There are a lot of things that you have to do in order to successfully market your business, starting with a superior website. But it doesn’t stop there. You have a lot of online competition, and you have to stand out from the crowd. Consider implementing these top five digital marketing assets that you might not have thought about until now.
A Google Review Link
A Google review link is a link within your content or at the bottom or side of a page. It takes the visitor or customer directly to your business page on Google. This link makes it easy for your customers to leave reviews. Putting a link on your site makes it more likely that your satisfied customers will leave a review of your business. Not only are Google reviews helpful for convincing potential customers to buy, but they also affect your organic search position.
Utilize Google My Business
Google My Business is an efficient marketing tool that you need to use. No matter what type of device your customers use, Google My Business makes you easy to find. It shows you on Google Maps, Google+ and other products. You enter the categories of products or services that you offer, your location, parking information, hours and other pertinent details.
SumoMe
SumoMe is a tool that analyzes what people do on your website. It tracks how much time they spend on it and where they spend their time. This tool will also tell you where in your content people get bored and stop reading. For example, if your blog posts are too long, people might give up halfway through your content. Use the information in order to make adjustments to your site. They could end up missing the most important part of what you had to say. The tool also has heat maps that show you where on your site people are clicking.
Levels of Content
You may have already heard that content is king. What you might not have known is that you need different levels of content. Maybe your site already has a lot of free content available to all. If you need a new way to promote your business, consider gated content. Gated content requires a nominal payment to access. That payment might be a share of a link on the customer’s social media or agreeing to share their email address. Another option is premium content. For example, you might write an eBook and charge $5.99 for it.
Infographics
An infographic tells a story with a minimum of words and some useful pictures and statistics. People like infographics because they make them feel smart. The content in an infographic has three general sections. The first section explains a problem that your customer might have. For example, maybe your customer’s lawn looks terrible. The infographic would start out with statistics and graphics related to lawns and lawn care. The second section suggests solutions, such as aeration, watering, over-seeding, herbicides, pesticides and tree pruning. The third section is where you explain why the customer should choose your business’s products or services to solve their problem. In this section, you could include your customer satisfaction rate, range of services or reduction in crab grass coverage.
These five digital marketing assets can all be put to use for your business right now. Each of these tools and assets help you promote your business in slightly different ways. They give you actionable steps to take in order to increase your company’s visibility. When your company is more seen, this leads to name recognition and a level of authority in your area of expertise.
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