-Myths About Advertising-
Advertising In The Modern Age
Misconceptions and myths abound in the professional marketing world. From the retail industry, to professional services, every sales expert is looking for the cutting-edge of brand awareness techniques.
The effectiveness of different methods varies across the board. Most of what you’ll find in personal circles is hearsay and conjecture. Set yourself apart from the rest with a unique point of view by basing your approach on experience, rather than hitting and missing.
Debunking The Myths Of Marketing
Let’s go over the most prevalent biased attitudes towards common advertisement practices. Take an educated and intelligent stance as we delve into the myths, and shed some light on the subject.
Also referred to as pay-per-click advertising, affiliate marketing is the most lucrative form of advertising in the modern world. It’s commonplace, and it’s the driving force behind all major online businesses. There’s no doubt about the power and ease of pay-per-click advertisement, but there’s a lot of controversy among small business owners.
A quick search and you’ll find thousands, if not millions of entrepreneurs saying that paying for traffic is the worst waste of money possible. You’ll see complaints about the quality of visitors, fake traffic, no cash return, and so on.
The problem with this mindset is simple. People are not investing the time and energy to do diligent research or find the aid of SEO experts. It’s simple math and economics that if you pay less per click than what you have on return after an average number of clicks, you gain profit. All you need is the proper tools and knowledge to make a residual income through your affiliate partners.
Branded or personalized promotional products range from pens to shopping bags. Promotional products are the most cost-effective form of tangible advertisement next to business cards. If you’ve been given something from a company for free, it’s usually to promote brand awareness.
The fallacy here is doubting effectiveness. You will find with large companies, particularly service companies, they always seem to have promotional items by the truck-loads. Small-time sales producers seem to have the idea that only a large business would purchase such items because they have money to waste. The truth is, low-cost marketing has lower return rates, but it doesn’t render this form of advertisement ineffective.
Similar to business cards, you may pass one out to 500 prospective clients and not have a single sale. The trick with promotional gifts lies in its usefulness to the client. Either be super creative or give them a gift that can be used. You can do something clever with vehicle wraps to catch attention with bright colors or clever slogans if you have a large car that goes around often, or you can create an aesthetically pleasing shopping tote that customers are bound to use. The goal with promotions is to get your company into the homes and lives of prospective clients in the form of a handy daily reminder. There’s a reason why so many lawyers promote themselves through refrigerator magnets, and it works, don’t go in on a small scale expecting enormous publicity.
Telemarketing Lead Generation
In any commission sales service industry, lead generation is key to a successful career. After all, if your company has no new in-flow of customers, no profitable business can be achieved. It’s common knowledge that commission-based industries like insurance sales are battling each other when it comes to client acquisition. Some Agents are willing to do almost anything for just a few minutes with a hot lead.
They just aren’t using the best resources for their time invested. Go into any professional service industry, tag along on sits, listen to phone calls, and ask questions about the lofty producers that seem to be on top of the world. You’ll discover that the losing team is always prospecting, but the winner is always selling. Ask the accomplished how he stays at the top, they will always tell you one thing, “I don’t waste time searching for leads, I pay someone else to find them for me.”
The less successful will contend that paying for live-transfer leads is a waste of time and a gamble. They’ll explain to you how they invested a couple of hundred bucks here and there, with some profit, but nothing to write home about. Don’t listen to them. Outsource your advertising when generating leads. Don’t spend time promoting yourself through cold-calling when there are businesses who base their entire income on doing it for you.
This constitutes as your time-honored approaches such as billboard, television, and radio ads. Contrary to popular belief, digital marketing has not actually killed all traditional forms of advertising (though, good SEO and a wonderful site is always going to be highly advantageous). What you are trying to do is turn those browsing your site or your advertisements into potential customers.
Don’t get the wrong idea, and it’s all about the frequency in which your ads are seen. Someone may pass the same billboard a dozen times before they pick up a phone, but that billboard may be seen by thousands in a single day. Think outside of the box and find a niche way to get your advertisement seen by your target demographic.
Find your Own Style
Over-all we see that the deciding factor with any advertising is dependent upon volume. Don’t expect to get anything out of your promotions if you don’t put in the work to study and understand what you are doing, or at least hire someone else who does. The best marketing strategies come from innovative thinking and unique delivery. Go out and discover what works best for you and only take advice from successful individuals.