When it comes to running a successful business, one of your main objectives is to acquire as well as retain customers. One of the best ways to get people to use your services is by offering them a free trial. However, in order to get those free trials to turn into subscriptions, there are some things you should know.
While there are a lot of marketing strategies that can help turn a free trial user into an actual paying subscriber, there are three things that should be done initially. Be transparent, be personable, and be clear. Users should be well aware of what the cost will be as well as be provided with a call to action once the initial trial period is over.
During the trial period, your users are testing out your service, looking for things they like and don’t like about it. One of the best ways to make sure your users are having the best experience during the trial period is by making sure your site is user friendly and easy to navigate. However, in order to get users to sign up in the first place, it is a good idea not to ask for credit card information right away. If you don’t ask for credit card information when signing people up for your free trial, your company stands to generate two times as many paying customers as they otherwise would.
One of the best ways to connect with potential subscribers is via a welcome email. However, don’t just send the email randomly but rather personalize it by using your user’s first name. Another way you can connect with your users is by offering demos, tips, or features that are personalized just for them and their specific needs. This helps users to truly see the value in paying for a subscription while potentially upselling to your users as well.
Acquiring and retaining new customers starts from the way you word your services to how you communicate with your users as these will both have a tremendous impact on your subscriber rate. Transparency is important not only when advertising your services but also in all forms of communication. Being personal and allowing customers the ability to receive help when needed is what can help turn a free trial user into a happy subscriber.
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