chris kinney
Friday, 10 August 2018 / Published in online business, WordPress
Common WordPress Terms You Need To Know

From time to time we love to share other bloggers and writers here on Turnkey Website Hub. Today it looks like were giving you the read deal by sharing a little something from Shout Me loud. Serious professionals when it comes to the common WordPress terms you need to know before starting a WordPress blog.

1. Backend/Frontend

The backend is the part of the WordPress interface that visitors and readers never get to see because it’s hidden from them. You as an administrator have access to WordPress backend which is popularly known as WordPress dashboard.

You can give access to others like editors, writers, guest authors to access this dashboard. The default URL to access the dashboard is, however, you can change this to something like using plugins like WPS hide login.

This is how WordPress dashboard (Backend) looks like:

WordPress Backend
WordPress Backend

From the backend, you can edit and schedule blog posts, customize themes, create pages, Add advertisements, install/disable plugins and themes etc. If you’ve ever done any of these things, then you have worked on the backend.

The beauty of WordPress dashboard is; it makes it easier for anyone with zero experience to manage it easily. Since everything is well explained & graphical user interface (GUI) doesn’t require you to know any coding. This is one of the reasons why WordPress is so popular among every type of users for creating a blog or a website.

Coming to the frontend:

The frontend is the interface of the blog that is visible to the visitors. For example, right now you are reading this article on WordPress frontend.


The frontend includes things like blog layout, design, color, navigation bar, sidebars, published posts, active banners, etc. It’s the WordPress themes that make every WordPress blog looks different.

There are few plugins which help in making changed from WordPress frontend. Especially these days Page builder plugins are very popular as they help in designing any kind of frontend layout by simply drag & drop elements. Using such plugins are so easy that even a 4th standard kid can start creating the layout they desire.

2. FTP

File Transfer Protocol

Thanks to user-friendly web hosting companies like BluehostKinsta & others, we don’t have to do much with FTP after initial setup. However, it’s important for every self-hosted WordPress user to know about what FTP is. If you have read my book on WordPress hosting, you might be aware of it. If not, here we go:

FTP stands for File Transfer Protocol, a data transfer protocol which enables two different computers or servers to exchange files independently. Technically when you add an image to your blog post, it is uploaded to your web server. Similarly, your WordPress theme & plugins are added to your web-server (Your web-hosting account). Using FTP you can access this files using a FTP Client.

This is important when you are troubleshooting WordPress related issues or need to upload heavy files or take backup of your WordPress.

There are many great free & paid FTP clients out there:

I usually use FileZilla as it’s easy to use. Here are some more FTP Clients:

  • cURL (Free)
  • FireFTP (Free)
  • CrossFTP (Free)
  • SmartFTP
  • Cute FTP
  • Cyberduck

With FTP, you can easily move a file from your computer onto your website’s server without going through the cPanel.

FTP can also be used for transferring a backed-up file from your server onto your computer. Once it is set up on your desktop, you can easily log in by providing your hostname, username, password, and port.

The interface is quite easy to understand as you can visualize every move being made, though the interfaces may vary slightly from one client to the other.

Creating an FTP account takes place right inside your cPanel, where you have to decide on the password to use for each of the sites.

3. MySQL


MySQL is an open source database management system (DMS) which most internet providers or hosting companies provide as a database server. WordPress blogs depend mainly on MySQL databases for storing information regarding the blog. The most common lingo used for this in WordPress industry is “WordPress database”.

You can easily access MySQL in the cPanel provided by your hosting company. Accessing MySQL (PHPmyAdmin) database will help you to do following things:

  • Optimize your WordPress database
  • Take the backup of database
  • Drop a table

However, in 99% of the cases, you don’t have to directly deal with MySQL database. Rather, you can use plugins to do all the tasks. I have already covered about WordPress database earlier & it’s a good time for you to read more & understand this part deeply:

When you install a WordPress blog on hosting like BluehostSiteGround or any other; the one that automatically creates a blog for you; the MySQL Database is also created automatically.

However, just in case if you are interested in learning more about it; I have written a tutorial earlier that explains how to create the database manually.

You may never have to use it, but it’s good to learn & improve your knowledge of WordPress & databases.

4. Permalinks

Permalinks are the permanent addresses or URLs to each post, page, categories, download links, or any other thing that’s on your website.

The permalink is the URL in the address bar that you send out to people if you want them to visit a particular page on your site.

For ex: is the permalink of about page.

In WordPress, there are different types of permalinks structures which can be adapted for the site. Some of the permalinks types you can find in WordPress include:

  • (This is the default WordPress permalink.)

You can decide which of the permalinks suits you better. While some webmasters love adding a category, others prefer to leave it without a category. It all boils down to what you like and the kind of SEO practice you are used to.

Whatever you decide, make sure your permalinks do not pose a hindrance to search engine bots accessing your site. Here are guides to master WordPress permalinks:

5. WordPress Plugins

Add Plugins

Plugins are some of the most talked about things as far as WordPress is concerned.

Plugins enable users to add additional features to their blogs. The WordPress plugins directory features several thousand plugins that you can readily use. If you are a WordPress user who has personally accessed the backend area, you definitely know what a plugin is.

Some of the things plugins can help you do: Increase blog speed, enhance securitybackup your siteadd an opt-in form, add shortcodes, monetize your blogmanage comments, add publishers/guest posters, share posts on social media, reduce image sizes, create sitemaps, improve SEO, etc.

6. WordPress Widgets


Widgets are individual elements that you can incorporate directly into the sidebar, header, or footer of your blog.

