We’re all trying to get inside the minds of our customers and our potential customers. We want to know what they need and what they want. We want to know how things are going well for them and how things could go better. We want to know what we do right — and probably more importantly, what we do wrong.
There are a number of different tools to use in order to gather that information, and a couple of them are things you’ve probably heard of before: the marketing funnel and the customer journey.
These seem like simple concepts, but once you dive deeper into them you find that there’s a lot to learn. For example, take the marketing funnel. This, of course, tracks a customer from the beginning through a sale, but there are a number of different methodologies to it. What are those, and how does the customer journey figure in? This graphic explains it.