Clickable social cards are all the rage in the digital marketing world. This is mainly because of their ability to drive traffic from social media platforms and increase conversions.
According to a study by Facebook, blogging platform, Tumblr increased its referral traffic from Facebook by over 250% after they started using social cards. A Twitter case study produced similar results: after the US-based mobile provider, Three, implemented clickable social cards in their marketing strategy, they saw a 64% increase in URL clicks and a 26% higher engagement rate.
Whereas regular image posts simply expand when clicked, social cards send users directly to a landing page of your choice. You can use social cards to promote products, services, blog posts, app/software downloads, competition landing pages, and much more.
The problem, however, is that less-experienced website owners usually find it quite challenging and time-consuming to create clickable social cards by using Meta Tags. Even if you have sufficient knowledge of code, as well as access to the back end of a website, this method only allows you to have one social card per page.
Luckily, there’s a straightforward solution. Simply go to Anyimage.io and use their free online tool to create an unlimited number of clickable social cards in seconds.
To learn more about this useful software, don’t miss the infographic below!