They can be added from the backend to improve the blog’s layout, create extra areas for displaying certain features, or manage your advertisements.

Some of the popular widgets include displaying post categories, latest comments and newest posts, social media share/like buttons, and autoresponder opt-in forms.

Widgets are similar to “Gadgets” on the Blogger/BlogSpot platform.

7. WordPress Themes


Apart from plugins, themes are the most popular term in WordPress world.

This is due to the role they play in determining the aesthetics and functionalities of your blog. Like plugins, themes play a vital role in increasing your blog speed, giving it a beautiful layout, and in overall branding of your blog.

Think of WordPress theme as a dress/style of your blog that never changes. WordPress Themes are also known as templates, skins. You can either use free or paid themes on your site.

While most newbies make use of free themes, those who have the money usually settle for premium (paid) themes because of their additional functionality. Many premium themes have built-in premium plugins and offer enhanced responsiveness.

Themes are equally updated from time to time to take care of bugs, fix security issues, and/or improve user experience.

Some of the best premium WordPress themes can be purchased from:

Blogs can be built using these themes as they are or by customizing them to make them more unique. A lot of blogs are running on premium themes specifically designed for them (like ShoutMeLoud).

7 Commonly Used Terms In WordPress

These 7 commonly used WordPress words are not the only commonly used terms. But we’ve chosen to discuss them because they’re also very important.

If you want to start a new WordPress blog, you need to be familiar with these terminologies and also have a basic understating of the functions they carry out.

Take your time and go through these terms once again before proceeding.

Also see: Get ShoutMeLoud WordPress eBook

Over to you

What are the terms you are used to already? Kindly share your experience using the comment box below.

And if you found this post useful, do share it with your friends!


chris kinney
Monday, 06 August 2018 / Published in online business, Seo strategies
Why Long Form Content Performs Infinitely Better on Googles search engine

You’re probably wondering to yourself, “I don’t believe SEO works anymore.”

Or perhaps you are in disbelief that longform content performs better than shorter content.

Or maybe you don’t buy into content marketing and its efficacy due to the overwhelming amount of content out there. Both of those are simply not true…based on the data science behind posts that are 2,000+ words in length.

Moz, among others, have done study after study identifying the best performing content, SEO or otherwise, and hands down, evergreen content that is longer than 2,000 words gets more links, social shares, and longer dwell time than shorter content does.

It’s really that simple…

Later in this post, I am going to show you the stats where I’ve grown organic Google traffic by 237,648 visits in 12 months for four websites using a process I will also explain in step-by-step detail.

However, creating engaging evergreen content isn’t simple until you understand all of the proper steps to take in the process.

But I’m getting ahead of myself…

I am going to unlock the secrets to my process on how to get longform content to rank in Google; however, we need to start with the basics first. Feel free to skip right to sections that best fit where you are in your discovery of the process.

What is Evergreen Content and How is It Different?

This image plays up the hardiness of evergreen content.

A lot of planning and research goes into nailing SEO, but extraordinary content is the foundation of great SEO. Furthermore, the type of content you’re creating plays an even bigger role. For the most part, there are two primary types of content:

  • Topical, short-lived content: Content that is timely and relevant to a particular topic and generally shorter in length and depth. This type of content is generally news-related, but can also be playing into a trend. Because of its timely nature, topical content can result in a short-term boost to your traffic, but will generally fizzle out over time. And this can be exhausting to continually have to churn out new topical posts month after month to keep up with what’s trending lately.
  • Evergreen content: This content focuses on offering timeless, invaluable, and in-depth information to the reader. Unlike topical content, evergreen content doesn’t focus as much on timely information, but information that will be relevant in 2, 5, 10, or 20 years from now. Evergreen content done well and following a specific process will result in a much longer-term SEO traffic, as it contains information people will always be searching for and is more comprehensive in covering the topic.  Plus, it will gain more social shares and backlinks over time: two primary ways to get Google’s attention.

In a nutshell: both of these content types provide a boost to your SEO, but evergreen content provides a long-term sustainable arc (that typically continues to grow over time, not just stay flat), while topical content is in it for the short game. This doesn’t make topical or shortform content bad, it’s simply suited to a different type of content but shouldn’t be used as a primary way to drive SEO traffic.

Evergreen content, on the other hand, requires extensive research (both on keywords and the topic itself) and is usually much longer than topical content around 2,000-5,000 words (some as high as 30,000 or 50,000 words) to shortform content’s 500-1,500.

You might be thinking, “So Miles. I don’t believe that people will actually read a piece of content that is tens of thousands of words long.” And while people’s attention spans are getting shorter, if youprovide in-depth information on a topic that lots of people are searching for, they will read, link to it, and share it.  

When you think of evergreen content, think of lists of tips, guides, and so on. This piece from Marketo is a great example of evergreen content on the topic of content marketing.

The Problem with Short Form Content & SEO

This quote from Neil Patel drives home the value of long form or evergreen content.

There’s no easy way to go about SEO. It’s a lot of hard work, and it takes time. That being said, short form or topical content can be a quick way to score some traffic to your site from places other than Goolge. So, why wouldn’t you just go about doing short form content over evergreen?

As the name implies, topical content is, well, topical. As long as a topic or subject is trending, topical content can thrive, netting you traffic. But that assumes you have a large audience that already regularly visits your site.

So what if you don’t have much of a following on social or don’t have much site traffic or don’t have much, if any of an email list?

That’s precisely where using evergreen content to get SEO traffic from Google comes in…

The other thing you have to deal with is that when your topical subject has trended for the last time, so has your content.

