LEVERAGE THE IMPACT OF SOCIAL INSIGHTS TO INFORM CONTENT AND MESSAGING STRATEGY
Despite protests against essays and term papers in school, it turns out people actually love creating content, especially when it is broadcast in real time. Ninety percent of the data humans have amassed from the first cave painting to the latest tweet emerged in the last two years, largely thanks to people’s passion for creating and
- Published in Resources
ONLINE DISCOVERABILITY SURVIVAL KIT FOR SMALL BUSINESSES
If you run a small business, or you’re a PR professional working on behalf of one, making sure the company is easily found online could be the difference between success or failure. The key to great online discoverability is getting your message out to your target audience. There are many different marketing tactics you can
THE 3 STAGES OF EXPANDING YOUR CONTENT’S REACH: CREATION, DISTRIBUTION AND AMPLIFICATION
As communicators, we often tell ourselves our audience is too busy to consume our content, and there is already too much content out there anyway. What’s the solution? Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t
- Published in Best Content Marketing, Content Marketing, Resources
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