If you manage to get 100 people to visit your website through your marketing efforts but only 10 of them actually perform a desired action such as buying something or contacting you for further business opportunities, the conversion rate for your website is 10%. This may or may not be a good figure as the evaluation of this will depend on the nature of business and the investment made for marketing it. For some businesses, even one customer could mean big business while others might even require a 50% conversion rate for success.
For business growth, every company desires to see an increase in the conversion rate and employs varied marketing tactics to attain this goal. An important element that requires special attention is the website itself. If your conversion rate is lower than expected, your website design might need to re-look at the website and ensure that the following design elements are taken care of:
Visibly Bold Text Formatting
This kind of format has been liked by users and the trend is likely to continue. The benefit of such typography is that it is attractive and makes the content easily readable and hence better understood. This could lead to curiosity and higher involvement from the consumer.
Optimised Loading Speed
There is a lack of patience among web users. This is also one reason why they use it in the first place. If the selected website does not load quickly, the users move on to the next available website that happens to be on the list. Every second of loading time can make a business lose 7% in conversions. You should, therefore, offload any element that is either heavy or does not add value to the website. This will make the website lighter and it will be able to load faster.
A Counter for Achievements
People are not only impressed by data; they actually rely on it to prove things. Your web development company in Noida should use an achievement counter on the website to impress the visitors. As the trust continues to develop, this will invite the visitors to drop in more often and hence will improve the rate of conversion.
Use White Space to Engage Visitors
Blank space or white space can work as a canvas for the designers and they can creatively use it to place the CTA button without making it lose its character and without cluttering up the website. The strategic placement of CTAs can lead to an increased conversion rate.
Employ the F-layout
Research has shown that the visitors to a website surf the website in a manner following the outline of the letter F i.e. looking left to right as the first step, followed by a scan going downwards, reading some content on the way and proceeding lower till they reach the bottom of the page. This can be utilised to expose the user to the key elements of the website in the order of importance.
Keep It Simple
Complicated websites cause the visitor to lose track of the purpose of his visit and hence you must keep them simple and straightforward. This helps them understand the content on your website easily and leaves them with a good experience, thus improving the chances of conversion.
8 Seconds to Get Attention
That is all the time that the consumer gives you. You can utilise these 8 seconds to your advantage by using a relevant and catchy headline, attractive, useful and light-weight images and incorporating useful media.
Along with these techniques, you can utilise the latest trend of using a video landing page as they are believed to improve conversion by as much as 80% by engaging the consumers. Soon, your website designing company in Noida should be able to figure out why your website was not performing as it should.
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