And not only this, but because of how quickly short form content can be created, there’s a lot of competition. In a study done by Moz and BuzzSumo, they found 85% of one million articles examined were less than 1,000 words long. But in that same study, they found a positive correlation with the length of content and the number of shares it received on social media.

This chart shows the correlation between content length and shares it receives.

In a nutshell: shortform content leads to smaller (or sometimes larger) traffic gains but almost always for a smaller period of time, if at all.

What is Domain Authority & Page Authority? Why Both are Vital to SEO

This is a sample of a domain authority and how it is calculated.

Before we get too far into how to create evergreen content, it’s important to understand domain authority and page authority, as both play a huge role in SEO.

SEO gains will never arrive if your domain or page authority is too low.

Domain authority (DA) is a system developed by multiple third party software tools (Moz & Ahrefs being two of them) for measuring a site’s potential SERP performance from 1-to-100 when compared to other domains across the web. DA is determined using a series of factors, including a site’s age, backlinks, popularity, trust, and more. If a site has a high DA, its content is more likely to rank higher than a site with similar content but a lower DA.

Similarly, page authority (PA) is a scoring system that calculates how well a particular page may rankon SERP, but Ahrefs calls it URL rating. Much like DA, this is determined by examining link counts, social shares, trust, and influence. A page with a high PA or URL rating is more likely to rank well for a particular keyword phrase than a similar page with a lower PA.

You might think that you should just shoot for a DA and PA of 100. First off, that is really hard to do. Most media sites struggle to stay above 90, and they are producing content every day. Plus, it is important to not that these metrics are a relative measure since this isn’t Google telling us the score. These are third party best guesses (based on data).

Basically, you want to know the DA and PA of your site and your competition so you don’t end up spending tons of time on creating content that you will never rank for.

But Don’t Pursue This if You Aren’t Committed for the Long Haul

​What? You are extolling the virtues of evergreen content, and now you say, Don’t do it!?

Yep, you heard me right.

You should pursue this strategy, but only if you are going to stick with it for 18-36 months. It not only takes awhile to write and publish the content but then to gain enough links, initial traffic, and social shares for Google to notice.

It simply takes that long to start seeing results…

Plus, this is one of those things that builds on itself over time, and as you prove your authority on your topic to Google, it gets a little easier to rank the next article by linking from that high ranking post to your latest evergreen post.

Benefits of Content Marketing: Be a Media Company, Gain SEO, & Secure Lower Cost Advertising

​So what are the benefits of content marketing?

Two primary things: Organic traffic from Google and lower cost advertising.

Since top shared and linked content requires so many words, you might be wondering if there’s another way to go about strengthening your SEO.

I’ll be frank with you; there’s not.

So why should we even invest in evergreen content marketing for SEO?

In the current marketing landscape, creating quality content is everything. In fact, the lines between marketing and content marketing as a way to build brand awareness and essentially build your own media site for your brand is winning out over the effectiveness of digital ads themselves.

More and more people are tuning out ads. With ad blockers and blindness proliferating as well as digital ad costs expected to continue rising, it will get harder to compete for online advertising. So why not become your own media company where you own the ad channel (your blog traffic, email list, social media, etc.)?

The fastest way to build an audience is evergreen content getting organic traffic from Google.

So why not build your thought leadership for your business and just happen to sell them something at the same time? Think like a media company…

On top of that, when viewed over the long term, the cost per conversion for content marketing is less compared to digital ads. True, the upfront investment of evergreen content is more, but you benefit from that content ranking on Google month-after-month, year-after-year. Compare that with digital ads that stop as soon as you stop paying for them.

For the uninitiated, content marketing is a type of marketing that involves the creation and sharing of content online. Think of it as a perfect marriage between content and promotion. Or in the words of Gary Vaynerchuk:

“If content is king, promotion is queen.”
Content marketing has blown up for good reason: it garners attention, strengthens your brand, and just about anyone can do it (although not everyone does it well or successfully). Most importantly, content marketing can do wonders for your SEO traffic. To get a clearer understanding on how content marketing works for SEO, let’s look at an example:

  • Let’s say you have a business that creates premium leather boots. While your site looks nice, it’s not getting any traffic. So, you turn to Google and see what people are searching for when it comes to leather boots. Turns out, there are a few guides on caring for boots but you can create one that is 10X better, curating all of their content and adding your own into one large master post.
  • You perform extensive keyword research on all things pertaining to leather and boots using a reputable tool like SEMRush. Then, you create a killer guide on how to care for leather boots, taking care to incorporate key sections from similar posts that are already ranking. You load it with quality keywords (not keyword stuffing), some links to respected sites (again that are ranking themselves), videos, and use proper formatting.
  • As readers begin to find your guide they begin sharing it with their friends, who then share it with their friends, and so on. And not only this, people are starting to link to your guide in their own content. This is driving even more traffic to your site and building your page authority.

Obviously the above example is grossly oversimplified, but it does show the basic benefits of content marketing: traffic, authority, rank, and all things great for SEO.

“SEO makes demands. Content marketing fulfills those demands.” – Neil Patel

The days of simply and inexpensively buying ad space on Google are over; as the market has matured, ad platforms are getting much more expensive. This goes for Google ads as well as other digital ad platforms. While ad space can always help, many internet users demand more from their online experience. People want answers, and it’s your brand’s job to deliver them in-depth value for free via content marketing long before they ever decide to purchase from you.

