Your subheading should inform and educate the viewer in a more detailed way, about the product or service. They should know that they are in the right place. Your subheading should be present directly underneath your headline. This way, the viewer can be kept busy on the content itself rather than getting away. Your subheading should be very persuasive and, you should clearly inform, why you are the best in what you offer.

To sum up, your subheading should, make them stay, educate and persuade.



3.Visual content.

 Visual content

Image Source

It is important to include pictures in your landing page. A picture can instantly appeal to a viewer. It can give the viewer, a perfect picture about what you have to provide. Also, the brain interprets pictures more easily than text content. If you are selling a product, you should include high-quality images of your product. Also, the images should be large and should be very view-able. If you are providing a service, than include a picture which is relevant to the service you provide. If you’ll have precise, and high-quality pictures, you will attract many potential buyers.



4.Contacting with ease.

 It is important for you to connect with customers in order to persuade them that you are a legit business and your products are very effective in helping them. Provide as many contact information that you can. Your customers should feel like you are ready to help. Provide your email address, your physical address and even your phone number. This way, you answer ant questions that a customer has regarding your product or service and, persuade them towards buying it. You can also include live chat pop-ups which will help customers, to connect directly to an assistant who would solve all their queries. If you have your contact information updated, chances are, you’ll attract more sales.



5.Provide a guarantee.


Image Source

Customers love guarantees. They want to be reassured regarding your product or service. A guarantee will help enhance their trust furthermore in your product. A guarantee can be of any form. It can be a money back guarantee, a replacement guarantee, or simply a quality assuring guarantee. The guarantee should be within a close proximity of the CTA. This will help persuade the customers towards taking direct action.





These are the 5 key elements you should keep in mind while building a landing page. This will make your landing page, an impeccable conversion machine! All the key elements are tested and used by several successful business and are surely very effective. If you want to improve your landing page and, make it awesome, you should surely consider these 5 key items.


Author Bio:

Shiva Kushwaha is a Jr. Content Writer working for Ranking By SEO. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on…

chris kinney
Tuesday, 27 November 2018 / Published in Influencers and A-Listers, Marketing, online business
How Successful Outdoor Marketing Is Today

In today’s age of technology, outdoor marketing can seem like a thing of the past. It’s seen as outdated and ineffective, and this is especially the case with outdoor marketing. After all, people have become immune to outdoor ads, right? Not quite. These are the opinions of those who aren’t informed enough about how to make a successful outdoor marketing campaign. The thing is, it’s just as effective is at it used to be, but the increasing competition requires you to be more creative.

1. Look at the competition

If you’re wondering whether it’s worth it to start an outdoor marketing campaign or not, look at your competition. Do a little research and you’ll find out anyone who’s in the big leagues is still very active in their outdoor marketing campaigning. When you decide this is the step for you, keep looking at the competition.

That’s a good place to start when you’ve never done something similar before. After all, nothing’s stopping you from following their steps to success. Although, you should have your own original ideas to work with, as copying your competition won’t get you anywhere. Learn from your betters, don’t copy their ideas.

2. Tell a story

Instead of getting straight to the point, you can tell a short story through your outdoor ad. This will entice the viewer and make them more interested in your brand. Make sure to stick to the voice of your brand, though, as this can greatly increase your results. You can even buy a serious of billboards and prolong your story.

The key element of your story should be emotion. Make it funny, sad, happy, or anything else you think of. The point is to provoke a reaction. Adding this element will make your ad stand out and people will pay active attention to it. A good story can seriously make or break the success of your outdoor marketing campaign.

3. Get creative

In order to stand out, your design has to speak volumes. After all, the competition is tough and everyone’s fighting to be the best. Your outdoor ad should be colorful and inviting in order to attract the desired attention. The key to a good design is color. Don’t stay away from contrasts and promote positive emotions with colors pleasant to the eye.

Also, pay attention to the font. It should be easily readable. No matter how pretty a cruisive style might seem, it won’t be effective if your audience has to try to decipher your message. The words should sink into their minds automatically. As soon as they have to start paying active attention, they’ll lose interest. Your ad will be seen as just another information they need to retain.

4. Opt for different platforms

Most people only focus on billboards as their source of outdoor advertisements. While billboards can be highly effective and don’t cost a lot to rent, you should also consider other platforms. After all, people are used to billboards and will probably subconsciously ignore them most of the time. Placing an ad somewhere unpredictable can catch any passer-byes’ attention. The question is- where?

Australians have come up with a great answer to this question. In this age of innovation, there’s always bound to be a construction site located in one of the city’s busy streets. That means the fences are set up and unused. The empty space shouldn’t go to waste. It can easily fit your ad on it. Since this method has proven to be highly effective, you’ll notice there’s a banner mesh in Sydney based construction sites more often than not. All you have to do is call up a contractor and offer something in return.

