Today, Instagram is one of the top social media sites with its high-definition photos and videos to take your business marketing to the next level. The platform has one billion users and they are using it for all the good reasons. There is no doubt about the same. You will agree too when you have read this entire article. With the photo-sharing site, you can reach out to your targeted audience and boost conversions and business no matter what products or services you are trying to sell.
Instagram has something unique about it. You cannot deny that. When you have a profile on this platform, you can integrate a clickable link back to your preferred URL. It may be your websites’ home page and product or services. Then, you cannot link your photos to a post or a URL as you can do in case of Twitter.
Instagram helps in driving traffic to your business website. However, its primary power lies in its potency to boost your brand name and create awareness among your targeted audience. There is no doubt about the same. According to an article published on inc, using the Stories feature on Instagram will radically improve the possibilities of your business being featured on the platform’s Explore page, an objective that every business person must have and work hard for the same. Read on to learn some of the best tips to get more Instagram followers this year.
Connect with influencers
Did you know building networks and cross-promotion of your content matter a lot on Instagram? Yes, it is a powerful aspect to create brand awareness and make people trust your business. Start building a powerful network with influencers who are in the same sector as you are. It is one of the best and natural ways to create a fan following. You might be wondering why. That is because the influencers’ targeted customers have the same likes, preferences, and interests as your brand followers.
Building a network with the right influencers will do you better than harm. You can start the process whenever you like. Search for Facebook groups, LinkedIn groups, and meet-ups for the influencers in your niche industry. If you are successful in this regard, there is nothing like it. You will be in a win-win situation and take your brand to the next level sooner than you had expected.
Make the most of Instagram stories
We have already said that Instagram Stories will increase the chances of your brand name featured on its Explore page. The Instagram specialist S.B. Zimmerman has said it. The reason is that the photo-sharing site is directly competing with Snapchat as far as the Stories feature is concerned. Therefore, it is perfectly sensible to think that the Instagram algorithm will support those employing the feature.
Many brands are doing a great job when it comes to Instagram Stories. For example, the National Basketball Association often leverage post-behind-the-scenes content related to NBA locker room conversations, training camps, charity activities, and things like that. The NBA also gives away booty like headbands, jerseys, socks, and many more. These are little things but matters a lot for your business. When these brands can do it, so can you. Start small and you will see positive results over time. This way you will drive more traffic to your site and see Instagram followers buy your products.
Do some hashtag research
No matter whether you have a few followers or thousands of them, you will need to use the relevant hashtags to boost your brand. It will help visitors find you when they are searching for your products or services. Therefore, take some time out of your busy schedule and research on Instagram hashtags. There is no hurry, take your time until you master the art of using the relevant hashtags. It is imperative for Instagram marketing for your business.
Start by looking at the hashtags your closest competitors are using. It will give you a fair idea of what hashtags to use for your business. For example, if you have an online food delivery business, then your competitor’s hashtags will be almost the same.
When you use hashtags, use three to five of them at the most. Do not include a paragraph long of hashtags. It will do more harm than good to your business. These hashtags are significant topics. There is no doubt about the same.
Reuse user-generated content
The user-generated content (UGC) is that unique content that your customers use and post. These may be high-quality photos or videos related to your business that show your buyers along with your product. It can be anything like a selfie of a person eating sandwich and coffee at your café, a picture of the food ordered at your restaurant, or your products used in the homes of your customers. Therefore, you see the options are endless and you can make the most out of UGC. You might be wondering how UGC could benefit your brand.
The UGC will do wonders if you are a business trying to grow your Instagram profile. Individuals trust other individuals. When you post buyers liking your merchandise or services, you are employing the rule of social proof. This way, you will build trust between your brand and your targeted customers.
Many brands have embraced this strategy like Cotopaxi, an outdoor sports and lifestyle brand that leverages UGC and have attained success in their marketing efforts. If they can do it, you can do it successfully. You need to start. Take the initiative and you will soon see the results. There is no doubt about it. You will be surprised with the outcome provided you repost UGC religiously.
You can make your brand go live on Instagram. Even Facebook is using the same strategy. You will benefit, as Instagram prefers brands that go live on their platform. It could increase the chances of your business being featured on Instagram’s Explore page.
Now that you have these tips handy, market your business and grow your followers through Instagram. You will succeed.
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