Affiliate marketing is the procedure and process of promoting other people’s (or company’s) products so as to earn a commission from sales. You discover an item you like, promote it to others, and earn a piece of the profit for every deal that you make. This can be done through any type of website: Ready made shopping websites,, personal blog sites and business websites. A good part of the sites on the internet have some type of affiliate attached to them .
You can join an affiliate program or directly through a dealer or through a network that is responsible for affiliate marketeting operations.
Step by Steps Guide and Tips
Building a Website
It is possible you could make money without a website, but good luck with that because in case you haven’t noticed, most every business has a website and most of them (whether you know it or not) is in some way connected to some type of affiliate they earn commissions on from every sale they make. I like to think of an online business as something that eventually becomes your virtual real estate. If you are thinking of sending electronic social media trash with affiliate links, or otherwise tortuous to get a sale, then this article is not for you. That’s why you need your own website and you need to build your own customer base. There are companies (websites) that offer the sale of targeted lists you can purchase-email advertising, but make no mistake my friends, this is very illegal and you will probably never get a real sale when you go this route. Quick note here: DO NOT PURCHASE EMAIL LISTS OR USE THEM!
• People search for content related to this niche?
• There is a problem you can solve for them?
• When searching on Google, there are other companies that advertise on search results pages? Money is involved?
• This issue is out of my reach or have the knowledge to be the best?
• Competition sites are unbeatable with impressive content? Is there a place for me?
You can try to build your business in free web hosting or blogging platforms, but would never recommend. If you are serious about affiliate marketing and building a website that can really make money, you need to buy your place on the Internet.
I recommend Bluehost and Hostgator for your hosting while you do your domain registration from Godaddy.
Now build a WordPress or Joomla site (easy for beginners)
WordPress is one of the very best platform for building sites. Joomla too is very good, but may be a bit technical for a beginner.
What to Sell:
Now that you have a niche that can be sold! This is an important issue because you can not sell everything on the Internet.
Tips to find the right product and affiliate sales:
• The best way to sell a product is to use it. Are you willing to buy it before trying to sell?
• The best product is one that directly corresponds to its content. The cat lover does not want a dog grooming tool.
• Think about your reputation in selling other people’s products. Is it a good product and will it please the customer?
• The merchant sends the page to your potential customer to do a good job in converting then to buyers. After all, you worked hard to get there.
• The merchant will provide good after-sales support and care about customers?
Where to find affiliate products
Some affiliate networks include:
• Commission Junction
Most of these networks are pay-per-sale or pay per lead. A network like Adsense is pay per click (PPC) and Neverblue is pay per action (PPA).
Always be careful when it comes to dealing with merchants directly as some have been known not to pay earnings when due. Go with marketers you know well just to make sure. See what your competition is selling and find the affiliate program to the product they are selling.
Where to put affiliate links and banners?
Put you affiliate links and banner in the body of your content. The money is made in the content. Why do you think Google AdSense suggests to place a flag within your content? This is because it is the best ad performance. The best rule of all is to have a highly related product within your great and unique content.
Tips to get traffic to their offerings:
• Guest post elsewhere where your customers may be. 2 or 3 for each office is the best.
• Share your content through social media.
• Create a free download as a PDF report linking back to this content. People love free stuff. FREE..FREE..FREE
• Send an email to your subscribers alerting them of new content.
Create an amazing website that you are dedicated to and start to promote your crazy, can’t get enough of original content.
One of the best ways to build inbound links is to create an affiliate program. It’s also a great way to drive real customer traffic from related sites.
But…don’t just sign up for one of the big third-party affiliate programs–you’ll get the customers, but you’ll be throwing away a terrific opportunity to get great inbound links. Today, I’m going to try to talk you into writing your own affiliate program from scratch.
Companies like Commission Junction and Google’s own AdSense will do the implementation for you (and take a piece of the pie), but the real reason NOT to use one of these services is that the links to your site are going to be redirected through THEIR site, so that they can track the clicks, sales, etc. What this means, of course, is that when a crawler looks at your affiliate’s page, it’s going to see a link to the third-party affiliate site, NOT your site.