7 Types of Evergreen Content (Including Powerful Bonus Type)

Like all things marketing, evergreen content isn’t as simple as writing a long guide and publishing it on your website. If you do this, you will waste even more time than you already are in creating shortform content that gets no long-term traffic (from Google or anywhere).

There are numerous types of evergreen content, and we are going to touch on 6 of the most successful types next. While the end goal of evergreen content is usually to drive traffic, build brand awareness, and strengthen SEO, each content type is suited for various situations.

Because of the effort required for longform evergreen content, you may need help from an outside firm rather than doing this in house depending on your manpower. However you approach longform content, it is worth the effort in the long run to build credibility while acing your SEO game.

Just make sure you are committed to this over the long haul; it is not worth pursuing if you are going to expect results in 6 months. This journey will take 12, 24, or even 36 months to pay off, but pay off it will!

1. Case Studies Build Monster Trust

This Wonderist case study is a great example of evergreen content.

Arguably one of the most intensive types of evergreen content, case studies are a great way to build your brand’s reputation and offer useful information to your audience. A case study is a detailed analysis of a situation, audience, product, or other topic, meaning they require extensive research and fact-checking.

That being said, a solid case study can not only draw the attention of those seeking answers or information, but also draw attention from competitors or others in the field. This can lead to online discourse between your brand and theirs, and garner even more attention.

This type of content proves your case through the use of examples and precise data to back up your claims and is very powerful for building trust!

Check out this example of mine. 

2. List Posts (Sometimes Called Listicles)

This SearchEngineJournal list exemplifies an evergreen list post.

Evergreen list posts can be tricky, as list posts can be evergreen, short-form, or topical. Like other types of evergreen content, evergreen list posts need to focus on something that has staying power. Think of them as an evergreen article, only in an easily digestible numbered-list format.

This list from SearchEngineJournal is a great example, as content marketing is something people are always researching and searching for, and the list will only need minor updates as the content marketing game changes. Their particular list also does a great job of providing more general advice that won’t need to be tweaked nearly as much as an overly-technical list on content marketing would need to be.

Keep in mind that you want to expand the number on your list to be at least equal to or greater than the numbers on the list posts you are competing against on the first page of Google. If competitor’s lists are 10, 13, and 23, then you might want to make yours 31.

To help your list be as evergreen as possible, try to focus on the more general aspects of a topic that are unlikely to change. If you’re going to be tackling a technical subject, lists can be a nice supplement to a more in-depth article, but be prepared to update them more regularly as things change.

Check out this example that I helped guide for a client of mine. 

3. Evergreen Video Killed the Radio Star

​As the name implies, evergreen video is just like any other evergreen content in that it has staying power. Also like typical evergreen content, evergreen videos focus on something that people will almost always be searching for. The above explainer video, “How to Make the Perfect Cake with Ro,” fromRosanna Pansino, is a great example as it will always hold true and requires no updating.

Explainer videos may not work for every situation, but the evergreen video treatment can be applied to most other evergreen content models: testimonial videos, “About Us” videos, case study summaries, and more.

For some quick SEO tips to sharpen your video SEO game, check out this great Brian Dean video.

4. Expert Roundups Amplify Sharing with the Expert’s Audience

This expert roundup from MarTechExec exemplifies an expert roundup by asking a relevant question and collecting answers from experts.

Expert roundups, a collection of expert opinions all pertaining to a topic or question, are an excellent way to strengthen your SEO and have a huge potential for backlinks and shares.

When creating an expert roundup, start by finding a question or hot topic that relates to your brand. Next, reach out to numerous experts in your field and ask if they will weigh in on the topic. They usually will agree since they are looking to grow their influence and brand awareness as long as your “ask” of them won’t take much of their time to create.

Finally, compile these answers in a presentable format and be sure to link to all of the experts’ social media pages and sites and then reach out to them to show them the article and ask them to share it with their audience.

Naturally, expert roundups are a social media magnet. By featuring so many experts in a single piece, you have numerous “authors” that are likely to share the piece on their own social media pages, giving your site and article exposure to all of their audiences.

Not only this, expert roundups are also a great way to get discussions going in the comments on your own site, especially when they pose a difficult or controversial question. More people commenting on your site means more people likely to dive into the discussion and share the article. The best part is that you don’t even have to do a lot of writing, simply stitch the answers together in a way that makes sense and frame the entire thing with an intro and closing paragraph.

The above example from MarTechExec does a great job of this, and goes above and beyond by adding in entertaining gifs to make the piece more readable.

Here is an example that listed me as an SEO expert for their roundup post. 

5. Longform Infographics (Also Called Guestographics)

This infographic for World Octopus Day shows entertaining and interesting facts about octopi in a clean manner.

Not every infographic is as interesting and off the wall as the above one about octopuses, but all infographics should be pleasing to the eye, visually engaging, yet not too cluttered in its design, and a great way to dispense information.

And I’m not talking about a 2 or 3 section infographic. While it will take more time and investment to create an 8-10 section, high quality, engaging infographic, it is worth it since it will get shared and linked to much more than a short one.

Infographics, much like evergreen lists, are a useful way to present complicated topics in a visual manner. Unlike evergreen articles and videos, infographics can be quickly digested without any reading or watching a video. This makes them perfect for sharing on social media. In fact, infographics reach54% more readers than blog posts.

The downsides to infographics is that they require a lot of work. First and foremost, you need a skilled designer who can make your infographics pretty and simple. Plenty of infographics are flashy but difficult to digest. On the other hand, some are simple to interpret but not visually pleasing.

