From startups to small and large businesses, there are a lot of organizations that need ecommerce websites to sell their products and services online. With the growing competition in every sector, consumers look for convenience when they need to purchase anything online. Consumers, today, love to shop at their convenience from homes, and expect the orders to be delivered quickly at their doorstep.
Magento eCommerce website development is a popular choice of several users and business owners these days.
User experience plays a major role in the success of eCommerce stores. If you are planning to build Magento eCommerce store, you would need exceptional design services to create an eye-catchy and attractive website that grabs the attention of the potential clients. Your Magento estore would be able to generate more sales when you design a website with a great user experience. One needs to understand what a customer expects and feels when they browse a website. Magento eCommerce web design revolved around different aspects of customer UX.
Here are some important factors for a great eCommerce website:
- Clean and Simple Design
The success of an online website depends on its design. 47% of people consider an online store to be reliable by its website design.
If your website has a busy or clumsy design, you may notice a higher cart abandonment rate. What you need is a minimalist Magento eCommerce website design with an appealing color scheme depending on the products or services being sold on the site.
Similarly, it is not a good idea to have a lot of elements on your web pages. It may distract your users. So, ecommerce website owners should remove the unnecessary elements that divert the attention of the visitors.
One of the major benefits of a minimalistic website is that it would load faster and this would result in a reduction in bounce rate of your site.
If you want to optimize your website for more conversions, you should focus on a clean and simple design to engage more users.
- Easy Navigation
E commerce brands spend a lot of money for bringing more visitors to their sites. Hence, it is essential for them to design an engaging store with an easy navigation. Poor navigation of an online store can annoy the users can result in a greater cart abandonment rate. Even the first time visitors should be able to find the products they are looking for complete the purchase easily with minimum number of clicks.
Good navigation helps the shoppers find the products quickly. They would be able to save time. Easy navigation of Magento eCommerce stores improves user experience and generates more sales.
Tips to help you improve your website’s navigation:
- Main navigation menu – The main navigation menu should be placed on the top or left side of the web page. Use navigation conventions and make it easier for the users to find the products they need to buy.
- Product categories – It is important to organize the products into relevant categories, subcategories, and labels. For instance: If you sell apparels, you can use categories such as “Men”, “Women”, and “Kids” so that users can get access to the right products with ease.
- Search bar – It is crucial to have a search bar on the top of every web page so that users can instantly find the products they need.
- High quality Product images
Customers cannot see, feel, or touch the products when they shop online. They can just judge the products by looking at the images. Users make the buying decisions by seeing the product images. The product images can either attract or make the potential customers leave your website.
Would you like to buy a product from a store that has hazy images? Will you buy items from a store that has just one product image?
It is important to avoid small or pixelated product images. Try to include multiple images for each product so that people would be inspired to buy items from your site. Investing in high-quality product photography can be a good option to help customers get an idea about the products.
You can include a 360-degree video to help the people understand all the aspects of the product. Magento eCommerce website design allows you to include the videos of the product and build your brand credibility.
- Product Descriptions
Believe it or not – Product descriptions play a major role in the conversion rate. You need engaging and informative product descriptions for your Magento eCommerce site. You can hire a professional content writer for creating useful product descriptions.
Make sure that the product descriptions provide relevant and useful information about your products. Include benefits and features of products in the descriptions.
When a visitor likes a product, they prefer to get all the information about it and then make the buying decision.
- Easy Checkout Process
This is the most important factor that affects the sales of an eCommerce store. Make sure that your website delivers an amazing checkout experience to the users.
Even the first time buyers should be able to add items to cart and complete the order within less than a minute. They should be able to get the details about shipping charges or expected delivery date on the checkout page. Offering a guest checkout option can be a great way to make more sales. It is a known fact that eCommerce websites with easy checkout options make more sales and profits.
To Conclude
Magento ecommerce platform offers amazing features for an online store. The easier the website appears for the users, the better your sales would be. Creating a visually appealing website that provides a hassle-free shopping experience to the users can skyrocket your sales and help you generate huge profits. Hire Certified Magento developers for developing a feature-rich and engaging store that helps you generate the maximum ROI. Good luck.
About US Kristy Davis is a Marketing Manager at i-Verve Inc, an innovative Magento Development Company for web and mobile platforms. She is responsible for communication, marketing and business development of the company. Apart from the responsibility of strategic business development, she looks after branding, media relations, and advertising. Kristy also directs and manages sponsorships, marketing training, and events in the company. She has been involved in various high profile roles in the marketing industry. When she is not making any magic at her desk, you’re likely to find her exploring nature, eating her way through Lakeview, and Wrigleyville’s finest cuisine and its surrounding suburbs or taking a drive along the Western Avenue. Her camera rarely leaves her side.
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