But surely there’s off-the-shelf software already written that you can just install on your servers and configure, right? (You’re not being lazy, you’re being EFFICIENT… right…).
True. There are is a ton of it out there. But the stuff that really works well is going to be popular, and if it’s popular, and tons of sites start using it, Google is going to eventually be able to spot some pattern in the linking or tracking identifier in the URL etc. and throw it into the “paid links” black hole. And whether a particular package does/does not skate under the radar with Google today doesn’t really matter–why spend your time integrating something that Google’s paid link assassins are likely to target in the near future?
Besides, it’s NOT that hard. Let’s run through a quick outline of what you’re going to need to do to roll your own affiliate program to get link juice where you want it.
Affiliate Linking Strategy
Next, you’ll want an easy way to generate links and linking code for the affiliates. DO NOT get all clever on us and create a single page that redirects after collecting the tracking info! You’ll funnel all the link juice to a worthless page. And don’t start talking 301s…there’s a much easier, cleaner way.
Simply add a parameter to your URL (e.g. affid=1234); write a little global include file that looks for the parameter in the URL, pulls it out, and stuffs it in a cookie. Then, use good oldrel=canonical to tell the search engines that the canonical version of this page is the version without that affiliate ID parameter. Here’s an example written in plain old ancient ASP:
P.S. while calling the parameter “affid” probably makes this example more readable, if it were ME, I’d name the parameter something that looks less like an affiliate program ID 🙂
Add a column for the affiliate ID to the database table where you track purchases. At purchase time, suck the affiliate ID out of the cookie. (And, when you write the cookie initially, I recommend a 60 day or 90 day lifespan on the cookie so that your affiliates will get credit if the customer returns later and makes a purchase…affiliates like this )
If your experience mirrors mine, your program is going to attract a ton of little affiliates that rarely generate any sales, plus a handful of affiliates that deliver 80% of the customers. For starters, create yourself a report you can run monthly that joins your orders table to the new affiliates table by affiliate ID, so you can see who you owe commissions to. Spend your time GETTING affiliates on board, and worry about automating payments to them after they’re making you tons of cash; you’ll most likely just have a handful of checks to write each month for a while.
Make it brainless & painless to link to detail pages on your site. Let the affiliate login, stuff their ID and login state in a session-expiring cookie, and on each page that might be link-worthy (e.g. your product detail pages), look for that cookie–if you see it, add a little block to the page with a callout and your linking HTML.
Linking HTML Tricks
Of course, providing the linking HTML gives you the opportunity to encourage favorable anchor text. If you have thumbnails of your products available, give the affiliate two options: an image link, and a text link. Put the linking HTML in a read-only multi-line text area (http://www.w3.org/TR/html401/interact/forms.html#h-17.7) and add an on-click handler that selects all of the text in the box to make it easy for them to copy the HTML (or, much more difficult for them to screw it up!).
What to Watch Out For
1. Craptastic Affiliates – you’re going to get a handful of affiliates from bad sites. Not much you can do about this, BUT as long as you’re getting plenty of links from good neighborhoods this shouldn’t get you into any trouble.
2. Trust – some affiliates may be leery of your home-built tracking system, and not want to trust that they get every last nickel they’re owed. Create a page outlining in general how you track commissions, and if you’re brave, reveal approximate conversion rates on your site. Offer to show referral stats from Google Analytics (or whatever you’re using for visitor tracking) on an on-request basis.
4. Promotion – first, create an “affiliate program” link in your footer that takes you to an intro to your program. Consider buying a mailing list for businesses in your industry and emailing those businesses. Target a number of larger, more promising partners and email their marketing/business development people directly about your program–but be sure to personalize each email so they KNOW they were hand-picked. Do a Google search for “affiliate program” + related businesses and look for affiliate programs YOU might want to join, then send them an “I joined YOURS, now check out MINE” email.
5. Payments – are many of your affiliates going to be out of country? Are the payments going to be really big? You need to figure out if you want to send checks, do PayPal payments, etc. There are laws about how much $ you can move between countries; and, you do need to report commissions over a certain amount to the IRS, which is why you want to collect the federal tax ID if you’re a US company.”
By: Michael Cottam
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