Your designer must be able to strike a balance between the two. Lastly, you need to do extensive research and stat collecting for many infographics based on your topic and what similar infographics are already getting shared (and what they include and look like).

I use Buzzsumo to identify infographics that are already trending and select a topic from what is already successful.

Here is an example I created for a client.

6. How-to Guides: Walk Them Through the Step-by-Step Process

This how-to guide from Quicksprout does a great job at combining how-to and infographic elements.

Like the name implies, a how-to guide explains how to tackle a certain problem or accomplish a task. Just like an explainer video, a how-to guide should tackle a subject or problem that people will be searching for in the long run.

Unlike the list post, a how-to guide is a great place to cover more in-depth or technical subjects where you need to show and walk them through each step in a process.

This guide from Quicksprout tackles a difficult and very in-depth subject: online marketing. This particular guide goes the extra mile and presents the information in an infographic style, using tons of stylized text and images. You can then click each section for more information, like an e-book.

If at first you don’t feel a how-to guide would be appropriate for your brand, do keyword research and see what kinds of questions people are asking about in your industry. The odds are pretty great that people are having some kind of issue you know how to solve.

See another client example here:
An Exhaustive Guide: How To Write A Mind-Blowing Grant Proposal (Sample Grant Proposal Included) 

7. Fishbone Becomes a Pillar Post

This fishbone diagram shows the possible issues leading to excess scrap.

​The fishbone diagram, also known as an Ishikawa, is traditionally used to determine possible causes to a problem. Today, the fishbone post is more often a super-list of sorts, filled with related H2s and H3s that all relate to a subject. While these lists can still focus on solving a particular problem, they can also be more comparable to a tip or how-to post.

You might be wondering how this diagram can be useful as evergreen content. First, let me explain what a fishbone post is:

It is essentially a list post on steroids! The key is to find clusters of keyword phrases all related to one topic, so creating one of these is hard since you must identify this first. Otherwise, there is no reason to create fishbone post.

Check out these examples that I’ve done for my clients and then come back, and I will explain the process further.

Did you notice that many of the headings for each section were external links? 

There are the H2s and H3s that are the secondary and tertiary headings throughout the post. What makes this approach so powerful is having keyword phrases that people are searching for beyond the primary keyword. These become your H2s and H3s, and you demonstrate to Google and your audience that you are authoritative on this topic by adding external links to the H2s and H3s that are the authoritative and ranking well themselves.

Many fishbone posts would stop there, but a final step would be to create an internal post for each of those H2s and H3s you originally had external links point to. But those new pieces of content must be much better in quality and depth or Google won’t see those internal as authoritative, lessening the overall impact of the master fishbone post.

If done well, this approach can create thousands, tens of thousands, or even hundreds of thousands of visitors per month.

Take a look at this example created by another company:
145 Homesteading Skills Every Homesteader Must Be Well Equipped

This post and its subposts gets over 700,000 visitors a year from organic search engine traffic just from Google!

How I Gained 237,648 Visits From Organic Google Traffic: A Case Study on Evergreen Content

​“This all sounds great, Miles. But what are your stats from employing these strategies?”, you might be asking yourself.

So, what are my results?

I’ve worked on 4 brands/websites, my own included and got the following organic traffic growth from Google.

  • Mr. Rekey grew by 362%; that is over 6,700 NEW visits per month from evergreen content.
  • Mr. Garage Door went from zero organic visits to over 2,400 a month
  • Rawhide Boys Ranch grew by 140%; that is over 6,600 NEW visits per month from evergreen content.
  • My own website went from zero organic visits to 5,000 a month.

That’s 237,648 visits from Google’s organic search engine annually! Pretty powerful stuff…

Here’s a quote from a satisfied client of mine:

Like may businesses we wasted a lot of time and money on so called experts who promised to get us online business through their latest gimmicks.

Then we engaged Miles Anthony Smith. Miles and his team are legit digital marketing experts, growing our organic Google search traffic at crom zero to over 2,400 visits each month using evergreen, long-form blog content. He truly knows how to get sustainable Google traffic the right way, producing high quality content based on topics potential customers are already searching for.

If you want to grow organic search traffic from Google, you would be wise to follow Miles’ prescription explicitly.”

Fred Terlaak, President of Mr. Garage Door, LLC

Here is a more in-depth breakdown for each site:

Mr. Rekey Locksmith

  • Grew organic traffic from Google’s search engines by 362%
  • 6,700 visits each month just from Google organic traffic.
  • Ranking for 4,800 keywords.
  • If they would’ve had to purchase this traffic from Google, it would cost them $46,800/mo.
  • The second chart demonstrates how I am able to layer many keywords on top of each other to gain maximum exposure for each post; the number in the red box is the number of keywords each post is ranking for, some are on the first page and some are not. They are all over the board.


Mr. Garage Door

  • Grew organic traffic from Google’s search engines by 417%
  • 2,400 visits each month just from Google organic traffic.
  • Ranking for 4,400 keywords.
  • If they would’ve had to purchase this traffic from Google, it would cost them $14,100/mo.
  • The second chart demonstrates how I am able to layer many keywords on top of each other to gain maximum exposure for each post; the number in the red box is the number of keywords each post is ranking for, some are on the first page and some are not. They are all over the board.


Rawhide Boys Ranch

  • Grew organic traffic from Google’s search engines by 140%
  • 6,600 visits each month just from Google organic traffic.
  • Ranking for 10,000 keywords.
  • If they would’ve had to purchase this traffic from Google, it would cost them $12,800/mo.
  • The second chart demonstrates how I am able to layer many keywords on top of each other to gain maximum exposure for each post; the number in the red box is the number of keywords each post is ranking for, some are on the first page and some are not. They are all over the board.


