Thursday, 14 May 2020 / Published in Agency Growth, online business

How to Reward Talent in Your Digital Marketing Agency

One of the most fundamental drivers of employee work-rate is the promise of recognition for all the efforts and hard work. Indeed, without positive feedback in the form of compliments and rewards, there is little to stop employees feeling that they should simply coast in their jobs, putting in little effort for the same wage returns. As such, the following article offers tips on how you can best reward the talent that your digital marketing agency is lucky to have, keeping employees motivated to contribute to your company for the months and years to come.

Communicate the System

If you’re setting up a rewards system for your workers, it’s important that they are aware of exactly how this works and exactly how each reward will be distributed. What you’re looking to avoid, when you set up a new reward system, is for it to lead to a lack of cohesion and an increase in confusion and apathy in your team.

Instead, you want everyone in your team to feel that they might be able to produce the work necessary to earn that reward and that they simply have to apply themselves every week in order to extract the highest value from their experiences at work. Make sure to be clear and concise about your reward system, and you will make your talent feel valued at your marketing agency.

Set Up the System

Next, you’re going to need to find a way to set up the reward system so that it is paid directly to employees, and so that other incentives and wage increases are programmed into your payroll system. While HR teams have been used to performing these duties manually for many years, that is now unnecessary: there are wonderful software packages to help you perform payroll changes in 2020.

One such system comes courtesy of XCD, found at peoplexcd.com; this system enables the swift, centralized, and cloud-based use of available technologies to set up different HR protocols that your team can access from anywhere at any time. Such software suites can help you set up rewards with ease, and their remote working capabilities are especially useful in these times of lockdown and remote working.

Recognizing Talent

Sometimes, in larger companies, talent goes unnoticed. This is nobody’s fault: you’re working hard on a number of projects, and you have several talented people working around you at the same time. It is, of course, especially difficult to recognize specific contributions to your business when you’re working remotely.

Nonetheless, you should be sure to work harder in order to see the talent latent in all of your staff members. Feel comfortable promoting those members of staff who you feel have put the hours in to make your agency stronger, and try to be balanced in your appraisal of all of your staff in order not to alienate those who feel underappreciated.

Rewarding staff and the talent within your agency is incredibly important – this article maps out the ways in which you can ensure these rewards are distributed fairly and constructively now and in the future of your digital agency’s life.