Everyone has been talking about the retail apocalypse lately. Once huge brands such as Abercrombie and Fitch are now closing their stores. Many are filing for bankruptcy, but many others are going for an online-only model.
eCommerce is killing brick and mortar stores because the digital shopping experience is now getting better than the conventional retail store kind. a website can now offer features that can deliver an impeccable experience.
Today, we will discuss seven essential elements that can drastically improve your ecommerce website conversion by providing amazing users experience.
The personalized shopping experience is the best shopping experience. Think of how the staff at high-end retail and restaurant treats you. They tend to ask your name the moment you enter, and then they indulge in a very personal conversation to help you find what you are looking for.
A website isn’t any different. It is your digital storefront. There is no end to the level of personalization you can incorporate to your ecommerce site. From the way, they view objects and description the currency displayed.
However, the foremost step is to have an account tab where you can display the customer’s name. Give them a dashboard where they can change their preferences as needed. For that, you will need to ask for customer’s info and preferences when they create an account – but make sure it isn’t a lengthy or complicated process. Also, give them the option to skip that step and fill the form later.
2. Smart Search
The search option may be the oldest feature for an ecommerce website, but you will be surprised to know how advanced and smart it has become. Today, customers can search for a product even if they have only the slightest idea of what they are looking from.
Size, color, and price – these are just a few of the common factors. Allow them to further refine their search with options such as material and delivery time, etc. Moreover, there are now websites that allow image search as well. If you have seen a product somewhere on the internet and have a photo of it, you can use it to find something similar. If you saw a friend wearing a pair of boot, take a picture and search for a similar product. Help your customers find what they are looking for in the simplest way possible.
3. Relevant Products
Speaking of smart features, you need a website that is able to gauge customer behavior to predict their next purchase. Using that algorithm, you can show them the most relevant products based on what they have been searching or buying over time.
This feature can take your website’s conversion rate to the next level as it targets users with products they are most likely to buy. Not to mention, the user experience improves drastically as your customers don’t have to go through dozens of unwanted products before they see something, they are interested in.
Similar to this feature, another feature that is dominating ecommerce web development is the bestseller sections. Some products are generally likable because they are trendy, useful, or well-reviewed. Whatever the reason is, if there is a product that 70 percent of your customers have bought, there is always a chance that 70 percent of the perspective will also buy it.
Hot tip: Keep your bestseller section right there on the homepage.
4. Interactive Images
Many new ecommerce sites now have product videos that can give users more hands one view of the product. However, it is not smart move to assume that every user has access to high-speed internet. That is an unreliable factor.
So, while the video is important, you need to improve product images for those who cannot access video for any reason. You can include a more interactive image with features such as high-quality zoom and 360 views. The ability to view a product from all angles can help your prospects make a better purchase decision. Also, they will have less complains later.
5. Guest Checkout
Some people just hate filling forms, unless it is a website they have used before and plan to use again for future purchases. The tiring and complicated checkout process is one of the biggest cause of cart abandonment.
So, while you need to work on making checkout as simple as possible, you should also include the Guest Checkout option. This option allows a user to place an order by providing minimum possible information. Shoppers who are skeptic are more comfortable with this option.
And if they still try to abandon the cart, give them a small prompt to put the item in their wishlist instead. This is a great way to get information for future use. You can always remind them that they have a product waiting in the cart or send them a prompt when that product goes on sale.
6. Rating and Reviews
Online buyers tend to be a skeptic. That is part of being a smart shopper. They don’t trust business easily, but they do trust other customers. That is why nearly 77 percent check for online reviews before they buy. Usually, people would go to a search engine to look for a review. Once they leave your site, it is easier for them to get distracted and never return.
Providing rating reviews on your ecommerce website is the best solution for this problem. When users are able to read reviews on a product page, they are less likely to leave the page without buying.
That said, keep in mind that you have to devise your marketing and sales strategy in a way that encourages customers to leave a review. You can give them reward points or a discount voucher for every review.
7. Social Sharing
People love to share on social media, and business can use it to their advantage. By providing users with the option to brag about the product they have purchased, you turn your customers into influencers. Each share brings engagement and leads. Don’t forget, we are living in the age of social media, and this feature is a must-have.
To conclude it all, essential elements of a great ecommerce site revolve around what your customers want and expect. You need to deliver an experience that goes beyond that.
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.
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