  • Grew organic traffic from Google’s search engines by 575%
  • 4,900 visits each month just from Google organic traffic.
  • Ranking for 5,000 keywords.
  • If they would’ve had to purchase this traffic from Google, it would cost them $4,100/mo.
  • The second chart demonstrates how I am able to layer many keywords on top of each other to gain maximum exposure for each post; the number in the red box is the number of keywords each post is ranking for, some are on the first page and some are not. They are all over the board.


​4 Critical Phases for Content Marketing Strategy

This image shows the elements of proper SEO in visual form.

Creating evergreen content isn’t as simple as putting a ton of words, images, or videos together and calling it a day. There are some best practices that you wouldn’t be wise ignore.

Each one of the following steps must be followed for success. Even proper completion of phase one and two will result in failure to gain organic traffic from Google if you don’t complete phase three and four.

1. Keyword Research is an Absolute Must First Step

This image of an SEMRush keyword research screen shows the many values you need to look out for when researching.

Before you start working on any piece of evergreen content, proper keyword research is a must. While Google Keyword planner can help you get an idea of what’s out there, there’s no substitute for a paid tool like SEMRush or Ahrefs since KW Planner focuses on paid search volume and competition which can be very misleading for organic search.

They are very different in many cases, and relying on KW Planner alone can cause you to target a keyword you will never rank for or has much less search volume than you think it has.

Paid tools like SEMRush will not only help you research keywords you’re interested in, but also show you what topics your competitors are covering and precisely how well they are ranking for them. This is crucial to your evergreen content, as it will help you fill in their knowledge gaps, giving your content an edge.

When researching keywords, you want to identify one primary keyword and several related secondary keywords. Shoot for a primary keyword with a search volume of 500-1,500 unless your domain authority is already high, and make sure there’s not too much competition. Even if a word falls in that search volume, high competition can make ranking for that word incredibly difficult. When considering secondary keywords, don’t limit yourself to the minimum of 500 search volume, as lower volume words can still be beneficial.

2. Curating (Not Plagiarizing) & Creating “Best of the Web” Content

Next, you’ll want to look at the articles that are ranking on page one for the primary keyword phrase you’re going for. When creating your own evergreen content, select 3-5 H2 elements as common headings/subtopics that are common to the competitor pages ranking on page one of Google for that primary keyword.

Once you have your high level outline, you start writing to those 3-5 H2s, perhaps adding H3s if it is warranted. Pace yourself so that you don’t end up with too little or too many words.

Then, identify videos that pertain to the keyword phrase, and are also ranking either on the first page of a Google or YouTube search and sprinkle them throughout the post. Add images throughout the article to make the article visually interesting. After all, these posts are 2,000+ words, and you need elements to keep readers engaged other than words.

3. Seven Keys to Structuring On-Page SEO Correctly

When doing the writing, it’s important to focus on these primary items that are important to Google’s bots that crawl yours and other websites. This info helps them parse data and better understand your page. By giving Google what it wants and making it easier for them to understand, you are increasing your odds of ranking.

  1. Use your primary keyword in the meta title, meta description, H1, url slug, and first paragraph.
  2. Sprinkle secondary keywords and LSI keywords in H2s, H3s, and their requisite body copy.
  3. Add external links to other authoritative sites and video embeds that are ranking highly themselves. This shows Google that you are a valuable piece of content by offering your reader other external information.
  4. Add a “Table of Contents” before your H2s start; this gives your reader the ability to skip to sections they want to go first, rather than wade through the entire article.
  5. Once you have pages ranking, consider adding internal links to other pages you want to pass page authority. This is a great way to make other related pages rank faster than when you have no pages ranking.
  6. Create call out boxes for quotes and bold and italic text to visual treat the copy and draw the reader’s eyes
  7. Use images, videos, and/or infographics to add more visual appeal.

For a more in-depth view of on-page SEO, check out these two top notch external links. Say hi to Robbie for me!

Remember that Gary Vaynerchuk quote from earlier?

Just because your evergreen content is completed and published, that doesn’t guarantee it will succeed.

While there are over 200 Google ranking factors, there are a few that are still the most important ones:

  1. Quality backlinks: Notice I said quality, not quantity.
  2. Social shares: Twitter, Facebook, Instagram, SnapChat, etc.
  3. Click-through-rate from Google’s search engine
  4. Dwell time: This requires getting some initial traction/eyeballs on your post. Use your email list or others’ lists to show Google some people are reading and interacting with it.

Proper promotion of your evergreen content is everything. I simply CANNOT understate this!

But, before you start sharing your evergreen content all over social media, you need a plan. Look at the above video and see how calculated Gary is about everything. Think about your target audience, what kind of social media activities they partake in, what hashtags they might be using, and so on. Even if your evergreen content is air tight, improper messaging when promoting your content can cause it to flop.

Once you have a plan of attack, start sharing your piece on social media. For maximum effectiveness, you’ll also want to share it via your email to hit your audience that isn’t on social media. However, you likely need to distribute it through a paid content distribution network like QuuuPromote in addition to your own which can do wonders for boosting legitimate social shares as well.

In a similar vein, a proper press release can help spread the word and cost little-to-nothing. Try using a service like PressAdvantage to get guaranteed placement on bona fide TV and radio websites. While these are “no-follow” links and they do expire after a number of months, they are brand mentions with 100s of high domain authority media sites to place your press release, all guaranteed.