5. Location is everything

It’s not enough just to have a creative advertisement; you also have to pay attention to the location. In fact, without the right location, all your creativity can easily go to waste. This is because the location will increase the chances of your target audience seeing the ad. Opt for busy streets and high traffic areas.

Studies have shown that most people make decisions about buying products on their way to work. They might not even notice your ad directly, but it will be stuck in the subconscious and they’ll remember it later. Also, try to place your product ad in relevant neighborhoods. For example, if you’re selling a home improvement item, place the ad in the suburbs.


As you can see, a successful outdoor marketing campaign is more than possible to attain in today’s world. It’s just a matter of perspective and attitude. Armed with information and knowledge, you’re bound to have a successful outdoor marketing campaign and draw in a lot of new faces. Your effort won’t be for nothing, just don’t lose hope or motivation as these things take time.

Sunday, 25 November 2018 / Published in Ecommerce, Starting a business

There are numerous ways to kill your business, from poor branding strategies to low-quality customer services. Still, research says that most companies fail due to serious financial problems. While 82% of these businesses experience cash flow problems, 29% of them run out of cash.

This is definitely something you want to avoid. Here are a few strategies that may help you manage your money and avoid bankruptcy.

Learn the Basics of Money Management

Just because you’ve hired an accountant or invested in killer accounting software doesn’t mean you can now kick back and relax. You still need to understand your major metrics and be able to read your bank statements to stay on top of your money management.

In other words, you need to learn the basics of accounting. There is a wide range of amazing online accounting courses for beginners that may help you, such as the Introduction to Small Business Accounting Training Tutorial or Fundamentals of Accounting. With these courses, you will familiarize yourself with the different aspects of accounting and understand the industry jargon.

By learning how to track your cash flow, you will be able to make wiser investments, predict future financial problems, choose the right funding methods, and grow your business successfully.

Manage Late Invoices Effectively

Research shows that more than 64% of small businesses face the problem of outstanding invoice payments. Late payments may create gaps in your current cash flow and impact the overall performance of your business.

First off, you need to make sure that your current late invoices don’t hurt your bottom line. Instead of bank loans that may compromise your business’ cash flow in the long run, choose safer funding solutions designed specifically to help businesses with late invoices. For example, you could leverage debtor finance, which is basically a line of credit secured by your accounts receivable. Namely, you invoice a client, send the invoice to the debtor finance company, and they usually pay you 80% the sum within 24 hours. Once a client pays the invoice in full, you will be paid the rest.

Encourage your Customers to Make Timely Payments

Debt finance and similar funding options are short-term solutions. However, to resolve the problem of outstanding invoices in the long-run, you should encourage your clients to pay you on time.

However, this is one of the most challenging aspects of your cash flow management, as it may hurt your customer relationships in the long run. This is why you need to choose the right tactics:

  • Offer multiple payment options to cater to different groups of customers and inspire them to complete transactions faster.
  • Build a billing policy that aligns your business’ and clients’ goals. This is where you should clearly state what payment methods you accept, when you want to get paid, what your fees for outstanding payments are, etc.
  • Invoice your customers in a timely manner. If you’re not sending invoices regularly, you cannot expect your clients to pay you on time, either.
  • Incentivize clients that pay you regularly.
  • Send your dunning emails strategically and make sure they don’t compromise user experiences with your brand.

Automate your Accounting Efforts

If you’re using different payment methods, tracking your cash flow from accounts receivable to accounts payable may be too overwhelming. It not only eats up lots of your time and energy, but it also requires lots of technical know-how.

Now, hiring an in-house accountant or outsourcing your accounting to a professional consultant is always a good solution. Unfortunately, it may get expensive. This is exactly where cloud-based accounting software steps in.

It will give you a comprehensive, real-time overview of your cash flow. Most importantly, these tools will handle lots of manual tasks like accounts receivable management and perform detailed predictive cash flow analyses for you.

Predict your Cash Flow to Address Seasonal Fluctuations

Your marketing efforts and inventory demands depend on seasonal fluctuations. Precisely because of that, you need to make short-term cash forecasts that will help you predict and prevent cash shortages in advance. They will let you determine how profitable your future sales will be in shorter periods of time.

When making forecasts, start with the break-even analysis that will help you monitor the changes in your costs in relation to your company’s income. Compare your cash flow statements and income monthly or weekly to forecast your cash demands for the next few months. Based on your data, you will be able to secure additional sources of funds and prevent the seasonal fluctuations hurt your positive cash flow.

Over to You

Cash flow is the nerve center of your business. It directly determines the pace at which your company will grow. Most importantly, it impacts the quality of your customer services and lets you invest in new business opportunities. This is why you need to have a solid money management plan in place.

Familiarize yourself with the basic principles of money management.

Learn how to overcome the problem of late invoices and, most importantly, inspire your customers to pay you regularly.

Predict your cash flow to prepare for potential money shortages and invest in reliable software to handle repetitive accounting tasks for you.

I hope these tactics will help!


How do you manage your business’ cash flow?