Are you ready for the real story of search engine optimization? This is the biggest piece of content to hit SEO this year!
We are excited to mention and there amazing SEO: The Movie. This movie is very well made and has all the top minds in the SEO industry.
Told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz, and narrated, produced and directed by John Lincoln, CEO of Ignite Visibility, the movie covers the early days of SEO when people were “spammin and jamming,” affiliates vs. main stream, black hat vs. white hat, the unique and often rocky stories of the industry’s pioneers, how Matt Cutts changed the industry, the history of Google updates and even has commentary on the future of SEO from the industry’s top minds
SEO: The Movie also lists industry all-stars such as John Muller, Maile Ohye, Aleyda Solis, Cindy Krum, Will Reynolds, Brian Dean, Michael King, Bruce Clay, Loren Baker, Eric Ward, Cyrus Shepard, Bill Slawski, Garry Grant, Chris Sherman, Jim Boykin, Shawn Hogan, Mike Graham, Eric Enge and more!
SEO: The Movie also features some of the top software providers in the industry such as Moz, SEM Rush, Conductor, Spy Fu, Rio SEO, Ahrefs, Majestic and more.
“SEO: The Movie” – Copyright Ignite Visibility LLC. 2017
Ignite Visibility is an industry leading SEO company based in San Diego, CA.
If you have a business with physical locations or a service-area business operating in an outlined geographic area and if you’re not using local SEO, you’re leaving money on the table. Every business, big or small, needs a great website, and that’s the base for all SEO. Ensuring your business shows up in the search results of local customers who are searching for what you have to offer is vital, and local SEO helps you do just that. Using local SEO, you can ensure your listing shows up on Google’s local search, on Google maps, and on other top search engines across every device.
Google My Business
Google My Business is the place to start when it comes to local SEO. For free, you can establish your presence on the top search engine in the world and have it show up in local searches and on Google maps. Yext explains that your listing will appear on searches across all devices. If Google decides your business is legitimate, it could even appear in the coveted Google sidebar search results space.
When creating or editing your listing, make sure you have:
- Verified your listing
- Ensured all of your data is current
- Included your hours of operation, company logo, products or services, and acceptable payment methods
- Included a lot of quality images of your products, your store, and more
- Invited customers to review your business online and respond quickly and sincerely to all feedback
Optimize Your Site for Mobile and Voice Search
Stone Temple reports that in 2018, as much as 52 percent of all internet traffic came from mobile devices. Add to that the fact that 60 percent of all searches come from mobile devices, and you realize that if your site isn’t optimized for mobile, doing so should be a priority.
Voice search has been around for a while and allows you to speak into your device to conduct a search and to get results. Using speech recognition to understand the user’s voice, audio technology delivers results orally to the user. The number of voice searches is expected to continue climbing making the optimization of your site for voice search a top priority.
Optimize Your Pages
The use of location pages on your website, especially if your business has more than one location, are highly helpful not only to your customers but for your local SEO efforts.
These pages (one for each location) need to include:
- Business name, address, and phone number
- Hours of operation
- Google map for the location
- Parking availability
- Positive online reviews or testimonials
- Any current promotions or discounts
Fully optimized location pages can give your organic search results a real boost. Moving Company Reviews suggests that putting your company name and city in your title tag can help when it comes to search engine indexing.
Keywords can be a vital part of your local SEO strategy. Google provides a keyword planner you can use for keyword searches based on location. It will allow you to get a feel for the popular search terms for your particular area. From there, you can compile a list of relevant local keywords for you to target in your SEO strategies. Also, ensure that you mention any local hotspots or area landmarks in your content.
These local SEO strategies will give you a good start in ensuring that your listing appears in local searches for the products and services you offer on Google and other top search engines.
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