Lastly, consider a guestographic approach to build quality links if you’ve chosen to go with an infographic as your evergreen content. For more information on how to accomplish this, check out this great piece from Backlinko.

Another way to build quality links is to offer a scholarship and ask colleges to link back to your website.

.edu links have even more power than .com ones do. Here is an example of a client that we did this kind of a campaign for. 

Plus, don’t underestimate the value of gaining links for your content by emailing your list of subscribers asking them for either a social share or link.

Regular Maintenance & Updating of Evergreen Content

This chart shows the longevity of evergreen content and how it outperforms other content types.

​While the name “evergreen” might make you think evergreen content will always perform, it’s a bit misleading. Even the best pieces of evergreen content need occasional pruning and care. This is especially true with content that covers more technical topics or ones that change over time, like content marketing or email marketing techniques, for example.

Following the release of your evergreen content, monitor its health monthly and see how it’s ranking. If you notice a piece of content is starting to dip, it’s entirely possible you need to do some additional keyword research or even update your article with newer images, videos, and text.

See what competitor pieces are ranking, and if any of them are now ranking higher than your piece. If so, see what keywords or information they’re using that you aren’t, and fill in the gaps.

Even if a piece is performing very well, it is a good idea to check that the information featured in it is still completely accurate at least every 12 month. Also, see if there is new information you need to add to make sure it’s as up-to-date as possible. It also never hurts to promote your evergreen content again, even if it’s a little old. This is especially true if said topic is trending in the news for one reason or another.

Plus, when you update the post make sure to update the date on it; Google and your readers will notice, boosting the likelihood that you keep ranking highly. All of this continues to cement your place on Google’s SERP.

If you have older evergreen content that’s not ranking at all, don’t worry about updating them. Focus your time and energy strategically on posts that can give you the best return on your investment of time.

Feeling Overwhelmed & Don’t Know Where to Start? ​

This image of two hands emerging from a pile of papers epitomizes needing help and being overwhelmed.

Your head might be swirling with all of the “to-dos”, and the truth is that there are a ton of details to make sure you get right.

But don’t give up on me yet!

Evergreen content is no walk in the park and requires a lot of effort. If you’re not sure where to start,reach out, and we can see how I might be able to help you to create a full service solution. Once you’ve started gaining traction and your piece has taken off, we can even implement a training regimen to ensure your team continues to build on that growth.

chris kinney
Saturday, 28 July 2018 / Published in Uncategorized

User-friendly is a phrase we use to describe well-made, impressionable websites. At its core, user-friendly is an all-encompassing phrase that declares features within a website easy to use. A website that is user-friendly is intuitive, leading the user on a journey that is absent of friction and requires very little thought from its visitors. The conversation between an intuitive, user-friendly site and its user is easily navigated, quick, and memorable; everything goes according to plan, the user never thinks twice.

When designing your site, you want it to reflect your brand according to your own expectation but you also want the experience to resonate with your users. Simple design tweaks can make your users feel better as they explore the journey you’ve created for them on your site.


When it comes to your WordPress sites, think of performance and security as the cake and the user experience (UX) as the frosting; you certainly can have a frosting-less cake but frosting alone has no functional value. No one will care that your site is beautiful, accessible and completely intuitive if performance is an issue. Slow load times and downtime guarantee bounce rates, making all your work on UX useless. Prioritize performance and security above all else. Check out some tips to get started.

We want you to focus on creating and maintaining beautiful digital experiences. That’s why our Digital Experience Platform takes care of performance and security for you. Our best in class cloud partners, high availability solutions, and enterprise-grade security help you press ahead, worry-free.


Never before have we been able to use such vibrant colors to convey our brand. Color and emotion go hand-in-hand. When we use color strategically, users start to associate feelings with our website and logo. Take the classic brand Coca-Cola. Red is associated with excitement, boldness, love, and passion; Coke’s cherry red logo helps it stand out among other competitors on the shelf and also instills a sense of excitement and nostalgia.

study from the University of Toronto showed that most of the people surveyed preferred simple color combinations including two to three preferred colors. Always choose a dominant and secondary color for your brand first. Next, use accent colors to highlight secondary information on your website. Remember to follow the 60-30-10 rule. Your dominant color will account for 60% of the space on your website, the secondary color 30% and your accent color 10%. Remember that anything that is clickable and leads the user to a different destination needs to be the same color. Get started by creating a palette or pulling a color scheme from designated photos or logos.


Don’t be fooled—white space isn’t actually white. This common misconception is what keeps many people from designing clean, sleek sites. White space is any area of design free from images, text, or decoration. Its function is to add clarity, organization, and legibility.

White spaces are also the areas on the web that help draw attention to a particular object. White space helps to increase comprehension, highlight and isolate important user interface elements, and create a tidier design. There are two types of white space you’ll want to utilize strategically: active and passive.

Passive white space doesn’t have a role in user design but instead acts to improve aesthetics without directing the user through a specific journey or flow. Active white space is used to create a page structure by guiding the attention of the user.


Google can be considered the OG when it comes to white space, based on its  sleek and simplified homepage. The absence of clutter and reduced user paths put less work on the user resulting in a brain break—even if just for a moment— and makes users feel calm and relaxed.


The call to action buttons on your site should be so enticing that your audience can’t help but click. If you follow design best practices, the call to action button will feel natural during the user’s journey on the site.

Remember that smaller targets are harder for users to hit than larger ones because smaller targets require more accuracy, increasing the risk that you will click on the wrong target. Apple’s iPhone Human Interface Guidelines recommends a minimum target size of 44 pixels wide and 44 pixels tall. Microsoft’s Windows Phone UI Design and Interaction Guide suggests a touch target size of 34px with a minimum touch target size of 26px. Nokia’s developer guidelines suggest that the target size should be no smaller than a 1cm x 1cm square or 28 x 28 pixels.

Call to action buttons should be big, bright, standing on their own and very obvious. Remember, you don’t want your users to have to think. This means giving the buttons very clear and obvious labels. Avoid labels like “CLICK ME” and “SUBMIT” in favor of labels like “DOWNLOAD THE EBOOK NOW” or “LEARN MORE ABOUT OUR PLATFORM.”


Digital experiences are part of our daily life. Just as a long line at the grocery store makes our blood boil or stop-and-go traffic makes us irritated, websites with slow wait times and fruitless design leave a bad taste in our mouth. When creating digital experiences, remember to always put the user or customer first. At WP Engine, we’ll help by providing you with a platform that helps bring your vision to life. Check out our planstoday.


Alyssa is a Content Specialist at WP Engine. If she’s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.  

Wednesday, 25 July 2018 / Published in Best Content Marketing, online business
Common Myths About Advertising Debunked

-Myths About Advertising-

Advertising In The Modern Age

Misconceptions and myths abound in the professional marketing world. From the retail industry, to professional services, every sales expert is looking for the cutting-edge of brand awareness techniques.

The effectiveness of different methods varies across the board. Most of what you’ll find in personal circles is hearsay and conjecture. Set yourself apart from the rest with a unique point of view by basing your approach on experience, rather than hitting and missing.

Debunking The Myths Of Marketing

Let’s go over the most prevalent biased attitudes towards common advertisement practices. Take an educated and intelligent stance as we delve into the myths, and shed some light on the subject.

Affiliate Marketing

Also referred to as pay-per-click advertising, affiliate marketing is the most lucrative form of advertising in the modern world. It’s commonplace, and it’s the driving force behind all major online businesses. There’s no doubt about the power and ease of pay-per-click advertisement, but there’s a lot of controversy among small business owners.

A quick search and you’ll find thousands, if not millions of entrepreneurs saying that paying for traffic is the worst waste of money possible. You’ll see complaints about the quality of visitors, fake traffic, no cash return, and so on.

The problem with this mindset is simple. People are not investing the time and energy to do diligent research or find the aid of SEO experts. It’s simple math and economics that if you pay less per click than what you have on return after an average number of clicks, you gain profit. All you need is the proper tools and knowledge to make a residual income through your affiliate partners.

Promotional Products

Branded or personalized promotional products range from pens to shopping bags. Promotional products are the most cost-effective form of tangible advertisement next to business cards. If you’ve been given something from a company for free, it’s usually to promote brand awareness.

The fallacy here is doubting effectiveness. You will find with large companies, particularly service companies, they always seem to have promotional items by the truck-loads. Small-time sales producers seem to have the idea that only a large business would purchase such items because they have money to waste. The truth is, low-cost marketing has lower return rates, but it doesn’t render this form of advertisement ineffective.

Similar to business cards, you may pass one out to 500 prospective clients and not have a single sale. The trick with promotional gifts lies in its usefulness to the client. Either be super creative or give them a gift that can be used. You can do something clever with vehicle wraps to catch attention with bright colors or clever slogans if you have a large car that goes around often, or you can create an aesthetically pleasing shopping tote that customers are bound to use. The goal with promotions is to get your company into the homes and lives of prospective clients in the form of a handy daily reminder. There’s a reason why so many lawyers promote themselves through refrigerator magnets, and it works, don’t go in on a small scale expecting enormous publicity.

Telemarketing Lead Generation

In any commission sales service industry, lead generation is key to a successful career. After all, if your company has no new in-flow of customers, no profitable business can be achieved. It’s common knowledge that commission-based industries like insurance sales are battling each other when it comes to client acquisition. Some Agents are willing to do almost anything for just a few minutes with a hot lead.

They just aren’t using the best resources for their time invested. Go into any professional service industry, tag along on sits, listen to phone calls, and ask questions about the lofty producers that seem to be on top of the world. You’ll discover that the losing team is always prospecting, but the winner is always selling. Ask the accomplished how he stays at the top, they will always tell you one thing, “I don’t waste time searching for leads, I pay someone else to find them for me.”

The less successful will contend that paying for live-transfer leads is a waste of time and a gamble. They’ll explain to you how they invested a couple of hundred bucks here and there, with some profit, but nothing to write home about. Don’t listen to them. Outsource your advertising when generating leads. Don’t spend time promoting yourself through cold-calling when there are businesses who base their entire income on doing it for you.

Traditional Advertising

This constitutes as your time-honored approaches such as billboard, television, and radio ads. Contrary to popular belief, digital marketing has not actually killed all traditional forms of advertising (though, good SEO and a wonderful site is always going to be highly advantageous)

Don’t get the wrong idea, and it’s all about the frequency in which your ads are seen. Someone may pass the same billboard a dozen times before they pick up a phone, but that billboard may be seen by thousands in a single day. Think outside of the box and find a niche way to get your advertisement seen by your target demographic.

Find your Own Style

Over-all we see that the deciding factor with any advertising is dependent upon volume. Don’t expect to get anything out of your promotions if you don’t put in the work to study and understand what you are doing, or at least hire someone else who does. The best marketing strategies come from innovative thinking and unique delivery. Go out and discover what works best for you and only take advice from successful individuals.



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